This document discusses a new real-time analytics solution called Webtrends Streams. It provides three key benefits: (1) It offers visitor-level details and insights about customer behaviors as they happen on a website. (2) It delivers this intelligence in real-time through a push API to fuel action systems and improve customer engagement. (3) It shifts analytics from rear-view reporting to powering in-the-moment actions and optimizations. The document outlines how Webtrends Streams works and its potential to transform digital marketing, optimization, and business processes by supplying rich customer insights in real-time.

2. “
can
count
on
otne
hand
evolu*onarymes
I
have
seen
a
I
solu0on
that’s
ruly
r
the
number
of
0
,
truly
disrup0ve.
This
is
one
of
those
*mes.
”
Eric
Peterson,
Founder
-­‐
Web
Analy0cs
Demys0fied

3. A PARADIGM SHIFT Digital Intelligence
§ From reporting on
historical events to real- Machine-to-
time intelligence machine
§ From data aggregation
and sampling to visitor- Marketing &
Consumer
Business
level details Management
§ From reading reports to
fueling action systems
§ From rear-view analysis
Web/Business
to in-the-moment action Analysts
Historical Real-time Streaming
Reporting & Insights of
Analysis & Data visitor
Viz behaviors
as- it-
happens

4. VISION
Improve customer engagement and Customer Centric
conversions by supplying rich digital
intelligence that is:
Customer Centric
§ Visitor-level intelligence about in-
session activities and past
behaviors, enriched with external
information Actionable
Right Time
§ Deliver intelligence within seconds
to improve offers and content while
they are STILL on your site
Actionable
§ Fuel action systems through
machine-to-machine delivery of
visitor intelligence using push API
Right Time

5. A NEW ERA FOR DIGITAL MARKETING
Historical Real-Time
Analytics Analytics
Customer Centric
Visitor–level detail
+
Real-Time
As-it-happens
+
Actionable
Machine-to-machine
+
Dashboards, Campaigns, High level Trending, Visitor Engagement, Ad
Multi-touch attribution, Campaigns, Summary- Targeting, Social Interaction,
Use Cases Data mining. All in the past Level Analysis hours to Trends, Referrals, Open API’s
hours to days old. minutes old. to drive as it happens action.

6. JUST THE BEGINNING
4
3 Fueling Marketing
Targeting & & Business
Optimization Processes
2 Solutions Extending Streams into
Session & Precision targeting and business processes
Aggregate remarketing solutions within your organization
Streams
Streaming & replay
1 of full visitor sessions
Webtrends
Streams Events
Enriched event data as-it-
happens pushed through
streaming API

7. 1. WEBTRENDS STREAMS EVENTS
Identify and visualize key
online business events as they
occur and trigger marketing
systems to take action.
The result is a new way
to look at your business
and drive marketing
actions around key
business events.

8. 2. WEBTRENDS STREAMS SESSIONS
Complete visitor sessions and
actions that led to the
business event will provide a
deeper understanding of a
customer behaviors online.
The result is improved
offer relevance and
higher precision product
recommendations

9. 3. TARGETING & OPTIMIZATION
SOLUTIONS
Packaged solutions for in-the-
moment online testing, targeting
and remarketing:
§ Webtrends Optimize combined
with Streams will enable high
precision content targeting
based upon rich in-session and
historical visitor intelligence
§ Packaged solutions with major
email marketing vendors will
dramatically reduce
remarketing time delays
The result is improved
content targeting, higher
conversion rates and
optimized ROI.

10. 4. FUELING MARKETING &
BUSINESS PROCESSES
Seamlessly stream as-it-
happens customer intelligence
into all marketing & business
applications to optimize your
customer relationships:
§ Site Hygiene and Monitoring
§ Fraud Detection
§ CRM & Call Center Integration
§ Marketing Automation
§ Product recommendations &
promotions
§ Display advertising
§ Ad serving demand side
platforms

11. RE-IMAGINE DIGITAL MARKETING
“
Webtrends
lSife
in
a
whay
nhot
previously
our
data
to
treams
as
elped
us
bring
possible.
Through
engaging
visualiza0ons
our
staff
are
now
able
to
appreciate
the
global
scale
of
our
business
in
real
0me
and
we’re
excited
about
the
customer
facing
opportuni0es
this
unlocks.
”
David
N
Williams
Head
of
Customer
Intelligence
|
ASOS

12. Streams at Engage
Tuesday
4:30 PM Real-Time Analytics and Biz Transformation Panel
Wednesday
10:10 Implementing Webtrends Streams
Streams Kiosk – ALL DAY – Tuesday through Wednesday
Technical teams to answer customer questions

13. Top 5 Take-Aways
• Re-Imagine Digital Marketing
• Individual Visitor Information, Behavior
and Events - As it Happens
• Push API to Fuel Key Action Systems
• Drive Engagement and Relevance
• Respond in Social Time

14. Rate Session,
Speakers &
Panelists