NEW PRODUCT LAUNCH

1. MARKETING MANAGEMENT PROJECT
REPORT ON
INTRODUCTION OF NEW BRAND OF
DRYFRUIT
SUBMITTED BY:
ANKIT AGGGARWAL
ANAND TRIVEDI
ABHISHEK JHA
MITHUN KUMAR
MEGHNA
OJASV GOYAL
ANTRAKISH
IBS GURGAON

2. INTRODUCTION OF “NUTRI HUTS”
 COMPANY VISION STATEMENT:
To ensure that high quality dry fruits are served to you.
COMPANY MISSION STATEMENT:
“To set the quality standard in the dry fruits industry by
providing organic dry fruit.”
TAGLINE OF THE COMPANY:
“Organic nutrition for all.”
The Nutri huts is a brand of dry fruits that will provide organic
dry fruits for healthy life.

3. INTRODUCTION OF DRY FRUIT
 The dry fruit industry in India is very old one, from being a
Luxury product it has shifted to necessity category in recent
time. But still demand and consumption is very less.
 India constitutes of 15% of total world population but have
only 3% of global demand for dry fruits.
 This information provided us the base for writing this
project. This project takes Gurgaon as a sample for
testing and showing market condition for Dry fruits in
India.It also gives different ways for increasing their
sales.

4. OBJECTIVE OF PROJECT
 INCREASE IN MARKET SHARE.
 EASY AVALIABLITY OF DRY FRUITS FOR
CONSUMER.
 TO OVERCOME COMPETITION.
 FOCUS ON HIGH VOLUME SHARES BY
SERVING BETTER QUALITY PRODUCT.

5. RESEARCH METHODOLOGY
 In this project we will undertake both primary and secondary
source of data
 Primary source of data:-
 We surveyed 40 customers in different sectors of gurgaon.
 sector23, sector22, sector14,sadarbazar,sector10,
Palam vihar are some of the sectors which are covered in
survey.
 Secondary source of data:-
 Internet
 Website
 magazines

6. DIFFERENT BRANDS OF DRY FRUIT
 MOTHER ORGANIC
 LION
 CALIFORNIA ALMONDS
 SINDHI DRY FRUITS
 GODREJ NATURE’S BASKET
 BLUE DIAMOND
 SATVIKK
 KABLIWALA’S
 NUTRAJ SIGNATURE
 EXOTIC FLAVOUR OF INDIA

7. Images
Brand MOTHE
R
ORGANI
C
EXOTIC
FLAVOU
R OF
INDIA
LION
Dates
SATVIKK CALIFORNIA
Almonds
Product
Line
Walnuts,
Almonds
,
Raisins
Pistachio,
Figs,
Apricots
,Cashews
Walnuts,
Raisins
Dates,
Dates
Halwa,
Dates
Syrup
Almonds,
Apricot,
Cashew
Nuts,Figs
Almonds
CHANNEL Online
shoppin
g,
Exclusiv
e
store(NF
C,New
Delhi)
Online
website,
Various
Sweet
shops
(Gurgaon
Online and
with many
local shops
Online Dry
Fruit store
Present online
and with local
retailers

8. Images
Brand SINDHI
DRY
FRUITS
KABLIWALA’
S
NATURE’S
BASKET
NUTRAJ
SIGNATURE
Product
Line
Fig,Almon
ds,Nuts
Almonds,
Walnuts.
Cashews,
Saffrons,
Figs, Dates,
Pistachious
Almonds,
Apricot,
Fig, Cashews,
Raisins, Dates
Walnuts,
Cashews,Almonds,
Pista,
Saffron
CHANNEL Online
shopping
and store.
Physical and
online store
Online Grocery
Store,
Exclusive Stores,
Other Retailers
Online shopping
other retail stores

9. QUESTIONAIRE
 What is the main purpose of buying dry fruit?
a)Gifting purpose b) self consumption
c)Health purpose d)others
 How often do you buy dry fruits in a month?
a) Once b) twice
c) Thrice d) many more
 In how much quantity do you preferred to buy dry
fruit?
a)100gm b) 250gm
c) 500gm d) 1kg

10. oIf the product is offered to you in smaller quantity would
you like to buy ?
•YES
•NO
oWhat are the main aspects that attract you to buy dry
fruits?
a)Quality b) price
c)Packaging d)others
oWhere do you generally purchase dry fruits?
a)Specialized shops b)retailers
c)Internet d)others

11. FINDINGS
 There is a increase in gifting culture also during
the festival time the demand increases.
 Increase in health awareness among the people
and dry fruits are one of the important medium
to take the proteins and vitamins.
 Growth of the user industry consumption is
increasing years by years.
 Rise in income and consumption as people
become more aware and it is recommended as an
important part of diet.

12. SWOT ANALYSIS

13. STRENGTH
Our product offers high
quality.
Product is easily available.
Provide organic nutrition
WEAKNESS
High competition.
Low market share.
Buliding image in customer
mind takes longer time.
OPPORTUNITIES
To capture large market share
Benefit in economies of scale
Loyalty among customers
THREAT
Unexpected market factor
Change in taste and preference
Change in govt policies.
SWOT
ANALYSIS

14. SEGEMENTATION,TARGETING
AND POSITIONING
• Branded dry fruit
• Organic dry fruits
SEGEMENTATION
• Retail shops
• Confectionary and bakery
TARGETING
• Good for health
• Full of nutrition
POSITIONING

15. MARKETING MIX
• Free samples
• Customize
dry fruits as
gift pack.
• Online and offline
selling.
• Direct selling in
different sectors.
• As we focus on volume
of sales so as to
increase market share
we will keep margin
low.
• Offers wide
variety.
• High quality.
• Nutri hut.
PRODUCT PRICE
PROMOTIONPLACE