The document proposes introducing canned fruit and fish as a new business product in Bangladesh. It describes the product features of canned food, noting that it is easy to cook, healthy, nutritious, hygienic, and can be stored for long periods. The document argues that canned food business is profitable globally and customers in Bangladesh are eager to purchase this type of convenient food product. It believes the business will be successful due to having no strong competitors and increasing demand for convenient processed foods in the country.

1. Md. Ruhul Amin
ID: 1392
3rd Batch
2nd Year, 2nd Semester
Department of Marketing
Jahangirnagar University

2. “New Business Product in
Perspective of Bangladesh”

3.  Product Name.
 Product Features.
 Significant aspect of business.
 Business Policy.
 Why this product is profitable?
 Concrete assumption.

4. Product: “Canned Fruit & Canned Fish.”
Product Type: “Caning Food”
Product Features:
 Easy to cook.
 Healthy food.
 Can direct eat.
 Proper nutrition.
 Hygienic food.
 Can be stored for a long time.
 Easy to carry anywhere.

5.  New product for Bangladeshi people.
 Caning food business is a world-wide business.
 deep effect of can food in developed countries.
 Profitable if maintained properly
 Customers are updated and eager to buy this
type of food
 First local company in this business.
 Environment friendly product.

6.  SWOT Analysis
 Financing
 Raw Material Supplies
 Production Process
 Marketing

7.  Only company in the market.
 100% hygienic food product compared to others.
 Huge success in other countries
 Increasing demand for this type of food in near
future.
 No other strong competitors.
 Dynamic change of food culture in our society.
 Low quality of other available foods.

8.  Lots of opportunities as a new product.
 Possibilities of capturing permanent place in
market.
 Free from food poisoning.
 Huge possibilities of profit
 Changes in food habit & lifestyle.
 Buying simple processed food rather than to buy
rational food available.