The document outlines a business plan for a proposed juice bar called Fresh Juice Bar. It details the company description including the name, logo, startup date as a sole proprietorship, and mission/vision statements. It then outlines the product offerings which include various fruit juices. The marketing plan discusses the product, price, place, promotion and target customer segments. It also identifies competitors and performs a SWOT analysis. An operational plan provides details on suppliers and a sales forecast. The financial plan outlines the initial investment needs and projected balance sheets, break-even analysis and cash flows. Key partners, activities, value propositions and revenue streams are also identified.

1. Fresh Juice Bar
Business Plan
J.I.U.Jayalath
UWU/EAG/13/0015
Export Agriculture
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2. General Company Description
• Name of the Business
Fresh Juice Bar
• Logo
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3. • Startup date of the business
I planned to start the business 01/02/2017 onwards
• Legal form of ownership
Sole proprietorship
• Vision Statement
“To be perceived as the provider of the most
delicious, convenient and healthy grab and go
alternative in Monaragala district” within next 2
years
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4. • Mission Statement
“To provide a healthy, tasty and refreshing
experience with my 100% natural fruit juices. To
serve and satisfy the nutrition needs of health
conscious consumers through the high quality of
my products.”
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5. • Objectives
1. Become as the Best New Juice Shop in the
Monaragala city
2. Improving the customer satisfaction through
the good quality of products
3. Turn in profits from the first year of
operations.
4. The creation of unique, innovative and
healthy products that will differentiate from
other juice shops
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6. • Products
1. Orange Juice
2. Papaw Juice
3. Melon Juice
4. Soursop Juice
5. Pomegranate Juice
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7. Marketing Plan
• Product
My product is unique because it is a healthy
alternative to fast food. Juice is based on 100%
natural ingredients, no preservative added.
• Price
1. Orange Juice Rs.60
2. Papaw Juice Rs.60
3. Melon Juice Rs.60
4. Soursop Juice Rs.80
5. Pomegranate Juice Rs.120
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8. • Place
As the place is closer to the hospital and the
school I can have a continuous supply of an
assured group of customers
• Promotion
Websites, posters
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9. • Customers
1. Kids/Teens – More experimental /Youth –
Experimental and more buying
2. Working People
3. Housewives
4. Elderly people
5. Patients
6. School, Colleges
7. Hotels, Restaurants
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10. • Competitors
My main competitors are:
1. Milano Fruit juice
2. Juice bar
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11. • SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
• Adequate availability of raw materials
• Price, a competitive advantage
• Natural Product
• Delivery service
 Seasonal availability of fruits
 Brand acknowledgement
 Late entry into the market.
• Participation with a growing industry.
• Competitive advantage over carbonated
soft drinks.
 Unstable government policies
 High competition
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12. Operational Plan
• Suppliers
Material Suppliers Location Price/unit
(Rs/kg)
Papaw Thiwanka Fruits Monaragala 120
Orange Thiwanka Fruits Monaragala 160
Melon Thiwanka Fruits Monaragala 120
Pomegranate Thiwanka Fruits Monaragala 150
Soursop Thiwanka Fruits Monaragala 200
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13. • Sales Forecast
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14. Personal Plan
• I do not go for a complex personnel plan.
Throughout the first year only I will work and
from the second year I hope to get the help of
my mother.
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15. Financial Plan
• I own the building and Rs. 945000 is needed
for the initial investment. For that I will put Rs.
500000 in the form of building and rest of the
capital (445000.00) will be taken as a bank
loan with 10 % interest
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16. • Initial Investment
• Initial Balance Sheet
• Break-even Analysis
• Pro Forma Financial statement
• Cash flow statement
• Balance Sheet
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17. Key Partners
Ministry of Health
Local government
Fruit suppliers
PHIs
Key Activities
Production
Marketing
Value Proposition
Good for health
No artificial additives/
preservatives
Fresh taste
Customer
Relationships
Sponsoring school’s
activities
CRM
Customer Segments
School children
Patients
Tourists
Adults
Key Resources
Fruits
Machinery
Channels
Website
Posters
Cost Structure
Fruits cost
Water cost
Electricity cost
Revenue Streams
Selling drinks
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