Edgewater Technology's Ori Fishler, Director of Web Solutions, explores the business case for taking the leap into social and the benefits companies are seeing internally and externally. Ori also highlights: • Business case studies from working implementations • ROI of social implementation • Social features available in SharePoint 2010 • How to bring social features to the forefront • Other tools and add-ons that can be used to create an effective “Facebook/Twitter” style experience • How to drive adoption for the social network • Governance required to control and ensure compliance

1. SharePoint Social: The business
case for collaboration
Presenter: Ori Fishler, Director Web Solutions

2. Agenda:
► The business case for the social enterprise
► SharePoint 2010 as the foundation for building
social tools
– Capabilities
– Extensions
• NewsGator Social Sites
– Best practices
► Case study
1/13/2012 2

3. The Critical Need for Sharing
► Remote / Virtual workforce and siloed information workers
► Hard to expand exposure to what is happening beyond a
small team

4. Evolution
► Collaboration Everyone
► Web 2.0
Colleagues
► Social Network
► Enterprise 2.0 Teams
► Social Technologies
► Networked Enterprise
Me
► Social Graph

5. The Business Case:
The rise of the Networked Enterprise: Web 2.0
finds its payday
McKinsey’s new survey research finds that
companies using the Web intensively gain
greater market share and higher margins
December 2010

6. Business Impact & Benefits
McKinsey & Company 12/2010

7. McKinsey & Company 12/2010

8. Social Technologies Adoption
McKinsey & Company 12/2010

9. 1/13/2012 9

10. Microsoft SharePoint 2010:
Social Collaboration Enabler

11. Don’t Invent, Borrow and Integrate!
‣ My Site, Colleagues, Groups,
Connection browsing, Skill
browsing
‣ Status updates, Activity feeds
‣ Tagging and tag clouds, Bookmark
sharing
‣ Content rating, Comments, Like
‣ Image and Video sharing
‣ Blogs & Wikis
‣ Presence and IM, Live meetings
‣ Discussion forums

12. Main Concepts
► Don’t force it. Maximum Privacy
► Granular control over what you share and what you see
► MySite as the center of networking activity
► A network of colleagues, No handshake required
► Search focused approach to finding people
► 5 Pillars:
– Filling a profile
– Building the network
– Sharing
– Viewing
– Finding

13. Building the Network

14. Managing Permissions
► Only Me
► My Manager
► My Team
► My Colleagues
► Everyone
Colleagues can be organized into Groups but you
can not assign

15. Sharing

16. What is Shared?
► My Status
► My Actions on Content
– Tag
– Notes
– Ratings
► My Interests
► My Memberships
► Blog Posts
► My Profile details
– Manager
– Birthday
– Changes to Profile

17. Like, Notes & Ratings
► Like is a tag
► Tagging or notes
generate an activity
► Notes can be added to
pages or documents
► You can subscribe to
tags
► Ratings enabled at a
library level

18. Viewing and Following Tags

19. My Site – News Feed
You will see
what other
people chose to
Share with you

20. Finding the right person
► Ask me about
► Skills
► Interests
► Projects
► Organization chart

21. Implementing a Social Network
with SharePoint 2010

22. Implementation Challenges:
► Requires users to take action
– Fill Profile
– Add Colleagues
► Tagging not intuitive
► Rating / commenting not always available
► Too focused in My Site, Users may not be aware
► Limited activity tracking
► Limited integration into Outlook
► Mental Challenges:
– Sense of being tracked and monitored

23. Implementing Social Networks
► Building a process to ensure people fill their
profile and add colleagues
– Small group training sessions
– Part of onboarding
► Executive buy in and participation
► Updating status – chore or fun?
► Use as channel for news, announcements etc. to
get people used to getting information this way
► Assign local champions

24. Extending SharePoint Capabilities with
NewsGator
1/13/2012 24

25. NewsGator Demo
1/13/2012 25

30. McKinsey Study Recommendations
► Integrate the use of Web 2.0 into employees’ day-to-day
work activities.
► Continue to drive adoption and usage. Benefits appear to
be limited without a base level of adoption and usage.
► Break down the barriers to organizational change. Fully
networked organizations appear to have more fluid
information flows, deploy talent more flexibly to deal with
problems, and allow employees lower in the corporate
hierarchy to make decisions.
► Apply Web 2.0 technologies to interactions with
customers, business partners, and employees. External
interactions are correlated with self-reported market
share gains.

31. Helping the process along
► Set up recommendations for colleagues
– based on email analysis
– Based on SharePoint activity
► Enhanced – Centralized activity stream
► Outlook Integration

32. Outlook 2010 Social Network
Connector
Hidden treasure: A way to see news
stream within outlook.

33. Case Study: MOOG
► Business Need: connect individuals and teams in
different locations and countries to enhance
collaboration and productivity
► Maintain loose structure but strict security
► Solution: SharePoint + NewsGator
► 3 site types: Team, Project, Community
► Rollout through
1/13/2012 33

34. 1/13/2012 34

35. Questions?
35