Whether you're working on your first or your tenth website, there's more to it than meets the eye. Does it work on a smartphone as well as a laptop? Is it designed to draw attention to the most important information? This workshop will help you think about how the content on your site is organized, how your site supports your brand image, and whether it works with other digital assets (like email and social media) in order to engage your audience. Get the latest insights on effective sites and what the market demands in 2014.