Marketers must understand that their customers live a life filled with data generation, primarily online, and expect seamless digital experiences. By effectively utilizing data to anticipate customer needs, marketers can enhance the customer journey and meet expectations. Ultimately, the goal is to be present and provide value in customers' daily interactions with the brand.

2. EVERY MARKETER LEADS A
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3. In our work life, we manage,
read and interpret data.
MARKETER YOU
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4. In our personal life, we create data,
just by going about our day.
CUSTOMER YOU
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5. IT’S ABOUT TIME
YOU LET YOUR
TWO WORLDS
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6. AT WORK, YOU LIVE IN A
MARKETING REALITY.
Your business objective:
Acquiring and retaining
more customers.
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7. YOU MAP CUSTOMER JOURNEYS.
You try to decode customer actions.
You just want to understand what
customers want.
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8. YOUR CUSTOMERS PROBABLY
GO TO WORK EVERY DAY, TOO.
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9. BUT THEY ALSO DO OTHER THINGS.
They text on
their phone
They talk on
social media
They share
memories online
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10. BUT WAIT!
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11. DON’T
YOU
DO THAT EVERY DAY?
DON’T WE ALL?
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12. YOU’RE A CUSTOMER, TOO.
So THINK about all the
things you DON’T do
as a customer.
You live your life online, in social, on mobile.
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13. YOU DON’T THINK:
“What will my customer journey be today?”
“I wonder if I’ll have a
fragmented customer
experience today.”
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14. Because most of us
don’t overthink it.
We just go on social, mobile,
or the web and do our thing.
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15. The online experiences that really
stand out for you are the BAD ones.
When things don’t go smoothly —
that’s what gets your attention.
LET’S FACE IT
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16. GREAT EXPERIENCES MIGHT GO UNNOTICED.
THAT’S WHAT MAKES THEM GREAT.
To create them, all you have to do is
JUST BE THERE when the customer
needs or wants you.
Great experiences are what
customers expect in digital.
And sometimes even when
they don’t know they do.
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18. DATA CAN HELP YOU BE THERE.
When you use the right solutions to manage and analyze
your data, you can meet all of the benchmarks that say:
this is a great online customer experience.
TIMELINESS MEANING USEFULNESS
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19. It’s the formula that keeps all of your digital
experiences smooth, easy and satisfying.
TIMELINESS
MEANING
USEFULNESS
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20. And while you’re searching for flights,
a 25% off hotel deal pops up, too.
LIKE WHEN YOU’RE BOOKING A TRIP
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21. And you get an email reminding you about items in
your cart—and hurry, because the sale ends tomorrow.
OR SHOPPING ONLINE
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22. And more interesting stories are recommended
to you, because it’s like this site just GETS YOU.
OR JUST READING THE NEWS
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23. THE DATA THAT MAKES YOUR
ONLINE EXPERIENCES GREAT
CAN GUIDE YOUR MARKETING
INITIATIVES, TOO.
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24. DATA BRINGS THE CUSTOMER“YOU” AND
THE MARKETER “YOU”...
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26. Give them the experience they expect, and they’ll be glad
to see your brand is part of their day-to-day lives.
THEN YOU CAN SEE THAT
THE GOAL IS SIMPLE:
JUST BE THERE FOR YOUR CUSTOMERS.
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