This document discusses how to optimize StumbleUpon shares for SEO purposes. It explains what StumbleUpon is and how social recommendations can influence users more than advertisements. It provides steps on how to add sites to StumbleUpon by copying URLs and descriptions. The goal is to get sites voted up by a network of StumbleUpon friends to increase traffic.

1. StumbleUpon For SEO
How to optimize your StumbleUpon Shares
For SEO
By Frederick Web Promotions
http://www.frederickwebpromotions.com

2. How to save bookmarks to Stumbleupon for SEO
Purposes
What is StumbleUpon?
It is a social bookmarking site that displays useful content that might not be shown in Google.
Believe it or not, there is great content that does not meet the criteria that Google requires
to be at the top of Google search results.
Founded in 2001, sold to eBay for $75 Million, then sold back to StumbleUpon for $29
Million.
“StumbleUpon is a pretty cool social media site devoted to helping you discover great sites
and blogs that are only matched to your interests” Source: BlogonBloggers.com
“…users “StumbleUpon” webpages recommended by friends. When a user discovers and
rates a website by giving it a “thumbs up”, the website automatically becomes a favourite of
that user. Conversely, if a user dislikes a site, he/she can give it a “thumbs down”.
Additionally, users can “stumble” their personal interests and pastimes such as photos,
videos and games.” Source: Blogsdesign.com

3. How To Use StumbleUpon
StumbleUpon assumes you will put its toolbar on your web browser, when you find
something that you think would be useful to share with others, you give it a “Public Thumbs
Up” vote.
Most marketers, however, add a site to their bookmarks from social sharing buttons such as
AddThis or Sharethis or Shareaholic. This tutorial assumes you are using this option.
• StumbleUpon is website that helps you to “stumble upon” articles, posts and photographs
that match your interests. After reading the article presented to you, you can choose
whether or not to “like” it. The more likes an article receives, the more times it will be
presented to future stumblers, which in turn means more pageviews for that website owner.
• Many website owners and bloggers encourage the sharing of their articles to StumbleUpon in
hopes of driving traffic to their sites. StumbleUpon can be a very powerful tool; when used
correctly, some stumblers have garnered up to several thousand hits on a single post, in a
single day. Source: EliRose.com

4. Social Recommendations
Who do you trust more? Claims from an advertiser or a recommendation from a
trustedFacebook or Twitter friend?
Chances are, even though your Facebook friends are “less than friends” they are “more than
acquaintances”… you do have a history of knowing what a FB friend’s slant on things are.
Before you whip out your credit card to purchase something, most of us check to see if
anyone we know has had a good or bad experience with a similar product or service.
This is the idea behind social bookmarking sites, over time you will come to “trust” certain
online connections more than others. If you peruse the bookmarks of someone you
trust, that will give you an educated guess as to weather or not you want to buy a product or
service.
StumbleUpon users assume you’re sharing links with a network of friends, which is why
StumbleUpon asks you if you want to search to see if your Facebook, Twitter or Gmail friends
are also using StumbleUpon

5. How To Add A Thumbs Up a Site on StumbleUpon

6. For this example we’re going to add Vickie Moore’s blog:
Gourmet Gifts for Maryland as a “target”

7. Now Open a new tab, have the target site (Your website or blog) in one
tab and StumbleUpon.com in the adjacent tab, with you already
logged into StumbleUpon

8. We want to copy and paste the target site into the StumbleUpon
box

9. Grab the url from your browser

10. Copy the URL to your clipboard

11. Now What Are You Going To Add As Your
Description?

12. Cut n Paste A Paragraph From the Site You’re
Bookmarking

13. Text Is What Google Spiders, the graphic isn’t going to
paste anyway so don’t worry about it

14. Copy A Portion From the Bookmarked
Site

15. Paste it into StumbleUpon

16. Add the site to your Stumbles

17. Now Add YOUR Description

18. Finished Project, Now Get Some
StumbleUpon Friends

19. Contact Frederick Web Promotions
• Hopefully this will get you started, at a minimum you’ll have populated your
StumbleUpon with your blog posts and profile pages and so the rest of our
Facebook for Business Cooperative Group can vote you up.
• Next installment: How to vote for other group members and how to use the
AddThis Toolbar to automate this.
• Thanks
• David Bruce Jr Frederick Web Promotions | Local SEO & Social Media Marketing
Consultant
• http://www.frederickwebpromotions.com
• davidbrucejr@frederickwebpromotions.com
• 240 397-9804
• http://www.twitter.com/frederickwebpro
• http://www.facebook.com/FrederickWebPromotions
• http://www.facebook.com/localgoogleadvertising/ (personal FB profile)
• http://www.linkedin.com/in/marylandsearchenginemarketing/
• http://www.youtube.com/user/frederickwebpro