The document discusses methods for collecting multi-channel data across different domains and platforms. It describes how cross-domain tracking works using shared cookies to pass visitor IDs between sites. It also covers using iframes to collect data across domains by adding tracking code or using postMessages. Additionally, it discusses collecting event-based data using selectors and JavaScript events, and capturing video playback events with HTML5 event listeners.

1. Multi-Channel Data Collection
John Clark
Principal Consultant,
Webtrends

2. Agenda
• Multi-Channel Data Collection
• X-Domain sites
• X-Domain – iFrame
• Event Data Collection
• Video Data Collection

3. Multi-Channel Data Collection
COLLECTING DATA FROM
MULTIPLE CHANNELS

4. There’s No Magic Bullet Data
Collection

5. But There Are Creative Solutions

6. Multi-Channel Data Collection
CROSS-DOMAIN DATA COLLECTION

7. How cross domain tracking works
• The sites create a shared cookie
• Webtrends analysis engine glues the data
together

8. Cookies
SiteA.com SiteB.com
Cookie store for siteA.com
on your computer Cookie store for siteB.com
on your computer
SiteB.com CANNOT read the data from the cookies set in
SiteA.com and vice-versa, Thus SiteB.com does not know if you
ever visited SiteA.com or what you did there

9. Cookies
SiteA.com SiteB.com
Webtrends.com Webtrends.com
Cookie store for siteA.com
on your computer Cookie store for siteB.com
on your computer
If SiteA.com and SiteB.com load Webtrends, a third-party cookie
(Webtrends) can be generated that allows data to be passed
(visitor id) between the sites. This allows cross-domain reporting.

10. Cookies
SiteA.com
Webtrends.com
Cookie store for siteA.com on Both can read the
your computer AND same 3rd party
webtrends.com
cookie set at
webtrends.com
SiteB.com
Webtrends.com
Webtrends cross-
domain report
Cookie store for siteB.com on
your computer AND
webtrends.com

11. Cross-domain limitations
• If third-party cookies are disabled or
blocked, cross-domain reporting will not
function.

12. Multi-Channel Data Collection
X-CROSS-DOMAIN IFRAME DATA
COLLECTION

13. Data Collection from iFrames
• iFrame Tracking
– Requires adding some code to the iFrame
• Method 1: Add full Webtrends code to iFrame
• Method 2: Add postMessage to iFrame

14. Method 1:
Add full Webtrends code to iFrame
• Requires code be added to the iFrame
• Larger foot print
• Acts as second page load when iFrame loads
• Needs to utilize 3rd party cookie for x-domain

15. Method 2:
Add postMessage to iFrame
• Requires code to be added to the iFrame
• Very small foot print
• Sends tracking message to parent window
so all tracking comes from the home domain

16. Data Collection from iFrames
SiteA.com
SiteB.com
<iframe id="myiframe" src="http://www.sweetspottaxidermy.com/testiframe.html" width="420" height="380"></iframe>
• Cross-domain iFrame pulls content from
one domain into another

17. Data Collection from iFrames
• If the third party can add some code to the
iFrame we can still track the visitor
behaviors.
• HTML5 provide us a mechanism for the
iframe to communicate with the parent
window with an event listener

18. Site B sends the tracking message to Site A
SiteA.com
<input type="Button" value="Test" name="Test"
SiteB.com onClick="dcsMultiTrack('DCS.dcssip',window.location.hostname,
'DCS.dcsuri',window.location.pathname,
'WT.ti',document.title,
'WT.event','Test Button',
'WT.dl','99')">
<script>
dcsMultiTrack = function() {
var m = Array();
// stringify the arguments
for (obj in arguments) m.push(arguments[obj]);
// send to the listner in the parent window
window.parent.postMessage([m], "*");
}
</script>
<script>
window.addEventListener("message", function(e) { Webtrends.multiTrack({argsa: e.data.split(",")}) } ,false);
</script>

19. Cross-Domain iFrame Demo
Code in IFrame
Code in parent window

20. Multi-Channel Data Collection
EVENT COLLECTION

21. Event Data Collection
• Its becoming ever more popular to collect
not only page load data, but event based
data to understand how visitor are
interacting with objects on pages

22. Selectors
• Markup
<input type="checkbox" class=“filterOption”> Option 1</input>
<input type="checkbox" class=“filterOption”> Option 2</input>
<input type="checkbox" class=“filterOption”> Option 3</input>

23. Event Data Collection
• Collecting event based data is easy with Webtrends!
– Track when a visitor clicks a checkbox in a filter object
jQuery Selector Webtrends Selector
jQuery('.filterOption').live('click', function (evt) { dcs.addSelector(‘.filterOption'’,
transform: function (dcsObject, o) {
var e = evt.target || evt.srcElement;
var e = o[‘element’];
Webtrends.multiTrack({
element: this, o.argsa.push ("DCS.dcssip", window.location.hostname,
argsa: ["DCS.dcssip", window.location.hostname, "DCS.dcsuri", window.location.pathname,
"DCS.dcsuri", window.location.pathname, "WT.ti", document.title,
"WT.ti", document.title, "WT.dl", "31",
"WT.dl", "31", "WT.e_nam", jQuery(e).text(),
"WT.e_nam", jQuery(e).text(), "WT.e_typ", 'filter',
"WT.e_typ", 'filter', "WT.e_state", ", e.checked?’true’:’false’);
"WT.e_state", e.checked?’true’:’false’] }
}) });
});
• Using this technique you can track almost any page event on any
object. (hoverovers, focus, clicks, tap, swipe, …)

24. Keys For Event Data Collection
• Set the page determination level!
– WT.dl defines if the hit is counted as a page
view or an event.
• 0 = page view
• Non-zero = event
– If you forget to set the dl value, your page
view will be inflated

25. Multi-Channel Data Collection
WHAT ABOUT VIDEO
EVENTS?

26. Geek alert
!
There are 10 kinds of people,
those that will understand this
section and those that won’t

27. HTML5 Event Listeners To The Rescue
e.addEventListener('play', function () {h5v_tracking('play', e, states)})
Key HTML5 Video events
• Play
• Pause
• Error
• Timeupdate
• Seeking
• Seeked
• Ended

28. Bind to all the events
e.addEventListener('play', function () {multitrack(…)});
e.addEventListener('pause', function () {multitrack(…)});
e.addEventListener('ended', function () {multitrack(…)});
e.addEventListener('error', function () {multitrack(…)});
e.addEventListener('timeupdate', function () {multitrack(…)});
e.addEventListener('seeking', function () {multitrack(…)});
e.addEventListener('seeked‘, function () {multitrack(…)});

29. Not All Players Behave Are The Same
Ac(on:
Pause
Event:
Null
State:
SEEK
State:
PAUSE
Ac(on:
Seek
Event:
Seek
State:
SEEK
Ac(on:
Pause
Ac(on:
Play State:
SEEK
Event:
Pause Event:
Resume
Ac(on:
Ready
Ac(on:
Seek Event:
Null Ac(on:
Seek
Event:
Seek
Event:
Seek
Ac(on:
END
Ac(on:
Play Ac(on:
Stop
Event:
Null
Event:
Play Event:
Stop
State:
READY State:
PLAY State:
END
Ac(on:
Complete Ac(on:
Play
Event:
Complete Event:
Play
Ac(on:
Play Ac(on:
Seek
Event:
Null Event:
Seek
State:
SEEK
Ac(on:
Progress
Event:
Beacon
or
Event:
Quar(le
or
Event:
Null

30. State Machine For Event Tracking

31. HTML5 Video Data Collection

32. Measurement

33. No Clear Standards - Yet
[…]
standard metrics
have yet to be
established. One-
third said their clients
considered unique viewers
to be the best way to
measure audience. Another
one-quarter said it was
target impressions.
[…]
Source: http://www.emarketer.com/Articles/Print.aspx?R=1009195

34. Action Script (flash)
• Requires developers
integrate code into the
flash objects
• Use JavaScript
• Use Webtrends data
insertion API
• Use Hybrid model

35. Action Script Events (flash)

36. Data Collection with Data Insertion
• Data collection with mobile apps is done
the same way as with Flash
• Collect data from almost ANYTHING using
the data collection API

37. Collect Data From Almost Anything
• This Power Point
presetation is being
tracked with a simple
macro and the data
insertion API

38. Webtrends Streams

39. Top Take-Aways
• Cross-domain tracking requires 3rvd party
cookies
• iFrame tracking appears complicated, but its not
• Event level tracking is becoming more popular,
and it easy to implement
• Use the DC API for site assets that don’t support
JavaScript
• Video tracking is rapidly expanding

40. How Can We Help?
• Contract Webtrends Consulting Services
to assist with your data collection needs!

41. Rate
Session
&
Speakers/
Panelists

42. Sessions You Must See
• Wed @ 11:10am : Why Upgrade to
Webtrends 10.2 Tag
• Tues @ 2:10pm: APIs: An Abundance of
Flexible Options

43. Thank You
John Clark, Principal Consultant Webtrends
John.clark@webtrends.com