Honey popcorn
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This document outlines a business plan for a new honey popcorn product. It discusses the procedure, uniqueness, target market, perceived value, challenges, product specifications, implementation plan, strengths, weaknesses, opportunities, threats, and phases for the new product. The plan is to introduce an innovative honey popcorn product made with hygienic ingredients and zero preservatives at an affordable low price that is not currently available on the market.
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2. Stages of the new product development process are described including idea generation, screening, concept development, marketing strategy, business analysis, product development, test marketing, and commercialization.
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Businesses cannot survive long time without innovation with single product. Student Biryani lose their focus on product development and R&D although they offers variety of dishes but customers think only biryani is good item in the menu most of customers comes to eat biryani. Student Biryani has strong chain of franchises, many of franchises not follow the SOPs and policy, sometime the size and weight of the meat and the quantity of rice are not proper, tables are not clean, washrooms are dirty, many franchises sealed due to unhygienic food supply. Food business success depends on taste, quality, reasonable price and good service.
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- 2. Name ID Rakesh Tripathi 132200073 MD. Mahatab Molla 132200074 Md. Helal Uddin 132200075
- 3. Procedure Uniqueness Market Position Buyers and target group Perceived Value Challenges Product specifies Implementing the plan Swat
- 6. New taste Innovative product Made with hygienic ingredients Zero Preservative Low price Available in consumers reach
- 7. Product is not available in the market Our brand is unfamiliar to people So we are in 3rd position.
- 9. Unknown brand Efficient product Effective quality Low budget Readily available
- 10. Make awareness Fluctuation in price Product maximization Maintain Product Guidelines Affordable for rural customer belief of the consumer
- 12. Phase 1
- 13. Phase 2
- 14. Phase 3
- 15. Our Strengths Own land for production Reasonable price Unique test Our Weaknesses Having no patronize on behalf of government Lack of technical skill Inexperienced people To Be Continued
- 16. Our Opportunities New business idea in Bangladesh Attract consumers by new taste There are less competition Our Threats Unawareness of the consumer by new taste Natural calamities Competition may arrive Successfully Complete