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Parle products a halankar
This document provides information about Parle Products, India's largest manufacturer of biscuits and confectionery. Some key points: - Parle has a 34% share of the Indian biscuit market and brands like Parle-G, Melody, and Mango Bite. - It was established in 1929 in Mumbai and now has 7 manufacturing units and 51 contract manufacturing facilities. - Parle products have won numerous awards from Monde Selection for quality since 1971. - The document discusses Parle's distribution network, market share in various biscuit categories, sales by price point, and regional consumption patterns. It also analyzes competitor advertising and provides quotes from Parle executives.
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Parle products a halankar
- 1. Competition Mapping Project Presentedby _ Akash Halankar
- 2. India's largestmanufacturer of biscuits and confectionery, for almost 80 years. With a reach spanning even the remotest villages of India . With a 34% share of the total biscuit market 15% share of the total confectionary and 5% SHARE IN snacks market in India . Multi-million dollar company.
- 3. Parle Products ,led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro is led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri is led by Ramesh Chauhan Parle Family
- 4. Established in1929 in British dominated India as a small company. Firstly set up in Mumbai, to manufacture sweets and toffees. 7 manufacturing units and 51 manufacturing units on contract.
- 7. Parle productshave been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.
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- 9. Current Scenario According togovernment norms Biscuit packs should be packed in sizes 25g, 50g, 75g, 100g, 150g, 200g, 250g, 300g and thereafter in multiples of 100g up to 1 kg.
- 10. Glucose Marie Digestives/Arrowroot MassCookies Categories handled by the Researcher
- 11. 14.29 16.14 17.44 16.57 18.25 19.1 0 5 10 15 20 25 2005-062006-07 2007-08 2008-09 2009-10 2010-11 Growth Source : Indianet
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- 14. 34% 32% 10% 6% 4% 14% Parle BritanniaSunfeast Priyagold Anmol Others Source : Parle Research
- 15. Glucose-60%MS Growing by 6% Marie-14% MS Growing by 5% Sweet Cookies- 9%MS Growing by 11% Cream-1.2MS Growing by 15% Non Slat Cracker- 4%MS Growing by 6% Milk-3%MS Growing by 11% Arrowroot 1% MS Growing at 9% Biscuit Category & Growth as during 2011-12 Source : Parle Research
- 16. 240 352 362 255 270 278 340 345 264 352 0 50 100 150 200 250 300 350 400 Rs. 20Rs. 23 Rs. 24 Rs. 25 Rs. 27 Rs. 28 Marie Current Quarter(Jan-May) Rs.20 & above Glimpse into sku analysis
- 17. 144 122.5 0 50 100 150 East West/ROI Zonal ChangeCurrent Quarter Rs.10 BIL Marie
- 18. 171 361 323 152 710 150 323 317 625 0 100 200 300 400 500 600 700 800 Q1(April-June)2011 Q2(July-Sept)2011 Q3(Oct-Dec)2011Q4(Jan – May)2012 Rs.10 Rs.20 Rs.22 Rs.40 Bil Tiger Quarter wise Changes Rs.10 & Above
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- 20. Company/ brand Media type publicationLanguage/c ity/state Headline/ description Target audience Itc Print/ad hindu English/Ch ennai/tamil nadu The game begins tomorrow/ pic of a man standing General Public Mcvities Print/ad HT brunch English/Ne w delhi Eating oats will nevar be same/pic of bipasha basu Diet concious Health Professiona ls Print ad Analysis
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- 23. The oven produces14000 biscuits in a min 10 tonnes. Largest oven in Asia 260 feets long All machines can work on 2 sources of energy natural gas and lpg. Factory Visit
- 24. Meeting saleforce via Market Visit and getting the feel of sales , Promotional Campaigns and Product Sampling. Contacting and getting opportunity of Interacting with Area Sales Managers & District Sales Managers for guidance and information for their respective areas . Meeting Factory Workers on Factory Visit getting idea on the work pressures of producing products on time. Interacting with Marketing Department stalwarts on the floor like Product Manager B.K Rao & Mayank Shah.
- 25. "Consumers now wantvariety and new tastes. They are not loyal to any particular brand," says BK Rao, general manager, Parle Products talking about snacks market ET Bureau Jun 1, 2011, "There is a wow factor with local flavours when they are taken national," B Krishna Rao, group product manager of Parle Products. ET Bureau Mar 11, 2011 “It is a media that cannot be avoided anymore. We didn’t use it earlier, but looking at the way things are shaping up and the way consumption of the medium is, it makes sense for companies like us to use social media to reach where our consumers are,” talking about the use of social media advertising Mayank Shah, group product manager, Parle Products,DNA Apr 18, 2012
- 26. Promotional Strategies ofParle Hrithik as Brand ambassador for Hide & Seek
- 27. Lack of Time No measurement of correctness of data given by Asm/Dsm Asm took time to revert on official mails.
- 28. Less strengthof students. Proper guidance by the side of company. Sufficient time Adequate administrative preparation. Allocation of mentors to small groups.
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