Grameenphone supermerkets
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The document discusses Grameenphone's plans to open a large supermarket that would sell a variety of goods at affordable prices. The supermarket would also include a Grameenphone customer service center and electronics showroom. It would meet customer demand for cheaper products and leverage Grameenphone's brand to attract customers. Before opening, Grameenphone would need to create public awareness and ensure the supermarket meets customer expectations in order to profit from the new venture.
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The document provides information on the presentation of several individuals including their name and ID number. It then discusses Nokia Corporation, providing details on its year of incorporation, position as a global mobile handset manufacturer, and worldwide market share. The presentation discusses features of the Nokia E91 mobile phone such as its memory size, video calling, 3G data, and Bluetooth capabilities. Objectives of launching the Nokia E91 in Bangladesh are identified as analyzing feasibility and market acceptance, determining probable market coverage, and analyzing costs and profits. The methodology used in the analysis is described as including market analysis, consumer analysis, and budgeting. [END SUMMARY]
বাংলাদেশের নৃতাত্ত্বিক জনগোষ্ঠীঃ মনিপুরী সম্প্রদায়
বাংলাদেশের নৃতাত্ত্বিক
জনগোষ্ঠীঃ
মনিপুরী সম্প্রদায়
Promotion and Pricing Strategies
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
Strategies for Mature and Declining Markets
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
Generating New Idea of Business: Tetra Pack Coconut Water
This 3-sentence summary provides an overview of the key points from the document:
The document proposes a new business idea of producing and selling packaged coconut water in tetra packs, noting that it would be like fresh coconut water but available anywhere, cheaper and more efficient to consume, and could come in different flavors to attract consumers. It describes some health benefits of coconut water and features of packaging it for sale, such as using tetra packs and adding flavors. The summary concludes by stating that the document analyzes consuming packaged coconut water as a business concept.
Quality and performance
This document discusses various concepts and frameworks related to quality. It begins by defining quality from the perspectives of customers and producers. Key dimensions of quality for manufactured products and services are described such as performance, reliability, and timeliness. Total quality management, Six Sigma, and ISO quality standards are explained. The document also covers the costs of quality including prevention, appraisal, and failure costs. International quality awards like the Malcolm Baldrige and Deming Prize are briefly introduced.
Advertising
Advertising is a paid form of marketing communication through the media that is design to influence the thought patterns and purchase behavior of a target audience.
New product idea: Formalin Test kit
Ananda Barua proposes a new product idea - a formalin test kit. Formalin is a common antibacterial agent found in cleaners and disinfectants, composed of formaldehyde and methanol. The proposed test kit would resemble a thermometer or medical scanner and contain glass, plastic, and aluminum components as well as scientific ingredients. Barua believes the test kit, priced between 300-3,000 taka, would be profitable for people of all socioeconomic levels and help reduce formalin in society for public health and private financial gain.
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Grameenphone supermerkets
- 3. Product feature A large market where people can buy all types of goods including food items , cosmetics,clothes,ornaments and other necessaries of human being. It will also include Grameenphone customer service center , mobile & electronics show room.
- 4. Fundamental or significant aspects of business As people now want to buy something at a cheaper rate, a supermarket can help them a lot to meet their expectation. So if they launch such types of markets , it can easily grasp the customer value with their present fame.I
- 5. Business policy GP firstly needs to establish a magnificient building for the markets. Before establishing the market GP must create public awareness through newspaper , television ,facebook and other sources.They must measure how much people are eager about the matter.
- 6. Why is it profitable ? Firstly, there is a great lack of supermarkets in Bangladesh. But there is a great demand of it. If GP can ensure expectation of customer , it can grasp huge profit from the business.
- 7. Concrete assumption GP can make the best use of it’s capital & fame by building such a supermarkets. It will give the consumer comfortable buying opportunity. And in return GP will receive a profitable customer relationship.