The document discusses designing user experiences across multiple platforms and channels. It addresses the need to integrate products into users' existing workflows in places like email, dashboards, and mobile. It provides tips for writing effective onboarding text and suggestions for future product development, such as expanding screens, discovering emotional moments, reviewing wording, and blending in social features.

1. My head is going to explode if
we add another screen
@tamccann
@gist
#sorryimissedtheparty

2. UX
Visual + Functional + Coder + Writer + Marketer + Psychologist

3. You need to be where your users are…

5. Dashboard – what I need to know about my network
5

6. Social Profile – everything I need
6

7. Inside Outlook – integrated with my workflow
7

8. Inside Gmail– integrated with my workflow
8

9. Mobile – smart, relevant information, on the go
9

10. 10
Go native for now, sprinkle in web/experiment

15. Words are design too…
 Tell people what to do (e.g. search)
 Do not duplicate what is already there
 Focus on associations (their friends name)
 Don’t make me think about what to say

19. 19

23. 23

25. Mobile – smart, relevant information, on the go

26. Inside sales could…

27. Inside sales could…

29. 29

31. Tomorrow you should do…
 Expand your thoughts to include more screens
 Shrink what you want to build/screen
 Discover the emotional moments of value
 Review all the words in your apps
 Blend in social actions, add friends
 Refocus on email, alerts and notifications
 Then do less again

32. « We know now that the
source of wealth is
something specifically
human : knowledge.
Applied to tasks that
we already know how
to do, it becomes
'productivity'. Applied
to tasks that are new
and different we call it
'innovation'. Only
knowledge allows us to
achieve these two
goals. » @tamccann
gist.com/tamccann
Peter Drucker
#iwillbeatthepartytonight of the XXIst Century-1999
Management challenges