Gonzaga University
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Organization / Workplace
Gonzaga UniversityLocation
Spokane, Washington Area, WA United StatesOccupation
Adjunct Professor, Digital MarketingIndustry
Advertising / Marketing / PR
Website
www.sixthmanmarketing.comAbout
Adjunct Professor of Digital Marketing 489 at Gonzaga University. The goal for this class is to bridge the gap between digital marketing theory and current in-the-trenches digital marketing best practices to prepare students for a marketing career upon graduation. Areas of emphasis include branding, audience targeting, social media, website best practices, analytics, PR, organic & paid search, usability and split-testing.