SlideShare a Scribd company logo
1 of 27
Download to read offline
#SEJthinktank
15 Years of SEO, Paid Search, Social Strategy, Media Buying, Wordpress
Development & Content Publishing Experience.
• Search Engine Journal
• Alpha Brand Media
• Foundation Digital
• Client Focus on Integrated Content Solutions for Cross Channel Growth
@lorenbaker@SEJthinktank
@lorenbaker@SEJthinktank
Takeaways From this Webinar
1. Better Linking comes from better collaboration and looking
at big picture strategy.
2. Linking alone does not build results.
3. Diversifying content mediums leads to more opportunity in
links, sharing, long term benefits.
4. Amazing Case Study Bringing Everything Together
@lorenbaker@SEJthinktank
What is Your Project’s Big Picture?
SEO alone is not a sustainable goal for a content strategy, instead that content must live on its own,
which in turn will assist your SEO. Google wants to serve the best content possible for the user
experience, not vice versa.
• SEO Rankings, Links & Organic Traffic
• Social Conversation & Brand Advocacy
• Lead Generation – Funnel into Marketing Automation
• Sales and Conversion Collateral [Online & in the Field]
@lorenbaker@SEJthinktank
Content Doesn’t Serve One Master
All stakeholders must be at the table in order for the content strategy to be a true success. The beauty of
content marketing is that it is beneficial to:
• SEO
• PR
• Branding
• Paid Media (Amplication & Retargeting)
• Communications (Pharma Example)
• CMO / CEO / HR (Recruiting)
@lorenbaker@SEJthinktank
Everyone Processes Content in a
Different Way
B2C very dependent on blog posts, B2B very dependent on eBooks. Look at
the big picture.
• eBooks - Full of Digestible Nuggets that can be lost
• Blog Posts - Great for Breaking Down Chapters and Thoughts
• Infographics - Still a lot of Love
• Infograms - Not everyone has time to scroll.
@lorenbaker@SEJthinktank
Everyone Processes Content in a
Different Way
• Video - People learn from movies.
• MicroVideo (Instagram, Vine) - Teens &
Social Friendly
• BONUS - Consolidated Design Efforts
@lorenbaker@SEJthinktank
Strategize vs. Seeing What Sticks
Based on Goals, determine themes that support the goals.
• SEO Targets - Semantic Modifiers of Keyword Buckets that Drive Context
• Outreach Targets - What Resonates with Publishers in the Target Verticals
• Social Sharing - What Kinds of Content or Topics Get the Most Interaction
• Social Influencers - Who is Sharing What Kind of Content in this Vertical
• Ad Enhancement - Opportunities to Grow Content Amplification in Paid Channels
• Content Lifespan - Can this Content Live and Breathe on its Own?
@lorenbaker@SEJthinktank
The On-Site Foundation
Your on-site goals may be different than content syndication or lead gen.
• Syndicated content should not link directly to money pages [not natural or trusted], it should link to
an on-page resource, such as blog or informational pages
• Once on-page source attracts links and value, equity can be routed
• Infographic image files are great for syndication, but not on-site w/o supporting content
• HTML 5 is a preferred and indexable way to support graphic assets and still be SEO friendly, blog
posts or HTML content pages are good too.
@lorenbaker@SEJthinktank
Trusted Voices & Warm Introductions
Turn loyal audiences into your own brand evangelists.
Blogger Outreach - Target publishers during the final stages
of design and offer them an exclusive to be first to publish
Leverage Relationships with Publishers - Can you invite
them in the ideation process?
Leverage Your Audience - Remember, this is a joint effort.
@lorenbaker@SEJthinktank
Precise targeting is more important than numbers alone.
• Slideshare - Most Underutilized Infographic Channel. Comes with LinkedIn Integration and Lots of
Google Love. People Share & Embed SlideShare.
• Visual.ly - Set Up Branded Channels for Link Juice Purposes. Bloggers turn to Visual.ly for Content.
Extends the Life of Your Content.
• IMGUR - Imgur gets more traffic than Reddit. No natural links but great for social sharing, view count
& influence..
• Pinterest.com - Especially for B2C, perfect format and paid ad options.
Get in Front of Who Matters
@lorenbaker@SEJthinktank
Second Level of Influencers
Sites where other blogs and resources find content.
• InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct
links, posts do go viral.
• DesignTAXI - Design site that highlights best design stories and pieces of content online. Very
infographic friendly and bloggers will embed and share from DesignTAXI.
@lorenbaker@SEJthinktank
Poll Questions
How do you distribute your content to build links?
1. Guest blogging and embedding graphics
2. Distributing to infographic sites
3. Social Media Sharing on my branded channels
4. All of the above
5. I don’t share content to acquire links
@lorenbaker@SEJthinktank
These should be your site & blog post featured images.
• Facebook & Instagram - Where the masses share, comment, engage & link. Don’t upload images,
share image from the page level on your site.
• Google+ - Like Facebook, page shares result in page level signals.
• Flickr.com - Yahoo!’s sleeping giant. Still relevant, highly trusted w/ embed links.
• Twitter - If your site uses Twitter Cards, default on blog posts. Twitpics. More page level signals.
• Tumblr - Reblogging leads to links, views and brand interaction.
Get in Front of Who Matters
@lorenbaker@SEJthinktank
Everyone loves video and YES it can drive signals to your site if done right.
• YouTube.com- World’s 2nd largest search engine. 40% of traffic is mobile. Google
loves promoting its own videos in SERPS.
• Vine.com & Instagram - 2 minutes is too long for most attention spans. 7
seconds or 16 seconds is perfect. Behind scenes / Previews … link to source &
syndicate.
Video - Get in Front of Who Matters
@lorenbaker@SEJthinktank
Get in Front Your Established Customers
Your established lists are your true brand ambassadors. Expand the perimeters.
• Email -> Tastefully bring your content to your customer inboxes
• Industry bloggers, influencers, social users follow and love your brand
• Social Media -> Mobilize your audience by giving them the means to become your
brand advocates and spread your message to their connections
• Press Releases -> Good (even Bad) PR gets better with Visual Assets
• Ad Retargeting -> Google, AdRoll, Meteoraand other retargeting tools can serve a
custom message to the users who visited your site or clicked on relevant
Facebook ads
@lorenbaker@SEJthinktank
Consolidate Content Into One Page
Develop pages that have the best, most relevant content in your vertical
• Your on-site resource page can now start including the collateral that you have just syndicated.
• Include Slideshare hosted eBooks or Infographics
• Include Video
• Include Embeds to Others who have Tweeted About You
• Include Instagram Embeds
• Make your resource / glossary / hub the best user experience possible
@lorenbaker@SEJthinktank
@lorenbaker
/lorenbaker
/lorenbaker

More Related Content

What's hot

The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
 
Top Link Building Mistakes In-house SEOs Make That Kill ROI
Top Link Building Mistakes In-house SEOs Make That Kill ROITop Link Building Mistakes In-house SEOs Make That Kill ROI
Top Link Building Mistakes In-house SEOs Make That Kill ROISearch Engine Journal
 
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve WiidemanSearch Engine Journal
 
Search & Social Content Working Together & Separately
Search & Social Content Working Together & Separately Search & Social Content Working Together & Separately
Search & Social Content Working Together & Separately MelissaFach
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionSearch Engine Journal
 
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing Search Engine Journal
 
Boost Your Revenue w/Cross Channel Advertising
Boost Your Revenue w/Cross Channel Advertising Boost Your Revenue w/Cross Channel Advertising
Boost Your Revenue w/Cross Channel Advertising Search Engine Journal
 
Boost Your Content Reach and Engagement: Why, Where, When & How
Boost Your Content Reach and Engagement: Why, Where, When & HowBoost Your Content Reach and Engagement: Why, Where, When & How
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
 
How to Get More Engagement on Instagram with Kelsey Jones
How to Get More Engagement on Instagram with Kelsey JonesHow to Get More Engagement on Instagram with Kelsey Jones
How to Get More Engagement on Instagram with Kelsey JonesSearch Engine Journal
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEOSearch Engine Journal
 
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know Today
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodayBest of SEJ Summit: The Future of AI: What Every Marketer Needs to Know Today
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodaySearch Engine Journal
 
Best of SEJ Summit: How to Identify Lost & Missed Content Opportunities
Best of SEJ Summit: How to Identify Lost & Missed  Content OpportunitiesBest of SEJ Summit: How to Identify Lost & Missed  Content Opportunities
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
 
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker #SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
 
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
 
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
 
Advanced SEO Techniques
Advanced SEO TechniquesAdvanced SEO Techniques
Advanced SEO TechniquesArnie Kuenn
 
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Search Engine Journal
 

What's hot (20)

The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 
Top Link Building Mistakes In-house SEOs Make That Kill ROI
Top Link Building Mistakes In-house SEOs Make That Kill ROITop Link Building Mistakes In-house SEOs Make That Kill ROI
Top Link Building Mistakes In-house SEOs Make That Kill ROI
 
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
#SEJThinkTank: Local SEO for Big Brands w/Steve Wiideman
 
Search & Social Content Working Together & Separately
Search & Social Content Working Together & Separately Search & Social Content Working Together & Separately
Search & Social Content Working Together & Separately
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 Edition
 
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing
Akin Tosyali of Grainger #SEJSummit: Integrating SEO & Content Marketing
 
Boost Your Revenue w/Cross Channel Advertising
Boost Your Revenue w/Cross Channel Advertising Boost Your Revenue w/Cross Channel Advertising
Boost Your Revenue w/Cross Channel Advertising
 
Boost Your Content Reach and Engagement: Why, Where, When & How
Boost Your Content Reach and Engagement: Why, Where, When & HowBoost Your Content Reach and Engagement: Why, Where, When & How
Boost Your Content Reach and Engagement: Why, Where, When & How
 
How to Get More Engagement on Instagram with Kelsey Jones
How to Get More Engagement on Instagram with Kelsey JonesHow to Get More Engagement on Instagram with Kelsey Jones
How to Get More Engagement on Instagram with Kelsey Jones
 
Conquering the blank page
Conquering the blank pageConquering the blank page
Conquering the blank page
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
 
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know Today
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know TodayBest of SEJ Summit: The Future of AI: What Every Marketer Needs to Know Today
Best of SEJ Summit: The Future of AI: What Every Marketer Needs to Know Today
 
Best of SEJ Summit: How to Identify Lost & Missed Content Opportunities
Best of SEJ Summit: How to Identify Lost & Missed  Content OpportunitiesBest of SEJ Summit: How to Identify Lost & Missed  Content Opportunities
Best of SEJ Summit: How to Identify Lost & Missed Content Opportunities
 
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker #SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
 
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...
 
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...
 
Advanced SEO Techniques
Advanced SEO TechniquesAdvanced SEO Techniques
Advanced SEO Techniques
 
Digital content best_practices
Digital content best_practicesDigital content best_practices
Digital content best_practices
 
Intermediate analytics
Intermediate analyticsIntermediate analytics
Intermediate analytics
 
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
 

Viewers also liked

#SEJThinktank w/ Keith Goode: Building Business Cases for Seo
#SEJThinktank w/ Keith Goode: Building Business Cases for Seo#SEJThinktank w/ Keith Goode: Building Business Cases for Seo
#SEJThinktank w/ Keith Goode: Building Business Cases for SeoSearch Engine Journal
 
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...Search Engine Journal
 
Google Analytics for Web Publishers #SEJThinkTank
Google Analytics for Web Publishers #SEJThinkTankGoogle Analytics for Web Publishers #SEJThinkTank
Google Analytics for Web Publishers #SEJThinkTankSearch Engine Journal
 
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out?
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out? SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out?
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out? Search Engine Journal
 
Mastering Social Media for Big Brands #SEJThinkTank
Mastering Social Media for Big Brands #SEJThinkTankMastering Social Media for Big Brands #SEJThinkTank
Mastering Social Media for Big Brands #SEJThinkTankSearch Engine Journal
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Search Engine Journal
 
#SEJThinkTank: Why Nostalgia Works in Marketing
#SEJThinkTank: Why Nostalgia Works in Marketing #SEJThinkTank: Why Nostalgia Works in Marketing
#SEJThinkTank: Why Nostalgia Works in Marketing Search Engine Journal
 
Link Building Metrics: Managing Projects and SEOs with Page One Power
Link Building Metrics: Managing Projects and SEOs with Page One PowerLink Building Metrics: Managing Projects and SEOs with Page One Power
Link Building Metrics: Managing Projects and SEOs with Page One PowerSearch Engine Journal
 
15 Methods for Optimizing Your Facebook Ads
15 Methods for Optimizing Your Facebook Ads15 Methods for Optimizing Your Facebook Ads
15 Methods for Optimizing Your Facebook AdsSearch Engine Journal
 
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...Search Engine Journal
 

Viewers also liked (11)

#SEJThinktank w/ Keith Goode: Building Business Cases for Seo
#SEJThinktank w/ Keith Goode: Building Business Cases for Seo#SEJThinktank w/ Keith Goode: Building Business Cases for Seo
#SEJThinktank w/ Keith Goode: Building Business Cases for Seo
 
Blog Content Editorial Management
Blog Content Editorial ManagementBlog Content Editorial Management
Blog Content Editorial Management
 
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...
18 Action Points to Build a Website Visitors Love w/Stoney deGeyter #SEJThink...
 
Google Analytics for Web Publishers #SEJThinkTank
Google Analytics for Web Publishers #SEJThinkTankGoogle Analytics for Web Publishers #SEJThinkTank
Google Analytics for Web Publishers #SEJThinkTank
 
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out?
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out? SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out?
SEJ ThinkTank: Big Brands and Reddit: Are You Missing Out?
 
Mastering Social Media for Big Brands #SEJThinkTank
Mastering Social Media for Big Brands #SEJThinkTankMastering Social Media for Big Brands #SEJThinkTank
Mastering Social Media for Big Brands #SEJThinkTank
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups
 
#SEJThinkTank: Why Nostalgia Works in Marketing
#SEJThinkTank: Why Nostalgia Works in Marketing #SEJThinkTank: Why Nostalgia Works in Marketing
#SEJThinkTank: Why Nostalgia Works in Marketing
 
Link Building Metrics: Managing Projects and SEOs with Page One Power
Link Building Metrics: Managing Projects and SEOs with Page One PowerLink Building Metrics: Managing Projects and SEOs with Page One Power
Link Building Metrics: Managing Projects and SEOs with Page One Power
 
15 Methods for Optimizing Your Facebook Ads
15 Methods for Optimizing Your Facebook Ads15 Methods for Optimizing Your Facebook Ads
15 Methods for Optimizing Your Facebook Ads
 
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...
#SEJThinkTank: Visual Marketing in 2016 and Why You Still Need it (More Than ...
 

Similar to Current Trends in Link Building & Content Marketing

Content Marketing Strategy - Pubcon Presentation
Content Marketing Strategy - Pubcon PresentationContent Marketing Strategy - Pubcon Presentation
Content Marketing Strategy - Pubcon PresentationLoren Baker
 
Digital Marketing with ETSOS & Conscious Solutions
Digital Marketing with ETSOS & Conscious SolutionsDigital Marketing with ETSOS & Conscious Solutions
Digital Marketing with ETSOS & Conscious SolutionsConscious Solutions
 
Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Geoffrey Blosat
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
 
How to Plan an Integrated Content Marketing Campaign
How to Plan an Integrated Content Marketing CampaignHow to Plan an Integrated Content Marketing Campaign
How to Plan an Integrated Content Marketing CampaignLoren Baker
 
5 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 20145 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 2014Cursive Content Marketing
 
Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
 
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for BusinessJoan Smith
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaSimon Nash
 
Making The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaMaking The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaGet up to Speed
 
Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social MediaHubSpot
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Sorin Magureanu
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaReading Room
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Jon Wuebben
 

Similar to Current Trends in Link Building & Content Marketing (20)

Content Marketing Strategy - Pubcon Presentation
Content Marketing Strategy - Pubcon PresentationContent Marketing Strategy - Pubcon Presentation
Content Marketing Strategy - Pubcon Presentation
 
Digital Marketing with ETSOS & Conscious Solutions
Digital Marketing with ETSOS & Conscious SolutionsDigital Marketing with ETSOS & Conscious Solutions
Digital Marketing with ETSOS & Conscious Solutions
 
Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.
 
How to Plan an Integrated Content Marketing Campaign
How to Plan an Integrated Content Marketing CampaignHow to Plan an Integrated Content Marketing Campaign
How to Plan an Integrated Content Marketing Campaign
 
5 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 20145 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 2014
 
Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business - Winning and keeping customers online (Dorset)
Superfast Business - Winning and keeping customers online (Dorset)
 
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social Media
 
What's Hot in Search Marketing: 2012 Update
What's Hot in Search Marketing: 2012 UpdateWhat's Hot in Search Marketing: 2012 Update
What's Hot in Search Marketing: 2012 Update
 
2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals2014 Digital Marketing Fundamentals
2014 Digital Marketing Fundamentals
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Making The most of online marketing Burnham on sea
Making The most of online marketing Burnham on seaMaking The most of online marketing Burnham on sea
Making The most of online marketing Burnham on sea
 
Amplifying Your Content with Social Media
Amplifying Your Content with Social MediaAmplifying Your Content with Social Media
Amplifying Your Content with Social Media
 
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
Amplifying your Content with Social Media 2014 - Class #4 HubSpot Inbound Aca...
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Social Media + Blogging + Online Selling + Digital Strategy + Small Business ...
Social Media + Blogging + Online Selling + Digital Strategy + Small Business ...Social Media + Blogging + Online Selling + Digital Strategy + Small Business ...
Social Media + Blogging + Online Selling + Digital Strategy + Small Business ...
 
Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013Content is Currency - Online Marketing Summit 2013
Content is Currency - Online Marketing Summit 2013
 

More from Search Engine Journal

Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessSearch Engine Journal
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]Search Engine Journal
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSearch Engine Journal
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024Search Engine Journal
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropSearch Engine Journal
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI EraSearch Engine Journal
 
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing StrategiesSearch Engine Journal
 
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersHow To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersSearch Engine Journal
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
 
5 AI Changes Agencies And Brands Need To Know
5 AI Changes Agencies And Brands Need To Know5 AI Changes Agencies And Brands Need To Know
5 AI Changes Agencies And Brands Need To KnowSearch Engine Journal
 
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekDisrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekSearch Engine Journal
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content EffectivenessSearch Engine Journal
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentSearch Engine Journal
 

More from Search Engine Journal (20)

Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO Success
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
 
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
 
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersHow To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
 
5 AI Changes Agencies And Brands Need To Know
5 AI Changes Agencies And Brands Need To Know5 AI Changes Agencies And Brands Need To Know
5 AI Changes Agencies And Brands Need To Know
 
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekDisrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better Content
 

Recently uploaded

Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 

Recently uploaded (20)

Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 

Current Trends in Link Building & Content Marketing

  • 2. 15 Years of SEO, Paid Search, Social Strategy, Media Buying, Wordpress Development & Content Publishing Experience. • Search Engine Journal • Alpha Brand Media • Foundation Digital • Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker@SEJthinktank
  • 3. @lorenbaker@SEJthinktank Takeaways From this Webinar 1. Better Linking comes from better collaboration and looking at big picture strategy. 2. Linking alone does not build results. 3. Diversifying content mediums leads to more opportunity in links, sharing, long term benefits. 4. Amazing Case Study Bringing Everything Together
  • 4.
  • 5. @lorenbaker@SEJthinktank What is Your Project’s Big Picture? SEO alone is not a sustainable goal for a content strategy, instead that content must live on its own, which in turn will assist your SEO. Google wants to serve the best content possible for the user experience, not vice versa. • SEO Rankings, Links & Organic Traffic • Social Conversation & Brand Advocacy • Lead Generation – Funnel into Marketing Automation • Sales and Conversion Collateral [Online & in the Field]
  • 6. @lorenbaker@SEJthinktank Content Doesn’t Serve One Master All stakeholders must be at the table in order for the content strategy to be a true success. The beauty of content marketing is that it is beneficial to: • SEO • PR • Branding • Paid Media (Amplication & Retargeting) • Communications (Pharma Example) • CMO / CEO / HR (Recruiting)
  • 7.
  • 8. @lorenbaker@SEJthinktank Everyone Processes Content in a Different Way B2C very dependent on blog posts, B2B very dependent on eBooks. Look at the big picture. • eBooks - Full of Digestible Nuggets that can be lost • Blog Posts - Great for Breaking Down Chapters and Thoughts • Infographics - Still a lot of Love • Infograms - Not everyone has time to scroll.
  • 9. @lorenbaker@SEJthinktank Everyone Processes Content in a Different Way • Video - People learn from movies. • MicroVideo (Instagram, Vine) - Teens & Social Friendly • BONUS - Consolidated Design Efforts
  • 10.
  • 11. @lorenbaker@SEJthinktank Strategize vs. Seeing What Sticks Based on Goals, determine themes that support the goals. • SEO Targets - Semantic Modifiers of Keyword Buckets that Drive Context • Outreach Targets - What Resonates with Publishers in the Target Verticals • Social Sharing - What Kinds of Content or Topics Get the Most Interaction • Social Influencers - Who is Sharing What Kind of Content in this Vertical • Ad Enhancement - Opportunities to Grow Content Amplification in Paid Channels • Content Lifespan - Can this Content Live and Breathe on its Own?
  • 12.
  • 13. @lorenbaker@SEJthinktank The On-Site Foundation Your on-site goals may be different than content syndication or lead gen. • Syndicated content should not link directly to money pages [not natural or trusted], it should link to an on-page resource, such as blog or informational pages • Once on-page source attracts links and value, equity can be routed • Infographic image files are great for syndication, but not on-site w/o supporting content • HTML 5 is a preferred and indexable way to support graphic assets and still be SEO friendly, blog posts or HTML content pages are good too.
  • 14.
  • 15. @lorenbaker@SEJthinktank Trusted Voices & Warm Introductions Turn loyal audiences into your own brand evangelists. Blogger Outreach - Target publishers during the final stages of design and offer them an exclusive to be first to publish Leverage Relationships with Publishers - Can you invite them in the ideation process? Leverage Your Audience - Remember, this is a joint effort.
  • 16.
  • 17. @lorenbaker@SEJthinktank Precise targeting is more important than numbers alone. • Slideshare - Most Underutilized Infographic Channel. Comes with LinkedIn Integration and Lots of Google Love. People Share & Embed SlideShare. • Visual.ly - Set Up Branded Channels for Link Juice Purposes. Bloggers turn to Visual.ly for Content. Extends the Life of Your Content. • IMGUR - Imgur gets more traffic than Reddit. No natural links but great for social sharing, view count & influence.. • Pinterest.com - Especially for B2C, perfect format and paid ad options. Get in Front of Who Matters
  • 18. @lorenbaker@SEJthinktank Second Level of Influencers Sites where other blogs and resources find content. • InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. • DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI.
  • 19. @lorenbaker@SEJthinktank Poll Questions How do you distribute your content to build links? 1. Guest blogging and embedding graphics 2. Distributing to infographic sites 3. Social Media Sharing on my branded channels 4. All of the above 5. I don’t share content to acquire links
  • 20.
  • 21. @lorenbaker@SEJthinktank These should be your site & blog post featured images. • Facebook & Instagram - Where the masses share, comment, engage & link. Don’t upload images, share image from the page level on your site. • Google+ - Like Facebook, page shares result in page level signals. • Flickr.com - Yahoo!’s sleeping giant. Still relevant, highly trusted w/ embed links. • Twitter - If your site uses Twitter Cards, default on blog posts. Twitpics. More page level signals. • Tumblr - Reblogging leads to links, views and brand interaction. Get in Front of Who Matters
  • 22. @lorenbaker@SEJthinktank Everyone loves video and YES it can drive signals to your site if done right. • YouTube.com- World’s 2nd largest search engine. 40% of traffic is mobile. Google loves promoting its own videos in SERPS. • Vine.com & Instagram - 2 minutes is too long for most attention spans. 7 seconds or 16 seconds is perfect. Behind scenes / Previews … link to source & syndicate. Video - Get in Front of Who Matters
  • 23.
  • 24. @lorenbaker@SEJthinktank Get in Front Your Established Customers Your established lists are your true brand ambassadors. Expand the perimeters. • Email -> Tastefully bring your content to your customer inboxes • Industry bloggers, influencers, social users follow and love your brand • Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections • Press Releases -> Good (even Bad) PR gets better with Visual Assets • Ad Retargeting -> Google, AdRoll, Meteoraand other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
  • 25.
  • 26. @lorenbaker@SEJthinktank Consolidate Content Into One Page Develop pages that have the best, most relevant content in your vertical • Your on-site resource page can now start including the collateral that you have just syndicated. • Include Slideshare hosted eBooks or Infographics • Include Video • Include Embeds to Others who have Tweeted About You • Include Instagram Embeds • Make your resource / glossary / hub the best user experience possible