Webtrends Optimize helps companies optimize their online revenue through segmentation, testing, and targeting. It provides an unparalleled optimization platform and full-service solution with built-in expertise. Webtrends aims to expand its capabilities to optimize anything anywhere through standard integrations and APIs, and deliver more consumer-driven relevance through behavioral scoring and full session scoring. The presentation emphasizes that optimization requires expertise, all digital touchpoints should be optimized, and consumers determine relevance.

1. Webtrends Optimize
Where we are and where we're going

2. Agenda
• What we do
• Where we are
– Unparalleled platform
– Full-service solution
• Where we are going
– Built-in expertise
– Optimize anything, anywhere
– Consumer-driven relevance

3. What do we do for you?
OPTIMIZE ONLINE REVENUE

4. What is the problem?
§ Increasing spend on engagement
§ Low conversion from consumer to customer
§ Difficult to earn repeat business
§ Lack of knowledge about optimization

5. Spending to (re)engage
• Ads and offers
• Social networks
• Offline advertising
• Retargeting

6. Acquisition is difficult
On average, only
3% of consumers
who visit your site
are converted to
customers.

7. Retention isn’t any easier
92% of customers
are likely to repeat
business when
expectations are
exceeded…

8. Retention isn’t any easier
Only, 17% repeat
when experiences
fall below
expectations.

9. Organizations Lack Expertise
What does a problem Should I run a split test What exactly are factors
look like? or A/B/n? and levels? Full? Partial?

10. How do we help?
• Optimize customer experiences
• Expertise to deliver results
• Segment to identify high-value customers
• Test to understand customer behavior
• Target to increase revenue and retention

11. Where we are
SOLUTION

12. Optimization Experts
Optimization Project
§ Optimization project lead § Scheduling
Consultant Manager
§ Strategy and roadmap § Resourcing
§ Campaign performance / § Workflow
KPIs
Creative Web
Specialist § Creative strategy Developer § Built-out/development
§ Asset generation § Implementation
§ Usability § QA

13. Comprehensive Platform
Site
Mobile
Social
Segmentation Optimization
Email
Targeting
Expert Services Sciences

14. Global Presence

15. Where we are going
BUILT-IN EXPERTISE

16. Not just a pretty face
• Built-in learnings by experts
• Instantly usable and valuable to marketers
• Delivers new digital insight, not data

17. Not just a pretty face
• Built-in learnings by experts
• Instantly usable and valuable to marketers
• Delivers new digital insight, not data

22. Built-in Benefits
• Grows customer expertise
• Maintains Webtrends focus on value
• Shortens turnaround for simple tests
• Increases test volume

23. Where we are going
RELEVANCE TO EVERYONE,
EVERYWHERE

24. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…

25. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…

26. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…

27. Reaching everyone, everywhere
• Standard JS
integration for web
sites, mobile sites,…
• REST API extends
optimization into
mobile/tablet apps,
set-top boxes,…
• URL-based
optimization for ads,
email, retargeting,…

28. Where we are going
CONSUMER-DRIVEN
RELEVANCE

29. Behavioral Scoring
• Defined set of rules that allow you to assign
value to visitors’ online activities
• “I’ve downloaded at least three articles on
health”
• “I have viewed more than 20 free articles on
travel to Alaska, and at least 10 on extreme
travel vacations”

30. Where we are going - Example
FULL SESSION SCORING

31. Rate
Session
&
Speakers/
Panelists

32. Top 5 Takeaways
• Technology enables optimization
• Optimization requires expertise in
segmentation, testing, and targeting
• Optimize all your digital touchpoints
• Consumers determine relevance
• Don’t go it alone

33. Thank You
Michael Wilson, Sr. Director of Product Marketing
Peter Crossley, Director of Architecture
michael.wilson@webtrends.com
blogs.webtrends.com
@contentmatters