The document discusses key trends in digital marketing and search engine optimization. It emphasizes that the basics of SEO have changed and focus is now on local search, personalized search using social signals, and entity search using structured data. Other important topics covered include the importance of reviews and Google+, using schemas to mark up content, and optimizing for mobile searches and users. The presentation provides examples and resources for keeping up with changes in search and digital marketing.
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
The secrets that search engine optimisation (SEO) professionals don’t want yo...barlow1984
Our Digital Eyes Media Academy session covering how small business owners can work on and understand their own websites SEO.
In the session we cover how to earn links ethically, myth bust and give tips on how to beat the competition without needing to invest huge sums of cash.
Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specia...Conductor
Join Sushma Tayur, Marketing Specialist Advisor at FedEx Services as she discusses how to her organization manages content on both the local and the organic sections of their site. Learn how you can take control of your local search results and turn these keywords into targeted, precise, and highly effective results.
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
SEO or Serch Engine Optimisation is the process to increase visibility and ranking in Google Search Engine.
This SlideShare gives you every information about SEO. Check it out.
Power Hour: 50 Actionable SEO Tips & Tricks -- Delucchi Plus, Conductor, R2in...Conductor
An audience favorite from C3 2014, we cranked up the volume on the 2015 Tips and Tricks session! With insights from both agencies and brands, you’ll get stocked and energized with new, practical ways to seize search opportunities and boost your rankings.
Presentation by:
Jonathan Brinksman – Digital Analyst Manager, Delucchi Plus
Pat Reinhart – Director of Digital Strategies, Conductor
Mike Tirone – Digital Marketing Search & Content Strategist, R2integrated
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
The secrets that search engine optimisation (SEO) professionals don’t want yo...barlow1984
Our Digital Eyes Media Academy session covering how small business owners can work on and understand their own websites SEO.
In the session we cover how to earn links ethically, myth bust and give tips on how to beat the competition without needing to invest huge sums of cash.
Taking Control of Your Local Search Results | Sushma Tayur – Marketing Specia...Conductor
Join Sushma Tayur, Marketing Specialist Advisor at FedEx Services as she discusses how to her organization manages content on both the local and the organic sections of their site. Learn how you can take control of your local search results and turn these keywords into targeted, precise, and highly effective results.
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
SEO or Serch Engine Optimisation is the process to increase visibility and ranking in Google Search Engine.
This SlideShare gives you every information about SEO. Check it out.
B3Seminar: What Google wants & how to future-proof SEO - Patrick AltoftBranded3
SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking about short-term activities and start building a natural strategy that Google will love for years to come.
Digital Marketing Services Proposal
We are expertise in
SEO (On-Page as well as in Off Page)
SMM (Handling around 12 social media platforms)
Digital Marketing Campaigns including Google Adwords and social media campaigns
Google Analytics
Dynamic Websites
Ecommerce Websites
Ecommerce Applications
Client base in India as well as in USA and Canada
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Complete Guide To Learn Local SEO. If you are trying to Learn Local SEO or want your business on top of the google search result then this is for you.
Learn More: https://smasifhassan.com/local-seo/
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
How your (non-SEO) work affects Organic Search. Matt Lacuesta
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Ever wonder how big brands like Public Storage and Skechers, handle SEO for every store in their franchise? These franchises follow a simple 4-tier system to maximize search engine visibility, a system Steve shared during our most recent #SEJThinkTank webinar.
Building a Content Organization | Frank Pipolo – Director of Internet Strateg...Conductor
Explore expert advice on how to create your own center of excellence in content strategy. Hear from Frank Pipolo, Web Presence Manager at Bisk Education on how they built a world-class content organization with their focus on hiring the right people, training on content development best practices, and gaining company-wide adoption of content strategies.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
B3Seminar: What Google wants & how to future-proof SEO - Patrick AltoftBranded3
SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking about short-term activities and start building a natural strategy that Google will love for years to come.
Digital Marketing Services Proposal
We are expertise in
SEO (On-Page as well as in Off Page)
SMM (Handling around 12 social media platforms)
Digital Marketing Campaigns including Google Adwords and social media campaigns
Google Analytics
Dynamic Websites
Ecommerce Websites
Ecommerce Applications
Client base in India as well as in USA and Canada
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Complete Guide To Learn Local SEO. If you are trying to Learn Local SEO or want your business on top of the google search result then this is for you.
Learn More: https://smasifhassan.com/local-seo/
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
How your (non-SEO) work affects Organic Search. Matt Lacuesta
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Thriving and Surviving in Local Search at #stateofsearchSearch Influence
Paula Keller presented on how to survive and thrive in local search at DFWSEM's annual State of Search conference on November 18, 2013.
3 key steps to local search success...
- Get your Google+ Local situation straight
- Dig deep on your citations / local listings
- On-site optimization through proper landing pages
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Ever wonder how big brands like Public Storage and Skechers, handle SEO for every store in their franchise? These franchises follow a simple 4-tier system to maximize search engine visibility, a system Steve shared during our most recent #SEJThinkTank webinar.
Building a Content Organization | Frank Pipolo – Director of Internet Strateg...Conductor
Explore expert advice on how to create your own center of excellence in content strategy. Hear from Frank Pipolo, Web Presence Manager at Bisk Education on how they built a world-class content organization with their focus on hiring the right people, training on content development best practices, and gaining company-wide adoption of content strategies.
Search influence University - How To Boost Your Local Search RankingsSearch Influence
In conjunction with New Orleans Tech Week 2016, Paula Keller presents "How To Boost Your Local Search Rankings". Ranging from on-site local optimizations to off-site local listing and review strategies, these ideas are great ways to improve your business's visibility to potential customers.
How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
In 2015, you need to take a much different approach when it comes to promoting your local or regional business. Google’s My Business and local listing sites have changed; reviews are important; your social and content efforts need to be personalized; and it all still needs to be well executed so your community can find you.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
The Importance of E.A.T and Your Blog Strategy - Authoritas 'Tea-time SEO' Se...Authoritas
Get practical advice from SEO experts Alice Morgan and Tamara Warren from Alta Digital on the importance of Google's E.A.T (Expertise, Authority, Trust) framework used in it's Google Quality Raters' Guidelines to your blog strategy. In this short ~20 minute talk they present bite-sized actionable search engine optimization advice and blog/content strategy tips for the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=iSApYipQCJk
When you are just starting your company, digital marketing can be overwhelming: where do you start, what do all the terms mean, what is SEO, etc.? This presentation is a high-level overview of the building blocks for a digital marketing campaign, a digital marketing 101.
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
Digital Gravity (DG) specializes in Digital Marketing (SEO, SEM & Social), User Experience and User Interface Designing, Website and Portal Development, Mobile App Development, Ecommerce solutions, System Integrations, and Resource outsourcing.
We have partnered with UAE's large digital agencies like Publicis Sapient, Omnia, BruceClay, 8HUB, and others to cater to their client's digital needs as well.
Here's a preview of our SEO services and what we provide from a glance.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane B...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Generating Social Conversions & Leads. PRESENTATION: Data Rage: Attribution, Analytics and Why Social Analytics Drives Me Insane - Given by Ian Lurie, @portentint - Portent, Inc, CEO. #SocialPro #22B
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Measuring Up With Social Analytics. PRESENTATION: Measuring Social Success - Given by Steven Hammer, @armondhammer - Rankhammer, President. #SocialPro #24A
No, Direct Traffic Isn't Driving All Those Conversions By Kiko CorreaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Credit Where Credit Is Due: Demystifying Social Attribution. PRESENTATION: No, Direct Traffic Isn't Driving All Those Conversions - Given by Kiko Correa, @obiwankikobi - Glowforge, Marketing Specialist. #SocialPro #23B
Building Trust and Value Through Attribution By Dave RigottiMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: Credit Where Credit Is Due: Demystifying Social Attribution. PRESENTATION: Building Trust and Value Through Attribution - Given by Dave Rigotti, @drigotti - Bizible, Director of Marketing. #SocialPro #23B
Instagram Insta-Success, Advanced Edition By Hayes DavisMarketing Land
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Instagram Insta-Success, Advanced Edition. PRESENTATION: Instagram Insta-Success, Advanced Edition - Given by Hayes Davis, @hayesdavis - Union Metrics, CEO. #SocialPro #23A1
Mission To Mars: The Top 10 Facebook and Twitter Advertising Hacks for Conte...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: The Top 10 Paid Social Media Advertising Hacks Of All Time. PRESENTATION: MISSION TO MARS:The Top 10 Facebook and Twitter Advertising Hacks for Content Marketers - Given by Larry Kim, @larrykim - WordStream, Founder, CTO. #SocialPro #22A2
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: 24/7 Social Media & The Growth of Customer Advocates. PRESENTATION: Mobilize! 24/7 Social Media & The Growth of Customer Advocates - Given by Scotty Greenburg, @scottygreenburg - Tango Card, Marketing Lead. #SocialPro #22A3
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: What Your Social Data Should Be Teaching You . PRESENTATION: Learning From Social Data - Given by Chris Kerns, @chriskerns - Spredfast, Director of Analytics & Research. #SocialPro #22A1
Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the D...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Facebook & Instagram Ads: Mobile Strategies That Boost Brands & Sales. PRESENTATION: Why Tracking Facebook & Instagram Ads Should Be One of the Deadly Sins (the Devil is in the Details) - Given by John Lee, @john_a_lee - Clix Marketing, Managing Partner. #SocialPro #12B
Popshort's Insights Into the Social Video Landscape By Peyton DoughertyMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Streaming Success With Social Video . PRESENTATION: Popshort's Insights Into the Social Video Landscape - Given by Peyton Dougherty, @peytondocs - PopShorts, COO. #SocialPro #13A
Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools By ...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: Being Useful To Your Audience Doesn't Require A Big Budget Or Fancy Tools - Given by Kevin Mullett, @kmullett - MarketSnare, Director of Social Media and Visibility. #SocialPro #15A
Social Super Duper Tools Session By Benjamin SpiegelMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: Social Super Duper Tools Session - Given by Benjamin Spiegel, @nxfxcom - MMI Agency, CEO. #SocialPro #15A
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
The Role Of Social Ads In Your Overall Marketing Campaigns By David ZelnikerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: The Role Of Social Ads In Your Overall Marketing Campaigns. PRESENTATION: The Role of Social Ads In Your Overall Marketing Campaigns - Given by David Zelniker, @kenshoo - Kenshoo, Product Manager. #SocialPro #14B
Scale Meet Performance: The Powerful Interplay of Social & Search By Sana AnsariMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: The Role Of Social Ads In Your Overall Marketing Campaigns. PRESENTATION: Scale, Meet Performance: The Powerful Interplay of Social & Search - Given by Sana Arsari, @3qaccelerate - 3Q Digital, General Manager. #SocialPro #14B
Beyond Facebook Awareness Integrating Facebook Advertising at Every Stage of ...Marketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: The Role Of Social Ads In Your Overall Marketing Campaigns. PRESENTATION: Beyond Facebook Awareness: Integrating Facebook Advertising at Every Stage of the Sales Funnel - Given by Sarah Humphrey, @sarahahumphrey - Page Zero Media, Director of Social Media. #SocialPro #14B
Decoding the Facebook News Feed By Maggie MalekMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Decoding The Facebook News Feed . PRESENTATION: Decoding the Facebook News Feed: Modern Day Code Breakers - Given by Maggie Malek, @MagsMac - MMI Agency, Head of Public Relations & Social Media. #SocialPro #14A
Using Twitter to Define and Target Your Audience Interests By Geoff ColonMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Advanced Twitter Ads Strategies That Capture Audiences & Convert. PRESENTATION: Using Twitter to Define and Target Your Audience Interests - Given by Geoff Colon, @djgeoffe - Microsoft, Group Product Marketing Manager. #SocialPro #13B
Periscope, Meerkat, And The Advent of Real Time Video By Andrew GrinakerMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Periscope, Meerkat & The Advent Of Real-Time Video. PRESENTATION: Periscope, Meerkat, And The Advent of Real Time Video - Given by Andrew Grinaker, @206andrew - POSSIBLE, Senior Content Strategist. #SocialPro #22A3
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
10. + MISSED OPPORTUNITY
…tapping into some
opportunities means
having content
beyond what you’re
selling…
& it has to be
good, too!
car loan calculator
car payment calculator
car games
14. ARE YOU BLOGGING?
WHY SHOULD YOU BLOG?
• blogging gives you voice,
control, content to share
• a blog frees you from things
your CMS can't do
• a format that corporate
might not allow
• is the heart of great social
content, helps search
WHAT SHOULD YOU BLOG?
•
•
•
•
•
industry news
local news
quirky facts
events
images & visuals
38. THE “STRUCTURED” SEARCH ERA
…search engines are learning to
link pages to:
people
places
things
companies
facts
Google:
Knowledge Graph
Bing:
Snapshots & Satori
39.
40. ALGORITHMS & ANIMALS
…pandas, penguins,
& hummingbirds…
OH MY!
…“Hummingbird” is
Google’s newest
pet…created to
better tap into
structured data &
other signals
44. STRUCTURED DATA & MARKUP
schema.org & RDFa
• widely accepted &
supported by major
search engines
• tag business
name/organization
location, reviews,
ratings, media objects &
more…
• may be built into some
CMS platforms
rel=author
• Used for bloggers &
subject matter experts
– PEOPLE
rel=publisher
• Used for media
publications &
organizations – NOT
PEOPLE
45. SAMPLE SCHEMAS YOU CAN USE
• local business
• business hours
• place
• map
• postal address
• geo-coordinates
• customer reviews
• customer ratings
• image object
47. SCHEMA RESOURCES
• Future SEO: Understanding Entity Search
• 13 Semantic Markup Tips For 2013: A Local SEO Checklist
• From Microdata & Schema To Rich Snippets: Markup For
The Advanced SEO
• Why Local Retailers Should Be Using Open Graph Markup
• How To Get A 30% Increase In CTR With Structured Markup
49. SEARCH IS 24/7
…we search all the
time, even while
on the move
Search Engine Land: Restaurant Chain Searches Leading Up To Valentine’s Day 2012
50. MOBILE SEO MATTERS, BUT
• you don’t need a mobile site to rank better,
however…
• a site with problems for smartphone searches
on Google may not rank as well
• it’s more about what happens after the
mobile search…
THE DEFINITIVE GUIDE TO MOBILE SEO
by Vanessa Fox
54. SEO IN ONE SLIDE…
PERIODIC TABLE OF SEO
ELEMENTS & GUIDE TO SEO
searchengineland.com/seotable
55. TAKEAWAYS
KNOW WHAT CUSTOMERS WANT & GIVE
TEHM CONTENT BEYOND SALES!
GOOGLE+ IS CRUCIAL FOR LOCAL SUCCESS
IN GOOGLE
SOCIAL REINFORCES SEARCH, BE SOCIAL
FOR SEARCH SUCCESS
THINK ABOUT USING STRUCTURED DATA &
THE MOBILE VISITOR EXPERIENCE
56. KEEP UP TO SPEED:
@marketingland
@sengineland
+MarketingLand
+SearchEngineLand
facebook.com/marketingland
facebook.com/searchengineland