The document provides guidance on using Twitter for business purposes. It discusses developing a Twitter strategy with measurable goals, listening to your audience, engaging with relevant communities, and creating engaging content. It also offers tips on optimizing your Twitter profile, building followers, and using applications and features like hashtags, lists, and search to enhance your Twitter presence. The overall message is that Twitter should be part of an inbound marketing plan and not just used to broadcast messages.

1. Using Twitter for Business Hall Web Services

2. Who We Are Amanda O'Brien VP of Marketing [email_address] Hall Web Services www.hallme.com 10+ Years in Business @Hall_Web @amanda_pants

3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web

4. What we expect you to know: Microblogging Send and read follower's updates Have an account Real time What you will learn: Strategy Hashtags, Twitter Search Optimize your profile Applications

5. Corporate Transparency Build Trust with Customers Generate Inbound Links Reputation Management Promote your blog and website Inexpensive Build relationships before purchasing point Be a part of the conversation that is already going on Extend your events, seminars, webcasts, conventions Benefits of Social Networking

6. Time to Re-think Your Marketing Strategy! Old/Outbound Marketing TV Radio Ads Print Ads Direct Mail Telemarketing An Interruption An Interaction New/Inbound Marketing Social Media SEO/SEM Blogging Online Videos

7. No Magic Bullet Traditional Marketing is dying Twitter is one Social Networking Site Social Networking is part of Inbound Marketing Have an Inbound Marketing Plan Part of your company communication strategy Don't tweet just to tweet

8. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get

9. Strategy Where are you now? What do you want to achieve? How does this fit in with your business goals? Make the goals measurable Number of followers Number of Tweets How many replies? How many ReTweets? Goals

10. Measurable Goals (better) Google Analytics! Get it! Traffic Sources? Specific landing pages User conversion on those landing pages (convert) Actions taken? Downloads, purchases, forms Customer Service calls lower? Dang math!

11. Set Company Policies BEFORE there is a question or problem – revamp if necessary WHO is going to be your company voice? WHO is going to follow up with online inquiries? WHAT are you going to use for content? WHAT communities have value for your company? WHEN? How often are you going to participate? WHERE? From work? Home? Vacation/sick backup plan? WHY? Always keep your business goals in mind!

12. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?

13. Time Consuming Set 3 times a day to dedicate 15 - 30 minutes Applications: Tweetdeck Measure results maybe you are spending too much time in the wrong community Relevant Email addresses for alerts Take it offline and pair with other marketing efforts

14. I have a profile – Now What?! Image of YOU Brands can be people too – the Social Web Optimize your Twitter profile Name, Twitter name, description Description is your meta description Add your location – not “Your computer”, “Planet Earth” etc. Twitter specific landing page Add quality followers that care about your content Photo credit: http://www.flickr.com/photos/matthamm/3383916444/

15. Building followers Twitter Search (search.twitter.com) Nearby Tweets Favorite blogger? Industry leader? Subscribe RSS? Then follow too! #followfriday Comment on blogs – Use Twitter URL Events tradeshows Email footer Business Cards Search email address book – Yahoo, Gmail, AOL Import LinkedIn Connections - http://socialmediab2b.com/2010/03/b2b-linkedin-twitter/ Focus on the relationships not the technology Content, content, content

16. Twitter Search http://search.twitter.com Google for tweets Real time Brand Reputation Search: hobbies, interests, company, products, customers Giant cocktail party but you can eavesdrop on any conversation you want

17. Twitter Search Advanced

18. Using Hashtags #hashtag Mark your conversations Events now have real time online aspect #insights10 #sxsw #smbme TV #lost - Sporting Events #redsox Make your own http:// hashtags.org - Hashtag Directory

19. Using Twitter Lists Validator Great way to find new people Events, specialties, location etc. What are you listed for?

20. TweetDeck Groups Searches Facebook URL shortener 10 columns

21. What is Next? Location Common Sense Less hype (I hope) Photo credit: http://www.flickr.com/photos/pasukaru76/3998273279/

22. Don't Not participate Sell sell sell Give up right away Forget to have a plan Forget to think before you Tweet

23. Recap No Magic Bullet Part of your business communication plan Have a plan Measurable Goals Company policies Optimize your profile Build followers who care, listen and share (patient) Use Twitter Search, Hashtags and Twitter Lists Use Applications Lighten up

24. Get Started! SEO Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Next week Generating Leads from Research-Oriented B2B Buyers Call us! 1-877-425-5932 (HALL-WEB) ‏ [email_address] Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http:// help.twitter.com /portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business /