This document summarizes an enterprise collaboration presentation by Melissa Risteff of NewsGator and Jeff Seacrist of Webtrends. The presentation discusses the rise of social enterprises and the importance of employee engagement, adoption, and measuring collaboration efforts. It also outlines how NewsGator and Webtrends can help organizations improve social collaboration, track key metrics, and build measurement strategies to understand and enhance their social initiatives.

1. Enterprise Collaboration
Driving Adoption and Organizational Maturity
Melissa Risteff & Jeff Seacrist

2. Introductions
MELISSA RISTEFF JEFF SEACRIST
NewsGator Webtrends
SVP, Enterprise Engagement VP, Partner Solutions
mristeff@newsgator.com jeff.seacrist@webtrends.com
@jeffseacrist
@mristeff

3. Agenda
• The Rise of the Social Enterprise
• The Future of Work
• The Measurement Imperative
• Webtrends + NewsGator
• Q&A

4. The Rise of the
SOCIAL ENTERPRISE

5. Plagued with Bad Practices
• Document Ping Pong
• Communication Bottlenecks
• Information Hoarding
• Occupational Spamming

6. The Rise of the Social Enterprise
Lack of
Business
Social Context
Sites
Lack of
Participation The Social
Enterprise
Team
Portals
Sites
Lack of
Discoverability

7. Building on the Promise of the Intranet
» Leverage the wisdom of the crowd
» Unlock the expertise in your organization
» Improve response times to customer support or
sales issues
» Efficiently capture ideas
» Break down the walls between people, groups
and departments

8. 3 Critical Success Factors for
Enterprise Social

9. Building the Social Workplace

10. Engagement –
It’s not a straight line

11. Empathy and Pride –
Major Drivers of Performance

12. Adoption is a
throughput, whereas
engagement is a goal
Human
Awareness. Enrollment. Courage. Value. Productivity

13. Bringing
Worlds People
Together Engagement
Business
Alignment
Technology
Enablement
To Make
Social Real

14. The Future of
Work

15. The Needs of
Workers are
Changing

16. The Systems Need
to Change Too

17. NewsGator Makes Social Real

18. Access
When and Where you Need It

19. Bringing Activity Together

20. Human-Centric User Control

21. Build an Enterprise Social Graph

22. Link ideas to
innovation

23. THE MEASUREMENT
IMPERATIVE

24. Exciting New Concepts!
From today’s hip, young data scientists
“If you cannot measure it,
you cannot improve it.”
- Lord Kelvin
“Not everything important
can be measured, and not
everything that can be
measured is important”
- Einstein

25. A Step-By Step Process
25

26. Employee Maturity Curve
Collaborate
Contribute
Consume
Connect
Create

27. Webtrends + NewsGator

28. Growing Enterprise Collaboration
Usage, events, Participation, By individual,
actions, content consumption, department, geo
& people contribution office
Track adoption Understand both Connect usage
and usage over passive usage & engagement
time and active to business
collaboration value

29. Webtrends for SharePoint

30. Integrated Reporting in a SaaS Solution
NewsGator Insights
Communities & Spheres
Events
People
Geo & Departments
Profile Completion
SharePoint Insights
Pages & Content
Visits & Sessions
Web Parts
Breadcrumbs
Lists
Users
Onsite Search
Document Actions
Custom Insights

31. Build a Measurement Strategy
WORKSHOP OVERVIEW
Analytics Strategy – Develop a high-level measurement strategy for your SharePoint
SharePoint Intranet intranet to improve adoption, usage, usability and governance.
Document KPIs and success metrics.
Analytics Strategy – Gain an understanding of measurement options and approaches to
SharePoint Social adoption, contribution, consumption, and collaboration for social
Enterprise enterprise initiatives leveraging SharePoint.
Analytics Strategy – Develop a measurement strategy for your SharePoint for Internet
SharePoint for Internet Sites initiatives to improve campaign performance, usage and
Sites usability.
Analytics Strategy – Understand the differences in measurement techniques for web vs.
Mobile SharePoint mobile, and develop key metrics and measurement strategies for
your mobile SharePoint sites.

32. Top 5 Take-Aways
• A social enterprise can deliver significant
benefit to your organization
• It doesn’t just happen – it requires effort
• Business alignment, people engagement,
technology enablement
• You can’t improve it if you don’t measure it
• Webtrends can help!

33. Session You Must See
Today @ 2:50 :
Designing a Measurement
Framework for the Social Enterprise
Susan Etlinger, Altimeter Group

34. Rate
Session
&
Speakers/
Panelists

35. Thank You
Melissa Risteff Jeff Seacrist
SVP of Enterprise Engagement VP – Partner Solutions
NewsGator Webtrends
mristeff@newsgator.com Jeff.seacrist@webtrends.com
blogs.newsgator.com blogs.webtrends.com
@mristeff @jeffseacrist