Content Counts! Track it Like a Pro.

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This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

Marketing Technology Business

Content
Counts
Track it Like

a Pro!

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

“I’ve never let my
schooling interfere
with my education.”
- Mark Twain

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

“I’m not suggesting you change who you are...”
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

But it’s time people
know how important
your content really is.
Show them!
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Tame Your HiPPO. Be the Boss.

HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Step 1: Create content
dashboards. Use data to
help identify what your
efforts are influencing.
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

A Quick Dashboard
Overview & Example

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Know what your content influences with dashboards.
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

How to Create a Dashboard Widget in Six Simple Steps
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Dashboards
allow you to
easily sniff out
content that’s
making a
difference.

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Even down to a single
blog post...

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Measure the Power of Every Post, Article, or Landing Page
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Because you’ll need to explain it to them!
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Step 2: Take advantage
of the power of segments.
Use them to isolate your
content and gain insight.
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

By creating a content
segment you can use GA
to measure the EXACT
metrics you want to share
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Just Click that Down-Pointing Arrow / Button to get Started
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Get Creative in Thinking About how to Segment Content
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

How do you want to isolate your content? So many ways...
EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

What does all of that
work prove, anyway?

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

And much, much more!

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Step 3: Share your data
with the powers that be.

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

“Right,... so it looks like your content is driving business after all.”

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

Ed Reese
EMAIL: ed@sixthmanmarketing.com
PHONE:509. 624.5580
TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com

PHONE: 509. 624.5580

TWITTER: @ed_reese

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Content Counts! Track it Like a Pro.

1. Content Counts Track it Like a Pro! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

2. “I’ve never let my schooling interfere with my education.” - Mark Twain EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

3. “I’m not suggesting you change who you are...” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

4. But it’s time people know how important your content really is. Show them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

5. Tame Your HiPPO. Be the Boss. HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

6. Step 1: Create content dashboards. Use data to help identify what your efforts are influencing. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

7. A Quick Dashboard Overview & Example EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

8. Know what your content influences with dashboards. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

9. How to Create a Dashboard Widget in Six Simple Steps EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

10. Dashboards allow you to easily sniff out content that’s making a difference. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

11. Even down to a single blog post... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

12. Measure the Power of Every Post, Article, or Landing Page EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

13. Because you’ll need to explain it to them! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

14. Step 2: Take advantage of the power of segments. Use them to isolate your content and gain insight. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

15. By creating a content segment you can use GA to measure the EXACT metrics you want to share EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

16. Just Click that Down-Pointing Arrow / Button to get Started EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

17. Get Creative in Thinking About how to Segment Content EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

18. How do you want to isolate your content? So many ways... EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

20. What does all of that work prove, anyway? EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

25. And much, much more! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

26. Step 3: Share your data with the powers that be. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

27. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

28. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

29. “Right,... so it looks like your content is driving business after all.” EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

30. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE:509. 624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Content Counts! Track it Like a Pro.

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