The document discusses methods for collecting multi-channel data across different domains and platforms. It describes how cross-domain tracking works using shared cookies to pass visitor IDs between sites. It also covers using iframes to collect data across domains by adding tracking code or using postMessages. Additionally, it discusses collecting event-based data using selectors and JavaScript events, and capturing video playback events with HTML5 event listeners.
Webinar: Architecting Secure and Compliant Applications with MongoDBMongoDB
High-profile security breaches have become embarrassingly common, but ultimately avoidable. Now more than ever, database security is a critical component of any production application. In this talk you'll learn to secure your deployment in accordance with best practices and compliance regulations. We'll explore the MongoDB Enterprise features which ensure HIPAA and PCI compliance, and protect you against attack, data exposure and a damaged reputation.
Putting the Go in MongoDB: How We Rebuilt The MongoDB Tools in GoMongoDB
With the release of MongoDB 3.0, the tools (mongodump, mongoimport, mongotop, etc) have been completely re-designed and re-written in Go to improve maintainability and performance. In this section, we'll give an architectural overview of the tools, describe how we used Go's native capacities to improve their parallelism, and also take a deep technical dive into their internals. We'll discuss performance, usability and integration improvements and share advanced techniques for power users. With a better understanding of how the tools work, you should feel comfortable effectively using and contributing to the tools.
Webinar: Architecting Secure and Compliant Applications with MongoDBMongoDB
High-profile security breaches have become embarrassingly common, but ultimately avoidable. Now more than ever, database security is a critical component of any production application. In this talk you'll learn to secure your deployment in accordance with best practices and compliance regulations. We'll explore the MongoDB Enterprise features which ensure HIPAA and PCI compliance, and protect you against attack, data exposure and a damaged reputation.
Putting the Go in MongoDB: How We Rebuilt The MongoDB Tools in GoMongoDB
With the release of MongoDB 3.0, the tools (mongodump, mongoimport, mongotop, etc) have been completely re-designed and re-written in Go to improve maintainability and performance. In this section, we'll give an architectural overview of the tools, describe how we used Go's native capacities to improve their parallelism, and also take a deep technical dive into their internals. We'll discuss performance, usability and integration improvements and share advanced techniques for power users. With a better understanding of how the tools work, you should feel comfortable effectively using and contributing to the tools.
Mobile App Performance: Getting the Most from APIs (MBL203) | AWS re:Invent ...Amazon Web Services
(Presented by New Relic) Too often, developers think of a mobile app as simply code running on the device. A mobile app is much more than that. Every web API used by an app becomes as much a part of the app as the code running on the device. But while mobile developers have control over their code, they don't always have control over the APIs they use. Web APIs and their infrastructure impact app performance and ultimately the user experience.
This presentation covers some of the essential aspects of app performance management when web APIs are present, including:
-HTTP headers are your friend--stop ignoring all they have to tell you
-Control your network connections on the device—don't just leave things to the OS
-Configure all your caches and use them
-Whatever you do, measure early and often
The session includes a customer story from the CTO of Mirego, and demos of New Relic mobile app performance monitoring, where you see how to drill down into specific requests to see performance by response time, throughput, and data transfer size.
To Hire, or to train, that is the question (Percona Live 2014)Geoffrey Anderson
"We're hiring!"
How many times have you heard this phrase at a conference? Every database-driven company is hiring and that makes for pretty stiff competition when trying to get a new DBA. Instead of searching for the perfect database administrator from a conference or Linkedin, why not look internally at your organization for system administrators or engineers who may be an equally good fit given the right training.
In this talk, I'll explain how the DBAs at Box developed a knowledge-sharing culture around databases and disseminated important learnings to other members of the company. I'll also cover the mentorship process we established to train other members of our Operations team to become rock star DBAs and manage our MySQL and HBase infrastructure at Box.
Historically, sharing a Linux server entailed all kinds of untenable compromises. In addition to the security concerns, there was simply no good way to keep one application from hogging resources and messing with the others. The classic “noisy neighbor” problem made shared systems the bargain-basement slums of the Internet, suitable only for small or throwaway projects.
Serious use-cases traditionally demanded dedicated systems. Over the past decade virtualization (in conjunction with Moore’s law) has democratized the availability of what amount to dedicated systems, and the result is hundreds of thousands of websites and applications deployed into VPS or cloud instances. It’s a step in the right direction, but still has glaring flaws.
Most of these websites are just piles of code sitting on a server somewhere. How did that code got there? How can it can be scaled? Secured? Maintained? It’s anybody’s guess. There simply isn’t enough SysAdmin talent in the world to meet the demands of managing all these apps with anything close to best practices without a better model.
Containers are a whole new ballgame. Unlike VMs, you skip the overhead of running an entire OS for every application environment. There’s also no need to provision a whole new machine to have a place to deploy, meaning you can spin up or scale your application with orders of magnitude more speed and accuracy.
Architecting Secure and Compliant Applications with MongoDB MongoDB
High profile security breaches have become embarrassingly common, but ultimately avoidable. Now more than ever, database security is a critical component of any production application. In this talk we'll learn to secure your deployment in accordance with best practices and compliance regulations. We'll explore the MongoDB Enterprise features which ensure HIPAA and PCI compliance, and protect you against attack, data exposure and a damaged reputation.
Relevance trilogy may dream be with you! (dec17)Woonsan Ko
Introducing new BloomReach Experience Plugins which changes the game of DREAM (Digital Relevance Experience & Agility Management), to increase productivity and business agility.
Performance is fundamentally, a UX concern. Sites that are slow to render or janky to interact with are a bad user experience. We strive to write performant code for our users, but users don’t directly interact with our code - it all happens through the medium of the browser. The browser is the middleman between us and our users; therefore to make our users happy, we first have to make the browser happy. But how exactly do we do that?
In this talk, we’ll learn how browsers work under the hood: how they request, construct, and render a website. At each step along the way, we’ll cover what we can do as developers to make the browser’s job easier, and why those best practices work. You’ll leave with a solid understanding of how to write code that works with the browser, not against it, and ultimately improves your users’ experience.
Rapid API development examples for Impress Application Server / Node.js (jsfw...Timur Shemsedinov
Application code and the server configuration examples with file-system access, RAM state, database access and parallel asynchronous processing of different resource types by stateful and stateless API requests.
Hidden gems in Apache Jackrabbit and BloomReach ForgeWoonsan Ko
Sure, you've been using Apache Jackrabbit as the "open core" of your CMS platform for a long time, but I'll bet you don't know all its secrets. In this talk you'll learn some of the hidden, overlooked features of Apache Jackrabbit and BloomReach Forge projects, and ways that you can reduce your effort in managing your CMS / Apache Jackrabbit platform by leveraging some of these features. More specifically, this session will introduce some useful feature to externalize Apache Jackrabbit DataStore and the FileSystem of VersionManager to either AWS S3 buckets or VFS -- with SFTP or WebDAV backends -- and highlights of new BloomReach Forge projects.
Big Data is going to explore - from 5 exabyte in 2010-11 to 50 Zettabyte in 2020. What will be things that will enable this? What will be data sources that will contribute to this? What problems we need to solve to enable this?
Mobile App Performance: Getting the Most from APIs (MBL203) | AWS re:Invent ...Amazon Web Services
(Presented by New Relic) Too often, developers think of a mobile app as simply code running on the device. A mobile app is much more than that. Every web API used by an app becomes as much a part of the app as the code running on the device. But while mobile developers have control over their code, they don't always have control over the APIs they use. Web APIs and their infrastructure impact app performance and ultimately the user experience.
This presentation covers some of the essential aspects of app performance management when web APIs are present, including:
-HTTP headers are your friend--stop ignoring all they have to tell you
-Control your network connections on the device—don't just leave things to the OS
-Configure all your caches and use them
-Whatever you do, measure early and often
The session includes a customer story from the CTO of Mirego, and demos of New Relic mobile app performance monitoring, where you see how to drill down into specific requests to see performance by response time, throughput, and data transfer size.
To Hire, or to train, that is the question (Percona Live 2014)Geoffrey Anderson
"We're hiring!"
How many times have you heard this phrase at a conference? Every database-driven company is hiring and that makes for pretty stiff competition when trying to get a new DBA. Instead of searching for the perfect database administrator from a conference or Linkedin, why not look internally at your organization for system administrators or engineers who may be an equally good fit given the right training.
In this talk, I'll explain how the DBAs at Box developed a knowledge-sharing culture around databases and disseminated important learnings to other members of the company. I'll also cover the mentorship process we established to train other members of our Operations team to become rock star DBAs and manage our MySQL and HBase infrastructure at Box.
Historically, sharing a Linux server entailed all kinds of untenable compromises. In addition to the security concerns, there was simply no good way to keep one application from hogging resources and messing with the others. The classic “noisy neighbor” problem made shared systems the bargain-basement slums of the Internet, suitable only for small or throwaway projects.
Serious use-cases traditionally demanded dedicated systems. Over the past decade virtualization (in conjunction with Moore’s law) has democratized the availability of what amount to dedicated systems, and the result is hundreds of thousands of websites and applications deployed into VPS or cloud instances. It’s a step in the right direction, but still has glaring flaws.
Most of these websites are just piles of code sitting on a server somewhere. How did that code got there? How can it can be scaled? Secured? Maintained? It’s anybody’s guess. There simply isn’t enough SysAdmin talent in the world to meet the demands of managing all these apps with anything close to best practices without a better model.
Containers are a whole new ballgame. Unlike VMs, you skip the overhead of running an entire OS for every application environment. There’s also no need to provision a whole new machine to have a place to deploy, meaning you can spin up or scale your application with orders of magnitude more speed and accuracy.
Architecting Secure and Compliant Applications with MongoDB MongoDB
High profile security breaches have become embarrassingly common, but ultimately avoidable. Now more than ever, database security is a critical component of any production application. In this talk we'll learn to secure your deployment in accordance with best practices and compliance regulations. We'll explore the MongoDB Enterprise features which ensure HIPAA and PCI compliance, and protect you against attack, data exposure and a damaged reputation.
Relevance trilogy may dream be with you! (dec17)Woonsan Ko
Introducing new BloomReach Experience Plugins which changes the game of DREAM (Digital Relevance Experience & Agility Management), to increase productivity and business agility.
Performance is fundamentally, a UX concern. Sites that are slow to render or janky to interact with are a bad user experience. We strive to write performant code for our users, but users don’t directly interact with our code - it all happens through the medium of the browser. The browser is the middleman between us and our users; therefore to make our users happy, we first have to make the browser happy. But how exactly do we do that?
In this talk, we’ll learn how browsers work under the hood: how they request, construct, and render a website. At each step along the way, we’ll cover what we can do as developers to make the browser’s job easier, and why those best practices work. You’ll leave with a solid understanding of how to write code that works with the browser, not against it, and ultimately improves your users’ experience.
Rapid API development examples for Impress Application Server / Node.js (jsfw...Timur Shemsedinov
Application code and the server configuration examples with file-system access, RAM state, database access and parallel asynchronous processing of different resource types by stateful and stateless API requests.
Hidden gems in Apache Jackrabbit and BloomReach ForgeWoonsan Ko
Sure, you've been using Apache Jackrabbit as the "open core" of your CMS platform for a long time, but I'll bet you don't know all its secrets. In this talk you'll learn some of the hidden, overlooked features of Apache Jackrabbit and BloomReach Forge projects, and ways that you can reduce your effort in managing your CMS / Apache Jackrabbit platform by leveraging some of these features. More specifically, this session will introduce some useful feature to externalize Apache Jackrabbit DataStore and the FileSystem of VersionManager to either AWS S3 buckets or VFS -- with SFTP or WebDAV backends -- and highlights of new BloomReach Forge projects.
Big Data is going to explore - from 5 exabyte in 2010-11 to 50 Zettabyte in 2020. What will be things that will enable this? What will be data sources that will contribute to this? What problems we need to solve to enable this?
Emakina Academy 5 - Know your audience - WebtrendsEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
During this fifth Academy, our WebTrends experts will explain how web analytics can significantly improve your website ROI and better profile your target group. I
Implementing and Visualizing Clickstream data with MongoDBMongoDB
Having recently implemented a new framework for the real-time collection, aggregation and visualization of web and mobile generated Clickstream traffic (realizing daily click-stream volumes of 1M+ events), this walkthrough is about the motivations, throughout-process and key decisions made, as well as an in depth look at the implementation of how to buildout a data-collection, analytics and visualization framework using MongoDB. Technologies covered in this presentation (as well as MongoDB) are Java, Spring, Django and Pymongo.
Introduction to WSO2 Data Analytics PlatformSrinath Perera
WSO2 have had several analytics products: WSO2 BAM and WSO2 CEP for some time (or Big Data products if you prefer the term). We are added WSO2 Machine Learner, a product to create, evaluate, and deploy predictive models and renamed WSO2 BAM to WSO2 DAS ( Data Analytics Server).
The platform let you publish ( collect data) once and process them through batch ( Spark) , realtime ( CEP), search the data ( Lucene) and build machine learning models.
This post describes how all those fit within to a single story.
For more information, see https://iwringer.wordpress.com/2015/03/18/introducing-wso2-analytics-platform-note-for-architects/
Presented at the Yahoo! Web Development Summit in December 2007. Comet is the new name for the old trick of streaming events down to the browser from the server. This talk introduces Comet and shows how, despite the terrifying browser tricks needed, it's actually now very simple to build against.
HTML for the Mobile Web, Firefox OS - All Things Open - 2014-10-22Frédéric Harper
Firefox OS is a new operating system for mobile phones to bring web connectivity to those who can not get top-of-the-line smartphones. By harvesting the principles of what made the web great and giving developers access to the hardware directly through web standards it will be the step we need to make a real open and affordable mobile web a reality. In this talk, Frédéric Harper from Mozilla will show how Firefox OS works, how to build apps for it and how end users will benefit from this open alternative to other platforms.
The Infinity Data Connector finally gives you the power to quickly and accurately fill your data warehouses with complete and actionable profiles of your customers.
Revealed! The Two Lives of Every MarketerWebtrends
Did you know every marketer leads a double life? There's the Marketer You and the Customer You, and it's time to let your worlds collide. Learn how data can create exceptional digital experiences your two sides will love.
Fantasy Football: Players Don't Win Games, Data Does (Or Does It?)Webtrends
A new analytics industry has given fans more access to more data. In the stadium, on the streets, across mobile and social channels, and on your website, fantasy football brings fans closer to the game they love. What does that mean? With data you can carve out a piece of the billion dollar pie by building loyal fans and a strong brand.
Data did that for football, and it can do that for you.
Email Remarketing: Stop, Look and Listen Before You Cross-Sell or UpsellWebtrends
Improve online sales and create advocates for your brand through cross-sell and upsell email remarketing. Just follow these rules to send the best message at the best time to every customer.
All the Data You Need for the Perfect Summer VacationWebtrends
Webtrends Summer Finale Fun Planner
There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.
Customers Abandoning Their Shopping Carts? Don't Get Mad. Get Remarketing!Webtrends
Fact: Abandoned shopping carts account for $18 billion in missed revenue opportunities a year.*
Fact: Every cart abandonment email sent delivers over $6 in revenue.**
Embrace a new perspective on consumers who abandon your shopping cart, and use your insight to target them with an email remarketing campaign. Learn how email remarketing can bring consumers back, and turn them into high-value customers.
Our slideshare tells you how to do it, plus explains:
Why email remarketing is an effective way to bring abandoners back to your site
What makes cart abandoners a valuable group to target
How Webtrends technology enhances your email remarketing
* Forrester Research
** SalesCycle, 2013
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
7. How cross domain tracking works
• The sites create a shared cookie
• Webtrends analysis engine glues the data
together
8. Cookies
SiteA.com SiteB.com
Cookie store for siteA.com
on your computer Cookie store for siteB.com
on your computer
SiteB.com CANNOT read the data from the cookies set in
SiteA.com and vice-versa, Thus SiteB.com does not know if you
ever visited SiteA.com or what you did there
9. Cookies
SiteA.com SiteB.com
Webtrends.com Webtrends.com
Cookie store for siteA.com
on your computer Cookie store for siteB.com
on your computer
If SiteA.com and SiteB.com load Webtrends, a third-party cookie
(Webtrends) can be generated that allows data to be passed
(visitor id) between the sites. This allows cross-domain reporting.
10. Cookies
SiteA.com
Webtrends.com
Cookie store for siteA.com on Both can read the
your computer AND same 3rd party
webtrends.com
cookie set at
webtrends.com
SiteB.com
Webtrends.com
Webtrends cross-
domain report
Cookie store for siteB.com on
your computer AND
webtrends.com
11. Cross-domain limitations
• If third-party cookies are disabled or
blocked, cross-domain reporting will not
function.
13. Data Collection from iFrames
• iFrame Tracking
– Requires adding some code to the iFrame
• Method 1: Add full Webtrends code to iFrame
• Method 2: Add postMessage to iFrame
14. Method 1:
Add full Webtrends code to iFrame
• Requires code be added to the iFrame
• Larger foot print
• Acts as second page load when iFrame loads
• Needs to utilize 3rd party cookie for x-domain
15. Method 2:
Add postMessage to iFrame
• Requires code to be added to the iFrame
• Very small foot print
• Sends tracking message to parent window
so all tracking comes from the home domain
16. Data Collection from iFrames
SiteA.com
SiteB.com
<iframe id="myiframe" src="http://www.sweetspottaxidermy.com/testiframe.html" width="420" height="380"></iframe>
• Cross-domain iFrame pulls content from
one domain into another
17. Data Collection from iFrames
• If the third party can add some code to the
iFrame we can still track the visitor
behaviors.
• HTML5 provide us a mechanism for the
iframe to communicate with the parent
window with an event listener
18. Site B sends the tracking message to Site A
SiteA.com
<input type="Button" value="Test" name="Test"
SiteB.com onClick="dcsMultiTrack('DCS.dcssip',window.location.hostname,
'DCS.dcsuri',window.location.pathname,
'WT.ti',document.title,
'WT.event','Test Button',
'WT.dl','99')">
<script>
dcsMultiTrack = function() {
var m = Array();
// stringify the arguments
for (obj in arguments) m.push(arguments[obj]);
// send to the listner in the parent window
window.parent.postMessage([m], "*");
}
</script>
<script>
window.addEventListener("message", function(e) { Webtrends.multiTrack({argsa: e.data.split(",")}) } ,false);
</script>
21. Event Data Collection
• Its becoming ever more popular to collect
not only page load data, but event based
data to understand how visitor are
interacting with objects on pages
23. Event Data Collection
• Collecting event based data is easy with Webtrends!
– Track when a visitor clicks a checkbox in a filter object
jQuery Selector Webtrends Selector
jQuery('.filterOption').live('click', function (evt) { dcs.addSelector(‘.filterOption'’,
transform: function (dcsObject, o) {
var e = evt.target || evt.srcElement;
var e = o[‘element’];
Webtrends.multiTrack({
element: this, o.argsa.push ("DCS.dcssip", window.location.hostname,
argsa: ["DCS.dcssip", window.location.hostname, "DCS.dcsuri", window.location.pathname,
"DCS.dcsuri", window.location.pathname, "WT.ti", document.title,
"WT.ti", document.title, "WT.dl", "31",
"WT.dl", "31", "WT.e_nam", jQuery(e).text(),
"WT.e_nam", jQuery(e).text(), "WT.e_typ", 'filter',
"WT.e_typ", 'filter', "WT.e_state", ", e.checked?’true’:’false’);
"WT.e_state", e.checked?’true’:’false’] }
}) });
});
• Using this technique you can track almost any page event on any
object. (hoverovers, focus, clicks, tap, swipe, …)
24. Keys For Event Data Collection
• Set the page determination level!
– WT.dl defines if the hit is counted as a page
view or an event.
• 0 = page view
• Non-zero = event
– If you forget to set the dl value, your page
view will be inflated
26. Geek alert
!
There are 10 kinds of people,
those that will understand this
section and those that won’t
27. HTML5 Event Listeners To The Rescue
e.addEventListener('play', function () {h5v_tracking('play', e, states)})
Key HTML5 Video events
• Play
• Pause
• Error
• Timeupdate
• Seeking
• Seeked
• Ended
28. Bind to all the events
e.addEventListener('play', function () {multitrack(…)});
e.addEventListener('pause', function () {multitrack(…)});
e.addEventListener('ended', function () {multitrack(…)});
e.addEventListener('error', function () {multitrack(…)});
e.addEventListener('timeupdate', function () {multitrack(…)});
e.addEventListener('seeking', function () {multitrack(…)});
e.addEventListener('seeked‘, function () {multitrack(…)});
29. Not All Players Behave Are The Same
Ac(on:
Pause
Event:
Null
State:
SEEK
State:
PAUSE
Ac(on:
Seek
Event:
Seek
State:
SEEK
Ac(on:
Pause
Ac(on:
Play State:
SEEK
Event:
Pause Event:
Resume
Ac(on:
Ready
Ac(on:
Seek Event:
Null Ac(on:
Seek
Event:
Seek
Event:
Seek
Ac(on:
END
Ac(on:
Play Ac(on:
Stop
Event:
Null
Event:
Play Event:
Stop
State:
READY State:
PLAY State:
END
Ac(on:
Complete Ac(on:
Play
Event:
Complete Event:
Play
Ac(on:
Play Ac(on:
Seek
Event:
Null Event:
Seek
State:
SEEK
Ac(on:
Progress
Event:
Beacon
or
Event:
Quar(le
or
Event:
Null
33. No Clear Standards - Yet
[…]
standard metrics
have yet to be
established. One-
third said their clients
considered unique viewers
to be the best way to
measure audience. Another
one-quarter said it was
target impressions.
[…]
Source: http://www.emarketer.com/Articles/Print.aspx?R=1009195
34. Action Script (flash)
• Requires developers
integrate code into the
flash objects
• Use JavaScript
• Use Webtrends data
insertion API
• Use Hybrid model
36. Data Collection with Data Insertion
• Data collection with mobile apps is done
the same way as with Flash
• Collect data from almost ANYTHING using
the data collection API
37. Collect Data From Almost Anything
• This Power Point
presetation is being
tracked with a simple
macro and the data
insertion API
39. Top Take-Aways
• Cross-domain tracking requires 3rvd party
cookies
• iFrame tracking appears complicated, but its not
• Event level tracking is becoming more popular,
and it easy to implement
• Use the DC API for site assets that don’t support
JavaScript
• Video tracking is rapidly expanding
40. How Can We Help?
• Contract Webtrends Consulting Services
to assist with your data collection needs!