1. @adammelson
Making the Most
of Your Big Site

2. 2
@adammelson
– Working For Great Data vs Links
– Building Relationships
– Being the Voice of the Brand

3. @adammelson
Working for
Great Data vs Links

4. @adammelson
Scholarship
Gets Links.
Sweet.
http://www.flickr.com/photos/cooperweb/

5. @adammelson
Lets Get
More Links
and Get
Personal
http://www.flickr.com/photos/donabelandewen/

6. @adammelson
More Links,
Personal,
Anchor Text
http://www.flickr.com/photos/donabelandewen

7. @adammelson
Stop Scholarshipping
Solely For Links

8. @adammelson
FACEBOOK: 887
TWEETS: 3,700
LINKEDIN: 255
G+: 146
PINTEREST: 127

9. @adammelson
LRD: 64
PAGEVIEWS: 11,130
CONVERSIONS: 2

10. @adammelson
When solid
strategy
drives SEO,
greater things
than links will
come.

11. @adammelson
Building Relationships

12. 12
@adammelson
– Images
– Alternate Sites
– Outreach

13. @adammelson
IMAGES:
Right Way
vs
Terrible Way
http://streettails.org/

14. @adammelson
Opportunity
Lost Forever
http://cheezburger.com/7383329024

15. @adammelson
Introduce New
Product
Offer an expert
interview
Provide value to
their customers
http://cheezburger.com/7383329024

16. @adammelson
ALTERNATE
SITES:
Right Way
vs
Quick Fix
http://cheezburger.com/7383329024

17. @adammelson
OSE
Majestic
ahrefs
http://cheezburger.com/7383329024

18. @adammelson
TWITTER:
26,000
FACEBOOK:
28,000
http://cheezburger.com/7383329024

19. @adammelson
OUTREACH:
Fixing It
vs
Ignoring It
http://www.youtube.com/user/SnickersUK1

20. @adammelson
“Dear [insert site name]”

21. @adammelson
Site owners like it when you
own up. It makes you
a real person.

22. @adammelson
Received 2x as many
links and social mentions from
embarrassing outreach sites

23. @adammelson
Be the Voice of the Brand

24. @adammelson
Why let
others tell the
story about
your brand?

25. 25
@adammelson
– Less SERP Visibility
– SEM Waste
– Affiliate Waste

26. @adammelson
Less SERP Visibility

27. @adammelson
Own your
executive bio
pages
https://twitter.com/hannah_bo_banna

28. @adammelson
55 Links from 28 Domains

29. @adammelson
Be the voice
of more
queries

30. @adammelson
SEM Waste

31. 31
@adammelson

32. @adammelson
No organic
result for
reviews

33. @adammelson
12,000 x $4 x 25%CTR =

34. @adammelson
$12,000

35. @adammelson
Yes, I’m
looking.

36. @adammelson
6pm Coupon
6pm Coupons
6pm Coupon Codes
6pm Coupon Code
6pm Promo Code
6pm Promo Codes

37. @adammelson
91K x $1 X 25% = $22,750

38. @adammelson
Don’t set it &
forget it.

39. @adammelson
Objection:
We don’t offer coupon codes
$22,750 doesn’t make a case

40. @adammelson
Affiliate Waste

41. @adammelson
Look at all
the pretty
affiliates.

42. @adammelson
SEER Client
YTD VISITS: 9,023
CR: 29.2%
REVENUE: 750K

43. @adammelson
No coupon is offered.
@fontanarj

44. @adammelson
YTD REFERRALS: 9,023
CR: 29.2%
REVENUE: 750K
AFFILIATE PAYOUT: 60K

45. @adammelson
RETAILMENOT:
YOU GET
TEN
THOUSAND
DOLLARS

46. @adammelson
TECHBARGAINS:
YOU GET TEN
THOUSAND
DOLLARS

47. @adammelson
DEALCATCHER:
YOU GET TEN
THOUSAND
DOLLARS

48. @adammelson
COUPONS.COM:
YOU GET TEN
THOUSAND
DOLLARS

49. @adammelson
FATWALLET:
YOU GET TEN
THOUSAND
DOLLARS

50. @adammelson
BRADSDEALS:
YOU GET TEN
THOUSAND
DOLLARS

51. @adammelson
Save Money
Build Relationships
Create Assets
http://www.memecreator.org/meme/you-mean-to-tell-me-spoons-
dont-actually-sound-like-aeroplanes/

52. @adammelson
Gather data
that’s
newsworthy,
stop focusing
just on links

53. @adammelson
Look to form
relationships
over quick
fixes.
http://cheezburger.com/7383329024

54. @adammelson
Be the voice
of your brand
whenever it’s
searched

55. @adammelson
UCPPhila.org
Streettails.org
Adam Melson
SEER Interactive
@adammelson