New product: Fat blocking health drinks
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The document presents a proposal for a new fat blocking health drink product for the Bangladesh market. The proposed drink would help reduce fat absorption and regulate digestion and glucose levels. It discusses the product features and benefits, the potential market opportunity given increasing health consciousness, and a business plan including marketing, patents, testing, and production. The proposal argues the product would be profitable due to having no competitors, fulfilling consumer demand for a healthy drink, and having accessible raw materials and production processes.
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Boosta Healthy Drinks marketing plan1Table of
Boosta Healthy Drinks marketing plan
1
Table of Content
Executive Summary
Marketing mission statement
Slogans
Unique features or proprietary aspects of Product
Goals and objectives
SWOT Analysis.
PESTEL Analysis
Target Market.
Value proposition
Marketing Mix
Implementation
Executive summary
Company goals and objectives are very clear which is mainly about offering healthy drinks.
It also cares about going green and apply sustainability practices throughout operations and manufacturing to protect the environment.
Boosta’s segmentations are Psychographic, demographic and benefit segmentation where they focus on the lifestyle of their customers which is a healthy lifestyle. Also, the benefits the product offers to have better health. But also, anyone can use Boosta drinks as it is healthy, and anyone can get it.
SWOT analysis is conducted to understand initially strengths, weakness, opportunities, threats.
PESTEL analysis also is done although it is still a start-up company at the introduction phase this analysis is done to have the foundation for later on and to have a clear picture of the status quo.
Marketing Mix also to understand how 4Ps impact marketing plan.
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Marketing Mission Statement
Boosta, aims to provide a healthy energy drink made from organic vegetables and fruits, providing consumers with their daily intake of multivitamins as well as helping boost their energy.
Slogan: Boosta boosts your energy, Immunity and your health.
Market Analysis
The global health drinks market size was valued at USD 478.10 billion in 2019 and is anticipated to expand at a CAGR of 6.06% in terms of value during the forecast period.
It is Found that 59% of consumers in North America purchase products that help save them time and effort.
Millennials are leading the charge by making health-promoting diet and lifestyle choices a priority, as recent studies indicate.
Market segmentations to focus on: Demographic, Psychographic, Benefits.
The U.S. is the largest health drink consuming nation as it holds more than 65% market share of the North America sports nutrition market and approximately 20% market share of the global health drinks market.
The factors such as rising health consciousness along with changing lifestyle with fast-paced living in the U.S., Canada, and Mexico is expected to boost the growth of North America health drinks market over the period 2020 to 2026.
Unique features or proprietary aspects of Product
Boosta Energy drink is different because of its manufacturing process where sustainability practices are applied throughout the entire process to protect the environment. Also, Boosta is an immunity booster drink where anyone can drink to have better immunity and a higher level of energy. Boosta's supply chain process is very well managed and controlled to deliver ...
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The document provides information on the presentation of several individuals including their name and ID number. It then discusses Nokia Corporation, providing details on its year of incorporation, position as a global mobile handset manufacturer, and worldwide market share. The presentation discusses features of the Nokia E91 mobile phone such as its memory size, video calling, 3G data, and Bluetooth capabilities. Objectives of launching the Nokia E91 in Bangladesh are identified as analyzing feasibility and market acceptance, determining probable market coverage, and analyzing costs and profits. The methodology used in the analysis is described as including market analysis, consumer analysis, and budgeting. [END SUMMARY]
বাংলাদেশের নৃতাত্ত্বিক জনগোষ্ঠীঃ মনিপুরী সম্প্রদায়
বাংলাদেশের নৃতাত্ত্বিক
জনগোষ্ঠীঃ
মনিপুরী সম্প্রদায়
Promotion and Pricing Strategies
This document provides an overview of Chapter 14 which discusses promotion and pricing strategies. It outlines the learning goals which include explaining integrated marketing communications and the promotional mix. It also summarizes different types of advertising, sales promotion, personal selling, and public relations. Pricing strategies and how firms set prices are also covered.
Strategies for Mature and Declining Markets
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
Generating New Idea of Business: Tetra Pack Coconut Water
This 3-sentence summary provides an overview of the key points from the document:
The document proposes a new business idea of producing and selling packaged coconut water in tetra packs, noting that it would be like fresh coconut water but available anywhere, cheaper and more efficient to consume, and could come in different flavors to attract consumers. It describes some health benefits of coconut water and features of packaging it for sale, such as using tetra packs and adding flavors. The summary concludes by stating that the document analyzes consuming packaged coconut water as a business concept.
Quality and performance
This document discusses various concepts and frameworks related to quality. It begins by defining quality from the perspectives of customers and producers. Key dimensions of quality for manufactured products and services are described such as performance, reliability, and timeliness. Total quality management, Six Sigma, and ISO quality standards are explained. The document also covers the costs of quality including prevention, appraisal, and failure costs. International quality awards like the Malcolm Baldrige and Deming Prize are briefly introduced.
Grameenphone supermerkets
The document discusses Grameenphone's plans to open a large supermarket that would sell a variety of goods at affordable prices. The supermarket would also include a Grameenphone customer service center and electronics showroom. It would meet customer demand for cheaper products and leverage Grameenphone's brand to attract customers. Before opening, Grameenphone would need to create public awareness and ensure the supermarket meets customer expectations in order to profit from the new venture.
Advertising
Advertising is a paid form of marketing communication through the media that is design to influence the thought patterns and purchase behavior of a target audience.
New product idea: Formalin Test kit
Ananda Barua proposes a new product idea - a formalin test kit. Formalin is a common antibacterial agent found in cleaners and disinfectants, composed of formaldehyde and methanol. The proposed test kit would resemble a thermometer or medical scanner and contain glass, plastic, and aluminum components as well as scientific ingredients. Barua believes the test kit, priced between 300-3,000 taka, would be profitable for people of all socioeconomic levels and help reduce formalin in society for public health and private financial gain.
Csr activities of unilever bd ltd
This document outlines Unilever Bangladesh's corporate social responsibility initiatives, including talent competitions, a floating hospital, balancing profit with corporate behavior, and providing education and scholarships. It discusses the floating hospital program and how Unilever aims to improve worker skills, ensure safety, produce quality products with limited profits, and add nutrition to products. Unilever also provides scholarships to poor students for primary, secondary, and higher education.
Dutch bangla bank limited (dbbl)
Dutch-Bangla Bank Limited (DBBL) focuses on corporate social responsibility (CSR) through various initiatives. DBBL supports health initiatives such as HIV/AIDS and diabetes treatment, rural healthcare centers, and donations for medical universities. It also focuses on education through scholarships, book donations, and support for universities. Additionally, DBBL contributes to disaster relief and supports prevention of drug abuse. It has received international recognition for its CSR programs. DBBL aims to go beyond profit-making and improve society through responsible entrepreneurship and voluntary initiatives.
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বাংলাদেশের নৃতাত্ত্বিক জনগোষ্ঠীঃ মনিপুরী সম্প্রদায়
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New product: Fat blocking health drinks
- 1. Md. Jahidul Islam ID: 1391 3rd Batch 2nd Year, 2nd Semester Department of Marketing Jahangirnagar University
- 2. Presentation Topic “New Business Product in Perspective of Bangladesh”
- 3. Topics will be discussed Product Name. Product Features. Significant aspect of business. Business Policy. Why people buy this product. Why this product is profitable? Concrete assumption
- 4. New product Product: Fat blocking health drinks Product type: Soft drinks Features: It can reduce the absorption of fat in the body and helps lower cholesterol levels. It helps to regulate the digestive system. It increases the nutrient absorption. It stabilizes glucose levels. Many even it prevent a variety of other gastrointestinal disorders.
- 5. Significant Aspect of Business: Normal soft drinks are harmful for health It contain little to no nutrients. By drinking these drinks daily there may be 30% greater chance of weight gain around the belly. People become conscious about health. So fat-blocking drinks may be the desirable product for these people. It contain a fat-fighting ingredient called dextrin. So this product has great possibilities in Bangladesh.
- 6. Business policy SWOT analysis Targeting Market Getting all necessary patents and copyrights Test of the product Promotion
- 7. Why people will buy this product People become conscious about their health. It is the only fat blocking drinks It has unique feature that make it different from other. It will be highly affordable It can stabilizes glucose levels It helps to regulate the digestive system It is free from artificial coloring
- 8. Profitability There are no competitors. It is totally an innovative product. As it is completely new product the people will buy it from their curiosity. In summer season it will be more demandable product. Raw materials are available there. Production process is not too much complicated. Available human resources.
- 9. Concrete Assumption This product has great possibilities this country. We can provide the consumer’s expected product by this. People search for healthy drinks like it. So to fulfill consumers demand we need to launch this product.
- 10. Thank you for being with me...