presentation on marekting plan of nayab pure milk, a fictional company, includes all the important tasks and outlines of a marketingplan

1. “Quality Speaks Itself”
Submitted by:
CreaTive’s

2. 
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Intro
S.W.O.T analysis
Influences on industry
Marketing objective
Market segmentation
Marketing mix
Conclusion

3. VISSION
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“Build branded food business to improve
quality of life by offering tasty, affordable and
highly nutritional product to our customers
while maximizing stakeholders’ value”.

4. 
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CORE VALUES
A commitment to solve problems independently
and immediately.
Openness to ideas from anywhere and the selfconfidence to involve everyone
A passion for excellence
Adherence to quality, insuring cost control the
basis of competitive advantage

5. SWOT Analysis
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Large amount of availability of amount
Unmatch look and taste
Variety of packs
Low employ turnover rate
Attractive compensation program

6. Threats
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Threat From New Entrants
Increased Competition
Weakness
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Lack of Diversification
Heavy Reliance on Loan
Oppurtunities
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Lack of Hygiene
Changing Customer Preferences

7. 
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POSITIVE INFLUENCES OF INDUSTRY
Highly population growth
Changing life style
Competitive market
Effective media coverage
Increase rate of urbanization

8. NEGATIVE INFUELENCE ON INDUSTRY
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Low price substitutes available
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Increase in taxes by the government
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Decrease in disposable income

9. 
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MARKETING OBJECTIVES
To beyond customer satisfaction to customer
delight
To increase profits and sales
To increase the market share

10. 
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Target market
Presently the market share is 20% of urban
population.
Currently has 3% of target market.
Segmentation
2 years and above
Both genders

11. MARKETING MIX
Product
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Features
Core Product
Packaging
Packs
Slogan
Labeling

12. Promotion
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Display media
Advertising media
Place
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Urban areas
Price
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Different packings

13. Conclusion
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Implementation
Research results

15. Average Monthly Consumption Expenditure in %
12%
Clothing
Fuel
8%
Rent
Cleaning
48%
13%
Misc
Education
7%
4%
0%
4%
4%
Transport
Entertainment
Food

16. 20%
Unbrand
B rand
80%