New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
.1. introduction to New product development process
2. meaning of new New product development process
what is innovation and innovation
3. New product development process
4. step 1 idea generation
5. step 2 idea screening
6. step 3 concept develop & testing
7. step 4 marketing strategy
8. step 5 business analysis
9. step 6 product development
10. step 7 test marketing
11. commercialization
thank you very much
new product development and product life-cycle strategies sabaAkhan47
In this presentation i have explained the following:
1) definition of NPD (new product development)
2) NPD process
3) MANAGING NEW PRODUCT DEVELOPMENT
a) Customer-centered NPD.
b) Team based NPD.
c) Systematic NPD
4) Product life cycle and its stages.
5) Additional product and service considerations
6) Product decision and social responsibility
7) International product and services marketing.
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
PRODUCT DEVELOPMENT - Product development means making changes in the size, design, color, shape, characteristics, packing etc. of the product.
NEW PRODUCT DEVELOPMENT PROCESS
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
.1. introduction to New product development process
2. meaning of new New product development process
what is innovation and innovation
3. New product development process
4. step 1 idea generation
5. step 2 idea screening
6. step 3 concept develop & testing
7. step 4 marketing strategy
8. step 5 business analysis
9. step 6 product development
10. step 7 test marketing
11. commercialization
thank you very much
new product development and product life-cycle strategies sabaAkhan47
In this presentation i have explained the following:
1) definition of NPD (new product development)
2) NPD process
3) MANAGING NEW PRODUCT DEVELOPMENT
a) Customer-centered NPD.
b) Team based NPD.
c) Systematic NPD
4) Product life cycle and its stages.
5) Additional product and service considerations
6) Product decision and social responsibility
7) International product and services marketing.
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
PRODUCT DEVELOPMENT - Product development means making changes in the size, design, color, shape, characteristics, packing etc. of the product.
NEW PRODUCT DEVELOPMENT PROCESS
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
New product planning stages
1. Presentation on: NEW PRODUCT
DEVELOPMENTT
1
Presented By: Md. Moinuddin Khan Kafi
Course title: Product panning and Development
Id: 17201002
Bachelor of Business Administration
Evening Batch
Fareast
International
University
PROCESS.
3. THE MEANING OF “PRODUCT”
✔A product is a set of tangible and intangible attributes,
which include packaging, color, price, quality, brand
name and manufactures and retailers services , all these
that buyer accept as a want satisfaction.
3
4. 5
Product
Classification
On the basis of purpose for which they are bought.
Consumer product Business Product
Goods or Services
which are bought by
final consumer for
consumption.
Products which
purchased for further
processing to produce
other products
5. New product.
A product is anything that can be offered to a market to satisfy needs and
wants.
A New product is any product which is perceived by the customer as being
new.
New product Categories…….
1:New to the world.
2:New to the product lines.
3:Additions to the existing product line.
4:Improvements & revisions of existing products.
5:Repositioning.
6:Cost reductions. 3
6. What is new
Product
A new product is a product which is totally new in concept.
Any product which is perceived by the customer as being new.
A new product can be categorize into :
✔Truly new
product.
✔Innovated
product from the
existing one.
7. How to Have New Product Failure
New product failure (70-80% of brands)
How to fail:
Offer no unique benefit (Pepsi’s clear soda vs. Secret’s clear deodorant)
or non-delivery of promised benefits
Race to market (Ford Pinto, Ford school bus, Netscape)
Give little thought to promotion (Chevy NoVa)
Give little thought to competition (Wal-mart’s impact)
8. Why do most new products fail??
•ABSOLUTE
•RELATIVE
•80%+ FAIL
POOR PRODUCT POSITIONING
VAGUE CONSUMER DIFFERENCE
9. Developing a New Product
Idea To Product
What is the Process?
1st you need a PLAN.
10. Developing a New Product
Strategic Planning
Mission &
Objectives
Environmental
Scan
Strategy
Formulation
Strategy
Implementation
Evaluation &
Control
Who are You & What do You Want to Do?
Regulations, Competition, Economy, Market Size, Etc.
Plan How to Achieve Your Goals
Work Your Plan
A Good Strategic Planning
Process Requires That You Look at All of The
Possibilities for Your Business. A Good Guide to the
Preparation of a Strategic Plan is Provided in the
Books by Michael E. Porter (Harvard Business
School).
12. Methods used for developing new product
12
A firm can obtain new product through to ways
✔ By R &D Cell:
Developing new product through
R&D , either from
entirely new product or bringing
innovation in the existing
products.
– By Acquisition
By this a firm buy
an other firm
wholly or get
licensee in order to
obtain new product
13. 1
2
3
4
5
6
7
8
• Idea Generation
• Idea Screening
• Concept Development
• Marketing Strategy Development
• BusinessAnalysis
• Product Development
• Market Testing
• Commercialization
8 StagesOf
Product
Development
15. 1.Idea Generation .
Idea generation is continuous, systematic search for new product
opportunities.
Ideas form using creativity generating techniques and generated through
firm’s Internal Sources & external Sources.
1
5
17. 2.Idea Screening.
1
7
Filtering the ideas to pick out good ones & dropping the poor ones.
Total ideas are categories into three group. They are, promising ideas,
marginal ideas and rejected ideas.
In screening ideas, the companies normally face 2 serious errors & they must
try to avoid these mistakes.
1. DROP ERROR 2. GO ERROR
19. 3. Concept Development & Testing.
Here, the Product Idea is converted into product concept.
When developing product concept following criteria should be consider.
Who will use the product.
What primary benefit
should this product
provide. When will this
product be consumed.
22. 4.Marketing Strategy Development.
After concept testing, for concepts that qualify a preliminary marketing strategy
is created to introduce new product into market.
22
24. 5.Business Analysis.
In Business Analysis ,
Estimate sales volume based upon size of
market.
Estimate profitability and break-even point.
Estimate likely selling price based upon
competition and customer feedback.
25. 6.Product Development.
Up to now, the product has existed only as a word description, a drawing.
The company will now determine whether the product idea can translate
into a technically and commercially feasible product.
Produce a
physical prototype
Test the
product
Conduct focus
group customer
Make
adjustment
25
30. 8.Commercialization.
After successful market testing, new product comes to commercialisation
stage.
During this stage, production of new product on a commercial basis is rapidly
built up and implementing a total marketing plan.
For formally launching a New Product, the following decisions to be taken:
A) When to launch (Timing)
B) Where to launch (Geographic Strategy)
C) To Whom (Target-Market Prospects)
D) How to launch (Introductory Market Strategy)
12
31. CONCLUSION.
Every year millions of rupees are being spent on R&D for new products
development. Such huge investment is necessary as new products are the only
means of survival of a firm.
New product development provides a number of advantages to the
enterprise.
To produce goods & services with best quality.
It helps in providing maximum customer satisfaction.
To replace declining product and take advantage of new technology.
To maintain/increase market share with competitive advantages.
To fill gap in the market.
13
