This document discusses how mobile technology is extending social enterprise collaboration. It provides examples of how platforms like Jive, Salesforce Chatter, and Newsgator integrate mobile functionality to allow social collaboration anywhere. General Electric's mobile strategy is also examined. The importance of measuring mobile and social initiatives is emphasized, and expert David Uhler from Slalom Consulting stresses the need to get mobile measurement right and establish separate key performance indicators for mobile. Overall the document highlights how mobility is enabling social enterprise collaboration and the importance of metrics to optimize these programs.

1. Leveraging Mobile to Extend the Social
Enterprise
Mike Riccl David Uhler
VP Digital/Product Marketing, Webtrends National Director – Research, Slalom

2. Agenda
• Why is mobile so vital to the social
enterprise?
• Examples of how mobile is being utilized
– Jive Anywhere
– Salesforce Chatter
– Newsgator
– General Electric
• Measuring Mobile/Social effectively
• Expert Practitioner's POV –
David Uhler, Slalom Consulting

3. The Mobile & Social Convergence
REALITIES WE CAN’T IGNORE

6. Eccentex – Jan 2013

7. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

8. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

9. Sources: Gist, iPass, ITPro, Cisco, IDC, Comscore

10. Leveraging Mobile to Extend Social Collaboration
BEST OF BREED EXAMPLES

11. JIVE Anywhere
• Social collaboration
platform
• Allows access to content
& conversations
• Visit websites and then
access any related
content/conversations
that exist within your
social network
• Allows unhindered social
collaboration anytime,
anywhere.

12. Salesforce Chatter
• Social collaboration
tool
• View colleague
profiles
• File Sharing
• Feed aggregation
• Workflow approvals
• Community building
• Chatter for Sharepoint
• Messaging

13. Newsgator Mobile Sharepoint 2013
• Enhance enterprise collaboration
• View activity streams
• Interact with colleagues using
messaging
• Access Community discussions
• Initiate emails, phone calls or
updates to colleagues
• Upload videos, photos and links

14. GE’s Approach to Mobile
• Commercial engagement
• Connect employees
• Communicate our story

15. GE – A Scalable Model

16. GE Examples

17. GE - Mobile Extends Collaboration

18. 2012 Lessons Learned:
• Mobile is a Behavior – Not Just a Tactic.
• Capturing the boom in mobile adoption means
aligning campaign goals with natural user
interactions creating excitement and utility
around our brand
• Diversify Mobile Assets
• It doesn’t take millions, it takes innovation.
• Activating multiple mobile executions at once to
track performance and optimize
• Separate Mobile KPI’s
• Mobile KPIs should be complimentary to overall
campaign objectives but be measured based on
mobile’s position in the users life.
• Mobile isn’t fully replacing any one medium –
its accelerating connectivity and communication

19. Measuring the Social Enterprise
YOU CAN’T OPTIMIZE WHAT
YOU AREN’T MEASURING!

20. Why It’s Vital to Measure
• Understand better how teams work together
• Identify the content that your employees find valuable and
optimize around that
• Quantify how cross departmental collaboration processes
influence productivity
• Identify points of interactions between employees and
customers
• Link internal engagement and collaboration to real business
value
• Quantify social actions amongst employees
• Understand the real ROI of your social collaboration
programs

21. An Expert Practitioner's POV
David Uhler – Slalom Consulting
• Looking at the trends we shared earlier … are you
seeing a strong shift towards business using social to
enhance collaboration and if so, are your clients also
moving rapidly to integrate mobile into these
strategies?

22. An Expert Practitioner's POV
David Uhler – Slalom Consulting
• Do you see this trends towards Social/Mobile and
enterprise collaboration accelerating and if so, what
should most enterprises be doing today to get their act
together and get a handle around program ROI?

23. An Expert Practitioner's POV
David Uhler – Slalom Consulting
• In your opinion, how vital is measurement to social
collaboration and are most brands taking it as seriously
as they should?

24. An Expert Practitioner's POV
David Uhler – Slalom Consulting
• GE makes a point of stating that there's a need for
separate mobile KPIs and that they should be focused
on mobile's role in the users life. In your opinion, is
this right in and do you believe that enterprises are
placing enough focus on the importance of getting
mobile measurement right?

25. Top 5 Take-Aways
• Social enterprise collaboration a key trend
• Mobility playing a huge roll to enable
• Proper measurement is vital and the best
of breed players put it front and center
• Mobile KPIs should be separate and focus
should be placed on understanding
engagement and optimizing content
• Measurement = > ROI

26. Sessions You Must See
• Wed @10am: What to Measure in Social
– Susan Ettlinger – Altimeter
– John Lovett – Web Analytics Demystified
• Wed @10am: Driving Adoption for
Collaboration Initiatives
– Melissa Risteff, VP Newsgator
– Jeff Seacrist, VP Partner Solutions,
Webtrends

27. Thank You
Mike Ricci, VP – Digital/Product Marketing
Webtrends
Mike.Ricci@webtrends.com
blogs.webtrends.com
@MobileNTRactv