Sally Yuen, the Director of HRM for DP Cannery, faced a turnover crisis among employees. The Cannery Manager blamed Sally for not selecting good employees. DP had a regular workforce of 200 and temporary workforce of 150. Temporary employees received higher base salaries than regular employees. An employee attitude survey revealed issues like lack of sick leave for permanent employees and no insurance for temporary employees, which contributed to workforce dissatisfaction and turnover. If she were Sally, the author would choose the best employees, provide training, manage equal wages for all employees, and be transparent about compensation to reduce future complaints.
Present Scenario of Corporate Social Responsibilities in BangladeshMasum Hussain
The purpose of business is to make money. However, the profit motive is sometimes viewed as less than virtuous because it emphasizes self-interest. Nevertheless, self-interest is not the same as selfishness, which emphasizes one's own interests at others' expense. Self interest is simply a concern for financial reward and is arguably necessary if society is to be maximally productive and efficiently allocate its resources. Business is an inseparable and embedded part of the society. In addition to its economic role in society, business also has several other roles and responsibilities towards society viz. responsible conduct of business activities while pursuing economic gains; the social and environmental responsibilities of the business towards its stakeholders; and business’s contributions that would benefit the society at large. Companies around the globe are recognizing the importance of engaging in Corporate Social Responsibility (CSR) that is crucial to their survival and growth. It is evident that when an organization integrates appropriate CSR practices in its strategy that embed the societal and environmental concerns, these practices undoubtedly bring tangible benefits to the business along with a sustainable competitive advantage.
It is mandatory for companies to conform to the legal responsibilities as they are prescribed by law. So, organizations have no alternative but to comply with the basic law of the land. On the other hand, Ethical responsibilities of corporations are taken as additional responsibilities going beyond legal compliance and profit making and include those that firms believe are the right things to do. Ethical responsibility originates from humanistic, religious and moral orientation of corporations. The voluntary responsibilities to the society refer to the discretionary nature of obligations rooted in the altruistic principles which are not required by law. The motivation for such sense of responsibilities arises from the reciprocal obligation of giving back to the society in exchange of profit and power that companies receive from society. This school of thought gave rise to CSR which is seen as continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, local community, and society at all, including the environment. Even though Bangladesh is one of the world’s poorest countries, CSR activities in Bangladesh have risen significantly in importance. It is believed that the interest in CSR initiatives in Bangladesh has been fueled by MNCs’ global activities.
- Teoderico C. Fernando is a civil engineer from the Philippines with over 19 years of construction experience, including 5 years working in a precast concrete factory in Saudi Arabia.
- He is currently a Senior QC Engineer at QANBAR DYWIDAG Precast Concrete Co. Ltd. in Saudi Arabia, where he ensures quality control and compliance with client and industry standards.
- Prior to his current role, Fernando held quality control and project management positions in Saudi Arabia and the Philippines, demonstrating a track record of safely and successfully delivering large construction projects on schedule and within budget.
This document outlines Unilever Bangladesh's corporate social responsibility initiatives, including talent competitions, a floating hospital, balancing profit with corporate behavior, and providing education and scholarships. It discusses the floating hospital program and how Unilever aims to improve worker skills, ensure safety, produce quality products with limited profits, and add nutrition to products. Unilever also provides scholarships to poor students for primary, secondary, and higher education.
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
The document presents a business proposal for a new product - a trolley for babies. The trolley features easy steering, brakes, horns for alertness, and a handle that can flip down to form steps. It also has a children's seat, table for toys, and pockets on the handle. The business aspects discussed include using direct and indirect distribution channels, advertising the special features to promote the product, and explaining the product's benefits during sales and service to convince customers it is exceptional compared to competitors. The entrepreneur believes the business will be profitable by introducing changes and added benefits to the product.
Sally Yuen, the Director of HRM for DP Cannery, faced a turnover crisis among employees. The Cannery Manager blamed Sally for not selecting good employees. DP had a regular workforce of 200 and temporary workforce of 150. Temporary employees received higher base salaries than regular employees. An employee attitude survey revealed issues like lack of sick leave for permanent employees and no insurance for temporary employees, which contributed to workforce dissatisfaction and turnover. If she were Sally, the author would choose the best employees, provide training, manage equal wages for all employees, and be transparent about compensation to reduce future complaints.
Present Scenario of Corporate Social Responsibilities in BangladeshMasum Hussain
The purpose of business is to make money. However, the profit motive is sometimes viewed as less than virtuous because it emphasizes self-interest. Nevertheless, self-interest is not the same as selfishness, which emphasizes one's own interests at others' expense. Self interest is simply a concern for financial reward and is arguably necessary if society is to be maximally productive and efficiently allocate its resources. Business is an inseparable and embedded part of the society. In addition to its economic role in society, business also has several other roles and responsibilities towards society viz. responsible conduct of business activities while pursuing economic gains; the social and environmental responsibilities of the business towards its stakeholders; and business’s contributions that would benefit the society at large. Companies around the globe are recognizing the importance of engaging in Corporate Social Responsibility (CSR) that is crucial to their survival and growth. It is evident that when an organization integrates appropriate CSR practices in its strategy that embed the societal and environmental concerns, these practices undoubtedly bring tangible benefits to the business along with a sustainable competitive advantage.
It is mandatory for companies to conform to the legal responsibilities as they are prescribed by law. So, organizations have no alternative but to comply with the basic law of the land. On the other hand, Ethical responsibilities of corporations are taken as additional responsibilities going beyond legal compliance and profit making and include those that firms believe are the right things to do. Ethical responsibility originates from humanistic, religious and moral orientation of corporations. The voluntary responsibilities to the society refer to the discretionary nature of obligations rooted in the altruistic principles which are not required by law. The motivation for such sense of responsibilities arises from the reciprocal obligation of giving back to the society in exchange of profit and power that companies receive from society. This school of thought gave rise to CSR which is seen as continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, local community, and society at all, including the environment. Even though Bangladesh is one of the world’s poorest countries, CSR activities in Bangladesh have risen significantly in importance. It is believed that the interest in CSR initiatives in Bangladesh has been fueled by MNCs’ global activities.
- Teoderico C. Fernando is a civil engineer from the Philippines with over 19 years of construction experience, including 5 years working in a precast concrete factory in Saudi Arabia.
- He is currently a Senior QC Engineer at QANBAR DYWIDAG Precast Concrete Co. Ltd. in Saudi Arabia, where he ensures quality control and compliance with client and industry standards.
- Prior to his current role, Fernando held quality control and project management positions in Saudi Arabia and the Philippines, demonstrating a track record of safely and successfully delivering large construction projects on schedule and within budget.
This document outlines Unilever Bangladesh's corporate social responsibility initiatives, including talent competitions, a floating hospital, balancing profit with corporate behavior, and providing education and scholarships. It discusses the floating hospital program and how Unilever aims to improve worker skills, ensure safety, produce quality products with limited profits, and add nutrition to products. Unilever also provides scholarships to poor students for primary, secondary, and higher education.
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
The document presents a business proposal for a new product - a trolley for babies. The trolley features easy steering, brakes, horns for alertness, and a handle that can flip down to form steps. It also has a children's seat, table for toys, and pockets on the handle. The business aspects discussed include using direct and indirect distribution channels, advertising the special features to promote the product, and explaining the product's benefits during sales and service to convince customers it is exceptional compared to competitors. The entrepreneur believes the business will be profitable by introducing changes and added benefits to the product.
This presentation introduces a proposed new food trailer business in Bangladesh. The business would involve a trailer van that produces and serves food on-site to meet instant orders. The trailer would offer healthier "smart foods" like pepper burgers, chicken bean toast, and pineapple pie, as well as beverages like coconut juice and flavored ice cream. The presentation outlines the business policies around financing, product quality, pricing, marketing, and customer acquisition. It argues the business has assurances of profitability due to offering unique tasty and healthy foods at reasonable prices with minimal risk. The presenter believes the food trailer concept is fairly new and could be successful given people's love of street food and current demand for healthy yet tasty options.
This document provides a product profile for Jaul, a green coconut water beverage. It describes the product details including ingredients and packaging. It then segments the target markets geographically, demographically, and behaviorally. The SWOT analysis identifies strengths in available materials and costs, and weaknesses in copyability and shelf life. Sales are projected to increase over five years from 4.4 million units in year 1 to 7 million units in year 5. Profits are also projected to rise with taxes and net profits calculated. The assumptions made are that soft drinks are popular in Bangladesh but many are unhealthy, while green coconut water is globally accepted and beneficial, at an affordable price.
The document discusses a proposal for a natural insecticide product made from neem leaves, bark, and chili. It would be an affordable alternative to store-bought insecticides that is environmentally friendly and easy for farmers to use. As the ingredients are locally available at low cost, the natural insecticide could be produced and sold at a low price that allows for good profits. Consumers also prefer foods grown without synthetic pesticides, so the natural insecticide would appeal to health-conscious customers and farmers concerned about environmental issues.
This 3 sentence summary provides the essential information from the welcome document:
The document introduces a presentation by Sharmila Sikder, who is a student with ID 1309 in the Department of Marketing at Jahangirnagar University.
This document introduces the HD-CPU product which has a 40W CPU and 65W integrated graphics that together use 105W of power. It has 1GB of RAM and costs 10,000 Taka, while a 2GB model costs 11,000 Taka. Buying this CPU means there is no need for a separate graphics card as the CPU is capable on its own. The business policy offers a bundle of the CPU and an extra graphics card for 19,000 Taka, or the CPU alone for 14,000 Taka.
The document presents a proposal for a new fat blocking health drink product for the Bangladesh market. The proposed drink would help reduce fat absorption and regulate digestion and glucose levels. It discusses the product features and benefits, the potential market opportunity given increasing health consciousness, and a business plan including marketing, patents, testing, and production. The proposal argues the product would be profitable due to having no competitors, fulfilling consumer demand for a healthy drink, and having accessible raw materials and production processes.
The document provides information on the presentation of several individuals including their name and ID number. It then discusses Nokia Corporation, providing details on its year of incorporation, position as a global mobile handset manufacturer, and worldwide market share. The presentation discusses features of the Nokia E91 mobile phone such as its memory size, video calling, 3G data, and Bluetooth capabilities. Objectives of launching the Nokia E91 in Bangladesh are identified as analyzing feasibility and market acceptance, determining probable market coverage, and analyzing costs and profits. The methodology used in the analysis is described as including market analysis, consumer analysis, and budgeting. [END SUMMARY]
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
The document proposes introducing canned fruit and fish as a new business product in Bangladesh. It describes the product features of canned food, noting that it is easy to cook, healthy, nutritious, hygienic, and can be stored for long periods. The document argues that canned food business is profitable globally and customers in Bangladesh are eager to purchase this type of convenient food product. It believes the business will be successful due to having no strong competitors and increasing demand for convenient processed foods in the country.
Generating New Idea of Business: Tetra Pack Coconut WaterKawser Ahmad Sohan
This 3-sentence summary provides an overview of the key points from the document:
The document proposes a new business idea of producing and selling packaged coconut water in tetra packs, noting that it would be like fresh coconut water but available anywhere, cheaper and more efficient to consume, and could come in different flavors to attract consumers. It describes some health benefits of coconut water and features of packaging it for sale, such as using tetra packs and adding flavors. The summary concludes by stating that the document analyzes consuming packaged coconut water as a business concept.
This document discusses various concepts and frameworks related to quality. It begins by defining quality from the perspectives of customers and producers. Key dimensions of quality for manufactured products and services are described such as performance, reliability, and timeliness. Total quality management, Six Sigma, and ISO quality standards are explained. The document also covers the costs of quality including prevention, appraisal, and failure costs. International quality awards like the Malcolm Baldrige and Deming Prize are briefly introduced.
The document discusses Grameenphone's plans to open a large supermarket that would sell a variety of goods at affordable prices. The supermarket would also include a Grameenphone customer service center and electronics showroom. It would meet customer demand for cheaper products and leverage Grameenphone's brand to attract customers. Before opening, Grameenphone would need to create public awareness and ensure the supermarket meets customer expectations in order to profit from the new venture.
Advertising is a paid form of marketing communication through the media that is design to influence the thought patterns and purchase behavior of a target audience.
Ananda Barua proposes a new product idea - a formalin test kit. Formalin is a common antibacterial agent found in cleaners and disinfectants, composed of formaldehyde and methanol. The proposed test kit would resemble a thermometer or medical scanner and contain glass, plastic, and aluminum components as well as scientific ingredients. Barua believes the test kit, priced between 300-3,000 taka, would be profitable for people of all socioeconomic levels and help reduce formalin in society for public health and private financial gain.
Dutch-Bangla Bank Limited (DBBL) focuses on corporate social responsibility (CSR) through various initiatives. DBBL supports health initiatives such as HIV/AIDS and diabetes treatment, rural healthcare centers, and donations for medical universities. It also focuses on education through scholarships, book donations, and support for universities. Additionally, DBBL contributes to disaster relief and supports prevention of drug abuse. It has received international recognition for its CSR programs. DBBL aims to go beyond profit-making and improve society through responsible entrepreneurship and voluntary initiatives.
This document outlines the Import Policy Order for 2009-2012 issued by the Ministry of Commerce of Bangladesh. It contains 9 chapters that cover topics such as general provisions for imports, import fees, miscellaneous provisions for industrial and commercial imports, and provisions for public sector importers. Some key points include:
- The Import Policy Order regulates all imports into Bangladesh and is effective from 2009-2012, though it can be extended if a new order is not issued.
- It defines important terms related to imports and trade.
- Imports are either freely allowed or restricted/banned based on an annexed control list, with conditions specified for restricted items.
- General conditions for imports include using HS codes, obtaining no
This document defines 72 marketing terms, providing the definitions and descriptions of key concepts in marketing. Some of the terms defined include marketing, price discrimination strategies, pricing tactics like keep-out pricing and umbrella pricing, types of sales like tie-in sales, and frameworks like the red oceans vs blue oceans analogy. A wide range of marketing strategies, consumer behaviors, product categories, and analytical techniques are represented.
This presentation introduces a proposed new food trailer business in Bangladesh. The business would involve a trailer van that produces and serves food on-site to meet instant orders. The trailer would offer healthier "smart foods" like pepper burgers, chicken bean toast, and pineapple pie, as well as beverages like coconut juice and flavored ice cream. The presentation outlines the business policies around financing, product quality, pricing, marketing, and customer acquisition. It argues the business has assurances of profitability due to offering unique tasty and healthy foods at reasonable prices with minimal risk. The presenter believes the food trailer concept is fairly new and could be successful given people's love of street food and current demand for healthy yet tasty options.
This document provides a product profile for Jaul, a green coconut water beverage. It describes the product details including ingredients and packaging. It then segments the target markets geographically, demographically, and behaviorally. The SWOT analysis identifies strengths in available materials and costs, and weaknesses in copyability and shelf life. Sales are projected to increase over five years from 4.4 million units in year 1 to 7 million units in year 5. Profits are also projected to rise with taxes and net profits calculated. The assumptions made are that soft drinks are popular in Bangladesh but many are unhealthy, while green coconut water is globally accepted and beneficial, at an affordable price.
The document discusses a proposal for a natural insecticide product made from neem leaves, bark, and chili. It would be an affordable alternative to store-bought insecticides that is environmentally friendly and easy for farmers to use. As the ingredients are locally available at low cost, the natural insecticide could be produced and sold at a low price that allows for good profits. Consumers also prefer foods grown without synthetic pesticides, so the natural insecticide would appeal to health-conscious customers and farmers concerned about environmental issues.
This 3 sentence summary provides the essential information from the welcome document:
The document introduces a presentation by Sharmila Sikder, who is a student with ID 1309 in the Department of Marketing at Jahangirnagar University.
This document introduces the HD-CPU product which has a 40W CPU and 65W integrated graphics that together use 105W of power. It has 1GB of RAM and costs 10,000 Taka, while a 2GB model costs 11,000 Taka. Buying this CPU means there is no need for a separate graphics card as the CPU is capable on its own. The business policy offers a bundle of the CPU and an extra graphics card for 19,000 Taka, or the CPU alone for 14,000 Taka.
The document presents a proposal for a new fat blocking health drink product for the Bangladesh market. The proposed drink would help reduce fat absorption and regulate digestion and glucose levels. It discusses the product features and benefits, the potential market opportunity given increasing health consciousness, and a business plan including marketing, patents, testing, and production. The proposal argues the product would be profitable due to having no competitors, fulfilling consumer demand for a healthy drink, and having accessible raw materials and production processes.
The document provides information on the presentation of several individuals including their name and ID number. It then discusses Nokia Corporation, providing details on its year of incorporation, position as a global mobile handset manufacturer, and worldwide market share. The presentation discusses features of the Nokia E91 mobile phone such as its memory size, video calling, 3G data, and Bluetooth capabilities. Objectives of launching the Nokia E91 in Bangladesh are identified as analyzing feasibility and market acceptance, determining probable market coverage, and analyzing costs and profits. The methodology used in the analysis is described as including market analysis, consumer analysis, and budgeting. [END SUMMARY]
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
The document proposes introducing canned fruit and fish as a new business product in Bangladesh. It describes the product features of canned food, noting that it is easy to cook, healthy, nutritious, hygienic, and can be stored for long periods. The document argues that canned food business is profitable globally and customers in Bangladesh are eager to purchase this type of convenient food product. It believes the business will be successful due to having no strong competitors and increasing demand for convenient processed foods in the country.
Generating New Idea of Business: Tetra Pack Coconut WaterKawser Ahmad Sohan
This 3-sentence summary provides an overview of the key points from the document:
The document proposes a new business idea of producing and selling packaged coconut water in tetra packs, noting that it would be like fresh coconut water but available anywhere, cheaper and more efficient to consume, and could come in different flavors to attract consumers. It describes some health benefits of coconut water and features of packaging it for sale, such as using tetra packs and adding flavors. The summary concludes by stating that the document analyzes consuming packaged coconut water as a business concept.
This document discusses various concepts and frameworks related to quality. It begins by defining quality from the perspectives of customers and producers. Key dimensions of quality for manufactured products and services are described such as performance, reliability, and timeliness. Total quality management, Six Sigma, and ISO quality standards are explained. The document also covers the costs of quality including prevention, appraisal, and failure costs. International quality awards like the Malcolm Baldrige and Deming Prize are briefly introduced.
The document discusses Grameenphone's plans to open a large supermarket that would sell a variety of goods at affordable prices. The supermarket would also include a Grameenphone customer service center and electronics showroom. It would meet customer demand for cheaper products and leverage Grameenphone's brand to attract customers. Before opening, Grameenphone would need to create public awareness and ensure the supermarket meets customer expectations in order to profit from the new venture.
Advertising is a paid form of marketing communication through the media that is design to influence the thought patterns and purchase behavior of a target audience.
Ananda Barua proposes a new product idea - a formalin test kit. Formalin is a common antibacterial agent found in cleaners and disinfectants, composed of formaldehyde and methanol. The proposed test kit would resemble a thermometer or medical scanner and contain glass, plastic, and aluminum components as well as scientific ingredients. Barua believes the test kit, priced between 300-3,000 taka, would be profitable for people of all socioeconomic levels and help reduce formalin in society for public health and private financial gain.
Dutch-Bangla Bank Limited (DBBL) focuses on corporate social responsibility (CSR) through various initiatives. DBBL supports health initiatives such as HIV/AIDS and diabetes treatment, rural healthcare centers, and donations for medical universities. It also focuses on education through scholarships, book donations, and support for universities. Additionally, DBBL contributes to disaster relief and supports prevention of drug abuse. It has received international recognition for its CSR programs. DBBL aims to go beyond profit-making and improve society through responsible entrepreneurship and voluntary initiatives.
This document outlines the Import Policy Order for 2009-2012 issued by the Ministry of Commerce of Bangladesh. It contains 9 chapters that cover topics such as general provisions for imports, import fees, miscellaneous provisions for industrial and commercial imports, and provisions for public sector importers. Some key points include:
- The Import Policy Order regulates all imports into Bangladesh and is effective from 2009-2012, though it can be extended if a new order is not issued.
- It defines important terms related to imports and trade.
- Imports are either freely allowed or restricted/banned based on an annexed control list, with conditions specified for restricted items.
- General conditions for imports include using HS codes, obtaining no
This document defines 72 marketing terms, providing the definitions and descriptions of key concepts in marketing. Some of the terms defined include marketing, price discrimination strategies, pricing tactics like keep-out pricing and umbrella pricing, types of sales like tie-in sales, and frameworks like the red oceans vs blue oceans analogy. A wide range of marketing strategies, consumer behaviors, product categories, and analytical techniques are represented.