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A BUSINESS PLAN ON PACKAGING
TENDRE COCONUT WATER OF
Friends & co.
Executive Summary
 Company Summary
 Products
 Market Analysis Summary
Marketing Strategies
 Development
Management
 Operations
 Financials
 Financial Assistance
 Conclusion
OUTLINEOUTLINE
Location
Our unit will be located at Dhaka .This place has
various advantages like easy availability of raw
material. It is close to International Airport. The
place has good road connectivity. The place is
approximately 30 km from Dhaka city . It would be
convenient to cater to the market as the place is
connected to all important places via road link.
The availability of cheap labor also adds to our
advantage.
Executive Summary
 Friends & co. is a privately held firm engaged in
production of packaged tender coconut Water.
Our emphasis is on delivering God’s gift in its true
and natural form.
The size of soft drinks industry is estimated to be
approximately 50 billion dollars and is
growing at a rate of 6 to 7% annually.
The market and financial analysis indicate that with
a initial start-up expenditure of Tk. 24 lakhs .
Advantages of investing in this
industry:
Good average returns on investment over the life of the project.
 Faster recovery of investment
 Year round availability of cheap raw materials.
 With the use of appropriate machinery, the labor involved is not
expensive, as it is mostly unskilled and widely available.
 A global market
 Government incentives for agro-processing operations.
Company Summary
Industry Overview
Company Description
 Mission Statement
 Critical Success Factor
OUR LOGO
PRODUCTPRODUCT
 Product Description
 Unique Features
 Production Process and Technology
 Follow on Products
Product Description
Fig: Our prodct
Unique Features
• Product offered in Natural form as well as different
flavours
• Offering in various quantities as per the customer
need
having the same and equal but less than a Kilo! And
further the messy work of
cutting, untidiness and last but not the least, waste of
tender nuts.
• Our product can be served chilled which may not
possible in case of tender coconuts and has a long
storage life.
Production Process
Market Analysis Summary
 Industry Analysis
 Market Analysis
 Competitor Analysis
Fig: Demand for Aerated Drinks
Industry Analysis
Year
Source: Ministry of Food Processing Industry, Govt. Of Bangladesh
Source: Ministry of Food Processing Industry,Govt. Of Bangladesh
Fig : Demand For Drinks
Competitor Analysis
Coca colaCoca cola
Thums UpThums Up
7 Up7 Up
Tiger Energy DrinkTiger Energy Drink
FantaFanta
PepsiPepsi
MirinadMirinad
SpeedSpeed
Etcetera.Etcetera.
Some competetive products are :
Marketing Strategies
Our products fall into four categories viz.
#. Coco-Cool # Q i
#. H-Plus # Joules.
Targeting Strategy
Pricing Strategy
On basis of analysis, we arrive at the following prices for our products
Distribution Channels
Promotion and Advertising Strategy
Development
The road map for development is given below:
Operations
 Operation Strategy
Continued…
 Location
Personnel Requirement ( three staffs)
Four executive
Financials
Startup Funds
Continued….
Breakeven Analysis
k
mm
Business plan
Business plan

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Business plan

  • 1. A BUSINESS PLAN ON PACKAGING TENDRE COCONUT WATER OF Friends & co.
  • 2. Executive Summary  Company Summary  Products  Market Analysis Summary Marketing Strategies  Development Management  Operations  Financials  Financial Assistance  Conclusion OUTLINEOUTLINE
  • 3. Location Our unit will be located at Dhaka .This place has various advantages like easy availability of raw material. It is close to International Airport. The place has good road connectivity. The place is approximately 30 km from Dhaka city . It would be convenient to cater to the market as the place is connected to all important places via road link. The availability of cheap labor also adds to our advantage.
  • 4. Executive Summary  Friends & co. is a privately held firm engaged in production of packaged tender coconut Water. Our emphasis is on delivering God’s gift in its true and natural form. The size of soft drinks industry is estimated to be approximately 50 billion dollars and is growing at a rate of 6 to 7% annually. The market and financial analysis indicate that with a initial start-up expenditure of Tk. 24 lakhs .
  • 5. Advantages of investing in this industry: Good average returns on investment over the life of the project.  Faster recovery of investment  Year round availability of cheap raw materials.  With the use of appropriate machinery, the labor involved is not expensive, as it is mostly unskilled and widely available.  A global market  Government incentives for agro-processing operations.
  • 6. Company Summary Industry Overview Company Description  Mission Statement  Critical Success Factor OUR LOGO
  • 7. PRODUCTPRODUCT  Product Description  Unique Features  Production Process and Technology  Follow on Products
  • 9. Unique Features • Product offered in Natural form as well as different flavours • Offering in various quantities as per the customer need having the same and equal but less than a Kilo! And further the messy work of cutting, untidiness and last but not the least, waste of tender nuts. • Our product can be served chilled which may not possible in case of tender coconuts and has a long storage life.
  • 11. Market Analysis Summary  Industry Analysis  Market Analysis  Competitor Analysis
  • 12. Fig: Demand for Aerated Drinks Industry Analysis Year Source: Ministry of Food Processing Industry, Govt. Of Bangladesh
  • 13. Source: Ministry of Food Processing Industry,Govt. Of Bangladesh Fig : Demand For Drinks
  • 14. Competitor Analysis Coca colaCoca cola Thums UpThums Up 7 Up7 Up Tiger Energy DrinkTiger Energy Drink FantaFanta PepsiPepsi MirinadMirinad SpeedSpeed Etcetera.Etcetera. Some competetive products are :
  • 15. Marketing Strategies Our products fall into four categories viz. #. Coco-Cool # Q i #. H-Plus # Joules. Targeting Strategy Pricing Strategy On basis of analysis, we arrive at the following prices for our products Distribution Channels Promotion and Advertising Strategy
  • 16. Development The road map for development is given below:
  • 18. Continued…  Location Personnel Requirement ( three staffs) Four executive