Friends & Co. plans to produce packaged tender coconut water in Dhaka, Bangladesh. The executive summary outlines that the size of the soft drinks industry is $50 billion annually and growing at 6-7% per year. The company will require an initial investment of 24 lakh taka. The product description indicates the coconut water will be offered naturally and in flavors in various quantities. Marketing strategies will include targeting, pricing, distribution channels, and promotion. Operations will be located in Dhaka for raw material access and require 3 staff initially. Financial projections include the required startup funds and a breakeven analysis.