The document provides an overview of online job searching strategies and resources. It discusses developing keywords, using tools like occupational guides and company websites to find relevant openings. Five job searching methods are outlined: using job sites, searching company websites directly, direct searches on Google, looking at online newspaper listings, and attending career fairs. Examples are given for developing targeted searches within each method. Resources like library databases and an online class website are also recommended.
This document provides an overview of how to effectively use LinkedIn for job searching and networking. It recommends developing a professional personal brand and profile, researching companies and connections, joining relevant groups, applying directly to jobs posted on LinkedIn, and expanding your network by connecting with second-degree connections at companies of interest to access hidden job opportunities. The key is treating LinkedIn like a lifelong project and networking tool, not expecting overnight results, and focusing on gradual, step-by-step progress in engaging with the platform.
It's not enough to be on LinkedIn, you need to drive Full Throttle! Search employers, follow companies, find hiring managers. Meet your peers--be brazen and introduce yourself to others. And participate in group discussions to showcase your expertise.
This document summarizes tools and resources for conducting an effective job search online. It discusses job listing sites, networking platforms like LinkedIn, resume builders, researching employers and salaries, and preparing for interviews. Key steps include deciding on a career path through self-assessment, exploring training options, finding potential employers through niche sites, connecting with contacts using online profiles, and practicing interview skills with video resources.
Optimizing Your Practice for Online VisibilityYo! Yo! SEO
An overview of search, SEO and social media for getting found - how to optimize and engage for online visibility. Presentation was delivered to SAC-CAMFT, an organization of marriage and family therapists.
The document outlines how to effectively use LinkedIn for job seeking and professional networking. It recommends completing your profile with a professional photo, current employment information, recommendations, and connections to be visible to recruiters. It also suggests using LinkedIn search functions to find people, jobs, and companies and engaging with groups relevant to your industry or location. Connecting with contacts you know personally and participating in discussions can help expand your professional network.
Gerald Pollard LinkedIn Internal Job Search Advantage Compared To Other Emplo...Gerald Pollard
This document provides tips and strategies for optimizing a LinkedIn profile and maximizing connections to enhance job searching capabilities. It emphasizes completing all profile sections with relevant keywords, obtaining recommendations, growing connections to at least 250 first-level connections and joining 15-50 groups. Connections and a fully optimized profile that incorporates keywords are presented as giving members an advantage when searching for jobs on LinkedIn over other methods.
The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.
The document provides an overview of online job searching strategies and resources. It discusses developing keywords, using tools like occupational guides and company websites to find relevant openings. Five job searching methods are outlined: using job sites, searching company websites directly, direct searches on Google, looking at online newspaper listings, and attending career fairs. Examples are given for developing targeted searches within each method. Resources like library databases and an online class website are also recommended.
This document provides an overview of how to effectively use LinkedIn for job searching and networking. It recommends developing a professional personal brand and profile, researching companies and connections, joining relevant groups, applying directly to jobs posted on LinkedIn, and expanding your network by connecting with second-degree connections at companies of interest to access hidden job opportunities. The key is treating LinkedIn like a lifelong project and networking tool, not expecting overnight results, and focusing on gradual, step-by-step progress in engaging with the platform.
It's not enough to be on LinkedIn, you need to drive Full Throttle! Search employers, follow companies, find hiring managers. Meet your peers--be brazen and introduce yourself to others. And participate in group discussions to showcase your expertise.
This document summarizes tools and resources for conducting an effective job search online. It discusses job listing sites, networking platforms like LinkedIn, resume builders, researching employers and salaries, and preparing for interviews. Key steps include deciding on a career path through self-assessment, exploring training options, finding potential employers through niche sites, connecting with contacts using online profiles, and practicing interview skills with video resources.
Optimizing Your Practice for Online VisibilityYo! Yo! SEO
An overview of search, SEO and social media for getting found - how to optimize and engage for online visibility. Presentation was delivered to SAC-CAMFT, an organization of marriage and family therapists.
The document outlines how to effectively use LinkedIn for job seeking and professional networking. It recommends completing your profile with a professional photo, current employment information, recommendations, and connections to be visible to recruiters. It also suggests using LinkedIn search functions to find people, jobs, and companies and engaging with groups relevant to your industry or location. Connecting with contacts you know personally and participating in discussions can help expand your professional network.
Gerald Pollard LinkedIn Internal Job Search Advantage Compared To Other Emplo...Gerald Pollard
This document provides tips and strategies for optimizing a LinkedIn profile and maximizing connections to enhance job searching capabilities. It emphasizes completing all profile sections with relevant keywords, obtaining recommendations, growing connections to at least 250 first-level connections and joining 15-50 groups. Connections and a fully optimized profile that incorporates keywords are presented as giving members an advantage when searching for jobs on LinkedIn over other methods.
The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.
LinkedIn Basics & Best Practices AHML April 2015Bruce Bennett
LinkedIn basic features and navigation with suggested best practices and activities. Learn how to connect with individuals to avoid the generic spam like invitation.
This document provides guidance on effective job hunting strategies using online tools and resources. It outlines key steps in the job search process such as deciding on a career path, finding job openings, researching employers, networking, creating resumes and cover letters, and preparing for interviews. Useful websites are recommended throughout for career exploration, listing job openings, researching companies and salaries, online resume building, and practicing interview skills. Networking tactics like using professional social media sites and attending local career events are also emphasized.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to KnowPhilip Calvert
- LinkedIn is a professional social networking site with over 100 million users that allows users to connect with colleagues, find jobs, and showcase their professional expertise.
- The document provides tips for financial planners and IFAs (independent financial advisors) to leverage LinkedIn, including investing time in their profile, using relevant keywords, answering questions, and joining groups.
- LinkedIn can be a powerful networking and business development tool if users actively engage with the platform by customizing their profile, connecting with others, and sharing content in areas of expertise.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
10 Commandments - Personas for SEO aka Customer-Driven Website RedesignYo! Yo! SEO
People are THE core of redesigning your website. Content needs to be written & optimized for them. Dana Lookadoo's presentation from PubCon Las Vegas 2013 helps you understand a process for working with the C-Suite, your customers, and data to identify what your audience wants.
What does person want to do?
What keyword phrases are associated with their need?
What questions are they asking?
What content assets do we have to help?
What do we want him/her to do?
Why will he/she do it?
What are the success metrics that lead to conversion?
Learn how to create audience conversion workflows and show some love to your audience when redesigning your website and writing your content.
This document provides tips on leveraging LinkedIn for career and professional development. It discusses establishing an online identity and professional brand, using LinkedIn to build your network and online profile, searching for jobs, and participating in groups. Tips are given on creating a complete LinkedIn profile including adding experience, education, skills, recommendations, and customizing your URL and headline. The importance of online etiquette is also covered.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
Using the Internet and Social Networking in Your Job SearchClearedJobs.Net
http://www.ClearedJobs.Net This version of Using the Internet and Social Networking in Your Job Search is presented at military transition classes.
For more information on Cleared Job Fairs, visit:
http://www.ClearedJobs.Net/cleared-jobfairs
How to optimize your linkedin profiel for job searchShelly Kaushik
Millions of jobs are posted on LinkedIn every day. LinkedIn helps you find relevant jobs that suit your skills and qualifications. This workshop presenattion is in partnership with Seneca.
LinkedIn and Twitter Presentation for Westchester Career Counselors' Networkstmstephen
Gerald Tang presented on using LinkedIn and Twitter for career exploration and job searching. He discussed optimizing LinkedIn profiles with keywords, connecting with others through groups and introductions, and keeping visible through status updates and endorsements. For Twitter, he covered basics like hashtags and retweets, and suggested tools for increasing followers and analytics. The presentation aimed to help career counselors advise clients on leveraging professional networks.
The document provides tips and advice for using social media in your job search. It discusses optimizing your LinkedIn profile, engaging on social media sites like Facebook and Twitter, and avoiding common mistakes like using too much industry jargon. The document encourages networking online and moving relationships to in-person interactions.
Using Online Networking Tools For Career Success Career Week Spring 2011raygalvin
The document discusses the importance of managing your online professional identity and presence on social media platforms like LinkedIn. It provides tips for creating a complete LinkedIn profile, including adding a professional photo, writing a strong summary, getting recommendations, and growing your network by connecting with colleagues and joining relevant groups. The document also outlines do's and don'ts for maintaining an appropriate online presence, such as avoiding posting inappropriate content or complaints about current employers that could damage job prospects.
Russell Abbatiello, www.tomorrowsresume.com ► Optimizing LinkedIn Profile for...Tomorrows Resume LLC
LinkedIn is an essential tool for the job search. This presentation covers basic and advanced tactics on how to use LinkedIn effectively in a job search and to increase the "rank" or search results of your professional profile. We can;t get hired, unless we can be found!
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014Joseph DeMicco
The document discusses leveraging LinkedIn for professional and career purposes. It recommends optimizing one's LinkedIn profile by completing all sections with relevant details, customizing one's public URL, connecting with contacts and groups, and using LinkedIn for job searching and research. The presentation emphasizes growing one's professional network on LinkedIn and using the platform to develop one's personal brand.
Social Media Workshop for Businesspeople Between JobsSteve Drake
Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
The document provides tips for optimizing a LinkedIn profile to establish an online professional identity and brand, including completing profile details, customizing the URL, connecting social media accounts, asking for recommendations, networking by connecting with contacts and using groups, and using LinkedIn for job searching and research on companies. It also discusses using paid features for job seekers and how to map professional resources for networking and opportunities.
The document provides tips on using social media and online networking for your job search. It recommends connecting with recruiters, following target companies, and establishing an online presence on LinkedIn, Twitter, Facebook and other sites. Key actions include completing your profile, building your network, joining relevant groups, researching companies, and engaging with recruiters and potential employers online. The document emphasizes managing your online reputation and brand to facilitate opportunities in your job search.
LinkedIn Basics & Best Practices AHML April 2015Bruce Bennett
LinkedIn basic features and navigation with suggested best practices and activities. Learn how to connect with individuals to avoid the generic spam like invitation.
This document provides guidance on effective job hunting strategies using online tools and resources. It outlines key steps in the job search process such as deciding on a career path, finding job openings, researching employers, networking, creating resumes and cover letters, and preparing for interviews. Useful websites are recommended throughout for career exploration, listing job openings, researching companies and salaries, online resume building, and practicing interview skills. Networking tactics like using professional social media sites and attending local career events are also emphasized.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to KnowPhilip Calvert
- LinkedIn is a professional social networking site with over 100 million users that allows users to connect with colleagues, find jobs, and showcase their professional expertise.
- The document provides tips for financial planners and IFAs (independent financial advisors) to leverage LinkedIn, including investing time in their profile, using relevant keywords, answering questions, and joining groups.
- LinkedIn can be a powerful networking and business development tool if users actively engage with the platform by customizing their profile, connecting with others, and sharing content in areas of expertise.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
10 Commandments - Personas for SEO aka Customer-Driven Website RedesignYo! Yo! SEO
People are THE core of redesigning your website. Content needs to be written & optimized for them. Dana Lookadoo's presentation from PubCon Las Vegas 2013 helps you understand a process for working with the C-Suite, your customers, and data to identify what your audience wants.
What does person want to do?
What keyword phrases are associated with their need?
What questions are they asking?
What content assets do we have to help?
What do we want him/her to do?
Why will he/she do it?
What are the success metrics that lead to conversion?
Learn how to create audience conversion workflows and show some love to your audience when redesigning your website and writing your content.
This document provides tips on leveraging LinkedIn for career and professional development. It discusses establishing an online identity and professional brand, using LinkedIn to build your network and online profile, searching for jobs, and participating in groups. Tips are given on creating a complete LinkedIn profile including adding experience, education, skills, recommendations, and customizing your URL and headline. The importance of online etiquette is also covered.
This document provides guidance on conducting an effective online job search. It discusses researching companies and jobs, networking, creating an online presence, evaluating job posting sites, protecting privacy, and avoiding scams. The key aspects of an online job search include developing a search strategy, treating it like a job, researching beyond just postings, networking to find opportunities not advertised, building an online brand, and taking steps to maintain privacy.
Using the Internet and Social Networking in Your Job SearchClearedJobs.Net
http://www.ClearedJobs.Net This version of Using the Internet and Social Networking in Your Job Search is presented at military transition classes.
For more information on Cleared Job Fairs, visit:
http://www.ClearedJobs.Net/cleared-jobfairs
How to optimize your linkedin profiel for job searchShelly Kaushik
Millions of jobs are posted on LinkedIn every day. LinkedIn helps you find relevant jobs that suit your skills and qualifications. This workshop presenattion is in partnership with Seneca.
LinkedIn and Twitter Presentation for Westchester Career Counselors' Networkstmstephen
Gerald Tang presented on using LinkedIn and Twitter for career exploration and job searching. He discussed optimizing LinkedIn profiles with keywords, connecting with others through groups and introductions, and keeping visible through status updates and endorsements. For Twitter, he covered basics like hashtags and retweets, and suggested tools for increasing followers and analytics. The presentation aimed to help career counselors advise clients on leveraging professional networks.
The document provides tips and advice for using social media in your job search. It discusses optimizing your LinkedIn profile, engaging on social media sites like Facebook and Twitter, and avoiding common mistakes like using too much industry jargon. The document encourages networking online and moving relationships to in-person interactions.
Using Online Networking Tools For Career Success Career Week Spring 2011raygalvin
The document discusses the importance of managing your online professional identity and presence on social media platforms like LinkedIn. It provides tips for creating a complete LinkedIn profile, including adding a professional photo, writing a strong summary, getting recommendations, and growing your network by connecting with colleagues and joining relevant groups. The document also outlines do's and don'ts for maintaining an appropriate online presence, such as avoiding posting inappropriate content or complaints about current employers that could damage job prospects.
Russell Abbatiello, www.tomorrowsresume.com ► Optimizing LinkedIn Profile for...Tomorrows Resume LLC
LinkedIn is an essential tool for the job search. This presentation covers basic and advanced tactics on how to use LinkedIn effectively in a job search and to increase the "rank" or search results of your professional profile. We can;t get hired, unless we can be found!
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014Joseph DeMicco
The document discusses leveraging LinkedIn for professional and career purposes. It recommends optimizing one's LinkedIn profile by completing all sections with relevant details, customizing one's public URL, connecting with contacts and groups, and using LinkedIn for job searching and research. The presentation emphasizes growing one's professional network on LinkedIn and using the platform to develop one's personal brand.
Social Media Workshop for Businesspeople Between JobsSteve Drake
Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.
The document provides tips for optimizing a LinkedIn profile to establish an online professional identity and brand, including completing profile details, customizing the URL, connecting social media accounts, asking for recommendations, networking by connecting with contacts and using groups, and using LinkedIn for job searching and research on companies. It also discusses using paid features for job seekers and how to map professional resources for networking and opportunities.
The document provides tips on using social media and online networking for your job search. It recommends connecting with recruiters, following target companies, and establishing an online presence on LinkedIn, Twitter, Facebook and other sites. Key actions include completing your profile, building your network, joining relevant groups, researching companies, and engaging with recruiters and potential employers online. The document emphasizes managing your online reputation and brand to facilitate opportunities in your job search.
This document provides an overview of how to use LinkedIn for career and job searching purposes. It discusses that LinkedIn has over 225 million users and is a large professional network. The document then gives tips for getting started like completing your profile with a photo, summary, and experience. It also recommends getting recommendations and connections on LinkedIn. Further, it suggests leveraging your LinkedIn network for career growth and finding job opportunities. The document concludes by offering best practices like optimizing your visibility and being found by recruiters through your profile and connections.
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
LinkedIn - Power of Social Networking - Lizguestd82bd3da
The document provides an overview of how to use LinkedIn as a job search tool. It discusses setting up a complete profile, connecting with colleagues, researching companies, using the jobs section and recommendations to get noticed by recruiters. Tips are given to regularly update your profile and status, and get involved in groups and answers to expand your network.
The document provides guidance on using social media for job searching. It discusses how the hiring environment has changed with more competition and internal hiring. It emphasizes researching target companies on Google and LinkedIn, expanding one's network on LinkedIn, and using social media to communicate one's personal brand and find job leads. Tools like Gmail, Google Drive and Calendar are recommended for organizing the job search process.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Social CVs: Social media & the job searchrobin fay
The document discusses how social media can be used for job searching and professional networking. It covers topics like establishing an online presence, using platforms like LinkedIn and Twitter, developing a "social CV" to highlight skills and experience, and tips for professional networking on social media. The overall message is that having an active, optimized social media presence is important for career development and opportunities in today's digital world.
This document provides an overview of LinkedIn, including its history, founders, growth, features, and account types. It was created as a personal learning assignment to learn about LinkedIn. Key details include that LinkedIn was launched in 2003 and now has over 313 million members. It outlines the basic free account and various premium account options. The document also reviews best practices for setting up an effective profile.
So what is the absolute value of social media for maths graduates? Sue Beckingham
Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Create and maintain a high quality Profile for attracting jobs, clients and opportunity in just minutes a day.
In this workshop we will examine the basic features of a successful LinkedIn Profile that can attract opportunities to boost your professional profile to enhance your business or career.
Social Networking and Your Cleared Job SearchClearedJobs.Net
This document provides tips for using social networking to enhance a cleared job search. It recommends connecting with recruiters, companies, and former colleagues on LinkedIn, following target companies and recruiters on Twitter, and maintaining an online presence through social media profiles. The key activities highlighted are researching companies online, joining relevant groups, getting endorsements and recommendations, and networking to expand your reach and opportunities. Maintaining an online brand and controlling your online reputation is also emphasized.
A Quincy College Career Week presentation for current students of Quincy College. We discussed how to create an effective linkedin profile, what do once you've built a profile, and how to leverage your profile to network as a student and prospective employee.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
1. Linkedin.com
FACTS
– Launched in 2003
– 300m Users (FB 1.4Bn)
– 2m Groups
– 3m Company Pages
.
Site options:
Photo, Job Title, Experience, Summary, Skills, Education, Endorsements,
Recommendations, Certifications, Interests, Contact Info, Memberships
(Orgs), Projects, Publications, Test Scores, Courses, Patents, Volunteering,
Patents.
2. LINKEDIN
DOWNLOAD LINK FOR THIS PPT
http://bit.ly/downloadtheppt
1.EGO
2. RECRUITER SCHTICK
3. SEARCH & META
4. TACTICS
5. PRO ACCOUNT
3. EGO
• Visit (lots) – “the loop”
• Like (lots) – “the loop”
• Congratulate see: /contacts/
• Endorse
• Share jobs / Be the conduit
• Follow companies (niche for ego, corp for
search backdoor)
• Facebook but prim & proper
9. RECRUITER SCHTICK
“ W h y d o t h e y k e e p a d d i n g m e ? ”
• Recruiters Look For Skills, Job titles and past company THEN the story of
what you did.
• They are calling you to find out if your last job is now free….they want to get
paid by your former employer…you are the pawn
• They don’t really care so get your story straight and USE THEM.
• “Are you going to other interviews” – that is a way of them finding out where
else there are jobs
• “What are you expecting to earn” – that can also be a way of them knowing
how to pitch to your FORMER employer to offer new staff!
• “What are you looking to do” – a good way for them to find out what THEY
should be looking for when pitching back to your company, or companies
you are applying for!!!
• Add you on LinkedIn – Inmails and recruiters may add you to get to one of
your contacts (degrees of connection) AND to see you job updates….you
leave a post….they know there is now a vacant post left behind.
YES IT IS SOMETIMES THAT CYNICAL
TIP: find specialist agents /apply direct to companies
10. SEARCH & META
• Who Shows Up Where
• Foreign Language Versions
• How to Sharpen Your Profile & Find Correct
Keywords / Skills
• Flip Side of Search
• Beyond LinkedIn
11. WHEN SOMEONE SEARCHES ON LINKEDIN….
….This is how LinkedIn decides who to show
1st Level &
100% complete
Most in common
connections & shared
groups
3rd level
connections ranked in
descending order by
profile completeness
Shared group members
(outside network), ranked
in desc order by profile
completeness
2nd Level
connections ranked in
desc order by profile
completeness
Everyone else (outside
your network), ranked desc
by profile completeness
12. How to Optimise Your Profile & Find Correct Keywords /Skills
DOPE YOUR PROFILE!
13. How to Optimise Your Profile & Find Correct Keywords /Skills
BADLY DOPED PROFILE!
18. TALEO
Taleo is a talent management software for
recruiters. It is a cloud based DB of
candidates.
1. On profile on Taleo
2. Saves time on many applications
3. Google target firms
BEYOND LINKEDIN
19. PUBLIC PROFILES GO FURTHER
BEYOND LINKEDIN
BrandYourself recently analysed
100,000 profiles and found that
LinkedIn was the social network MOST
often appearing at the top of Google
search results for names.
IT’S YOUR PROFESSIONAL HOMEPAGE
Check Yourself on http://recruitin.net
20. TACTICS
• Spelling
• Flattery
• Get reccommdations
• Complete with Photo [See heatmap]
• Email Add ons
• Second account for “other” profession (use middle name)
• Ask contacts to intro / Confirm via a call / meet?
• Sharing via twitterfeed (RSS etc)
• Memes / Slideshare shares / Jobs!
• Save contacts, using “Contact Info” – no need for connect
• Guess emails *@companyname.com
• Browser Switch Add On
• Selenium – browser recorder/actions
21. • It will post to your profile automatic
updates
• Set it to post as often or as little as you
decide
• Get RSS feed (2 is enough) of your fav
blogs or industry publications
• Stay in people’s feeds, and be the oracle.
Reflected glory of smart articles…
22.
23. PROFILE HEATMAP
Recruiters spend 19% of the time on your page looking at your photo
and job title [Source TheLadders]
24. REVERSE IMAGE SEARCH
• FIND &
CONNECT
• PROTECT
YOUR
FOOTPRINT
Don’t Use Your FB Image on Your LinkedIn
https://www.tineye.com/
27. EMAIL ADD ONS
• Rapportive
Excellent Gmail plugin which displays all
network info for contacts – see scrn shot
https://rapportive.com/
• BOOMRANG
http://www.boomeranggmail.com/
Another gmail plugin which adds lots of
elements found in MS Outlook. (reminders,
follow ups, shows who opened email etc)
28.
29. GO PRO….UPGRADE
• Top of applicant pile
• View past 90 days of visitors
• Contact 3rd degree contacts
• Send limited InMails
• Add a “Pro” badge to your account (??)
31. FREE MONTH
• Sign up (cc needed)
http://bit.ly/jasonfree
• Downgrade link
http:// bit.ly/downgradelinkedin
32. JUST WANT FREE!
• USER AGENT SWITCH
• See 3rd Degree Connection profiles
• View other LinkedIn profiles as private (but that won’t appeal to ego).
• TOOL > Default User Agent >
https://addons.mozilla.org/en-
US/firefox/addon/user-agent-switcher/
https://chrome.google.com/webstore/detail/user
-agent-switcher-for-c/
djflhoibgkdhkhhcedjiklpkjnoahfmg
INSTALL LINKS
33. LEFTFIELD WELCOMES
1. SHOE + ID
2. HIRING MGRS + ADWORDS + ID
3. ID + CONTACTS + SPELLING + £20
4. SANDWICH BOARD
5. CLEAN CARS IN CAR PARK
6. And so on…
There are just examples of how far people have
gone, not necessarily recommendations!
Suggested roles to Weike at Brightcove
James Andrews at Yahoo
Chris Lunn, head of video at BBC
2m groups
Why?
Be first to access to job posts
Position yourself – Recruiters and upgraded users (recruiters!) can search “those who follow company X”
Position yourself - Advertisers also target based on what you like, join or follow.
You are building a “social graph data point ontology” – or the collection of junctions where you intersect. You are inverse targeting.
LinkedIn’s Search Algorithm likes connections and profile completeness
2. Keywords in certain sections rank higher.
3. Using all fields/options available to you will give you an extra advantage.
4. Keywords in the “Advice for Contacting So-And-So” section don’t rank at all.
5. Using a variety of keywords that mean the same thing will help you be found.
6. Search Trends can show you the effectiveness of your search strategies
7. SEO benefits extend beyond LinkedIn.
An optimized LinkedIn profile can have far-reaching effects.
TIP:
Exchange with a friend to translate each other’s profile. Worst case, use Google Translate
Appear in more “google searches”, recruiters are often abroad and therfore searching using a
Ignore Names, Things & Descriptions go for actual skills or qualification types
“Event Management” = event management software THEFORE Eventbrite, Symphony Conference Tool, Eventforce
“Merchandising” = Visual Merchandising – Edexcel
Think of the actual skill. You might consider using the common varient, e.g. Merchandising = Window Dressing
Ultimately, your skills are the most important part of your profile alongside the job titles you list.
The most important part of your profile.
Look at other people’s profile.
Look at job listings.
Bring your old job titles up to modern terminoly. “Web Editor” = “Content Strategist” etc
TIP:
Exchange with a friend to translate each other’s profile. Worst case, use Google Translate
Appear in more “google searches”, recruiters are often abroad and therfore searching using a
Advertisers can target based on pretty much the same as one enters on a profile.
Likewise recruiters may also search on the same line – PLUS a more refinded “find people with X endorsements…..find people with X recommendations….. Find people with X skills” – so the targeting is more functional than attributed.
Here you can see the level of depth offered to upgraded accounts, however 4h side step to this would be to simply like groups which you believe the people you want to work for will have joined, e.g. eConsultancy, Marketing Week and so on.
Recruiters both in agencies and in-house want to maintain a “talent Database”, so help them do that by completing a Taleo account. This allows you to apply for many jobs using one uniform application process. Akin to creating a CV.
Once you have done this it is helpful to set “job alerts” for any companies you find yourself applying for a job with while using your taleo account.
NB It’s free.
Look for leadership team and use your “other” email account to ping test it. Once you don’t get a bounce, simply mail the HR or whover you are trying to contact. Remember, if you can get to a manager, there is a good chance they’d like to deal direct that have to (if there is a leaway) go via HR for everything. At least in the first instance they can do their own acid test on candidates over a coffee or whatnot before proceeding to the HR formatilies. Perhaps?
Finding email format: leadership team, press and media area, or at worst the data policy on a website always has a contact, simply mail them and ask!
Photos are important. Try to make it a recent one, and preferably not a holiday snap.
Second, your photo should not be one you are using elsewhere on the net. More of that to come.
TinyEye is a reverse image search which allows for a URL or a file upload to be used for searching the web for matches. If yo uuse the same image for everything. TInyEye will show all those places to any one who searches….and if you are not too tight on privacy, your private photos/lifestyle might be disclosed.
Export any address book you have access too into excel and import to linkedin
People don’t mind getting invited to connect or friend, it’s when it comes out of the blue that is seems weird.
Invite frenemies, and anyone you have ever sat in a meeting or spoke with at work. Don’t be shy. Now is the time to harvest the contacts. You never know what or when you might need them. LinkedIn is your Rolledex!
Take your emails from hotmail, or data input all those business cards you have been given over the course of your work.
Duane
Forrester
searchgeek@gmail.com
Shirley
Ng
shirleyfng@gmail.com
Whitney
Ladd
whitney.ladd@yahoo.co.uk
Nabil
Mouhayar
nmouhayar@gmail.com
Jake
Langwith
jake@stonecarter.com
LinkedIn Upgrade is not ideal for job seekers, but for those searching profiles it is very good.
View areas of job sites without signing in
Access nyt & FT without subscription
Read once that someone sent shoe to get shoe to a company …with their details included, saying…hey, you wanna get a foot in the door!
Get names of managers and bid on their name in Adwords linking to your LinkedIn
Offer new contacts £5 per spelling mistake they find on your profile (gimmick so spellcheck first!)