The document discusses why websites may not show up in search engines and provides tips for optimization. It explains that search engines see websites differently than humans and can be impacted by technical issues like robots.txt files and duplicate content. The tips discussed include structuring content in a clear hierarchy with internal links, creating valuable blog posts on relevant topics and optimizing them for keywords, and building links and social shares through strategies like guest blogging, social sharing, and creating helpful resources. The goal is to make websites easily accessible to both humans and search engines.

1. Why Doesn’t My Website Show
Up In The Search Engines?

2. Tweets Are Welcome
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3. About Us
• Founded in 2003 – Web Targeted
– Dave Bascom
• Rebranded in 2007 – SEO.com
– Mike Mann
• Enterprise Clients
– Dell, Hotels.com, Etc.
• SMB Clients
– Local mom & pop shop
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4. How Search Engines Work

5. How Search Engines Work
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6. How Search Engines View Websites

7. How Humans See A Website
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8. How Search Engines See A Website
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9. It May Look Awesome!
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10. One Line Of Code Can Cause Problems
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11. Technical Pitfalls

12. Robots.txt Exclusion
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13. Robots.txt Exclusion
http://www.example.com/robots.txt
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14. Robots.txt Exclusion
User agent: *
Disallow: /
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15. Meta Robots Tag
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16. Lack of Content
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17. Duplicate Content
No one likes a copy cat!
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18. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an internet marketing firm
located in Bluffdale, UT and services all located in Bluffdale, UT and services all
sizes of clients. sizes of clients.
We specialize in Search Engine We specialize in Search Engine
Optimization, Pay Per Click Optimization, Pay Per Click
Management, Social Media Marketing, Management, Social Media Marketing,
and more. and more.
Fill out the form to the right and learn Fill out the form to the right and learn
how we can help you with your online how we can help you with your online
marketing efforts! marketing efforts!
It could be an exact copy…
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19. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an online marketing firm
located in Bluffdale, UT and services all located in Salt Lake City, UT and
sizes of clients. services all sizes of clients.
We specialize in Search Engine We specialize in SEO, PPC
Optimization, Pay Per Click Management, Social Media Marketing,
Management, Social Media Marketing, and more.
and more.
Fill out the form to the right and find
Fill out the form to the right and learn out how we can help you with your
how we can help you with your online online marketing efforts!
marketing efforts!
…or a “close enough” copy
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20. Structuring Content

21. Hierarchy
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22. Hierarchy
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23. Navigation
Main Navigation
Sub-Navigation
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24. Content Creation
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25. Content Creation
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26. Content Creation
“Articles should be as many words
as it takes to say what needs to be
said, not one word longer.”
- Matt McGee
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27. Content Creation
“There’s no hard and fast rule, but
give your users and the search
engines enough that it provides
value and helps them to know what
the page is about. I think 400-800
words is great.”
- Greg Shuey
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28. Content Creation
Big, Beautiful Images
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29. Content Creation
Videos that strengthen
your written content
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30. Content Creation
Quotes, case studies, & testimonials
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31. Internal Linking
http://www.seo.com/request-a-proposal/
http://www.seo.com/
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32. Blogging

33. Why You Should Blog
“Companies that blog have far better
marketing results… The average company
that blogs has 55% more traffic”
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
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34. Brainstorming Topics
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35. Related Keywords
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36. Post Optimization
• Main keyword in post title
• Sprinkle related keywords throughout content
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37. Structuring Posts
Use headings
to break up
content
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38. Structuring Posts
Use bulleted
lists to break up
content
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39. Structuring Posts
Help users scan content quickly by…
Source: http://mashable.com/2011/09/12/website-usability-tips/
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40. Structuring Posts
Images & videos
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41. Structuring Posts
Social sharing buttons
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42. Structuring Posts
Include call(s) to action
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43. Link Building / Social Sharing

44. What Are Links & Social Shares
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45. Link Building Strategies
Link
Link Requests
Creation
Link
Attraction
Backlinks
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46. Link Requests
• Competitive Links
• Top X Lists
• Content Roundups
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47. Link Creation
• Articles
• Directories
• Guest Blogging
• Social Bookmarks
• Social Profiles
• Press Releases
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48. Link Creation
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49. Link Attraction
• White Papers
• How-To Guides
• Videos
• Infographics
• Contests/Promotions
• Humorous Blog Posts
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50. Link Attraction
Links
Social Shares
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51. Social Sharing
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52. Social Sharing
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53. Social Sharing
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54. Social Sharing
MAKE IT EASY!!!
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55. Conclusion
• How Search Engines Work
• Technical Pitfalls
– Robots.txt
– No content
– Poor content
• Blogging
• Link Building
• Social Sharing
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56. Questions?

57. Thanks!!!
Greg Shuey
VP Client Services
Twitter: http://twitter.com/shuey03
LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides: http://bit.ly/slc-chamber
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