The document outlines a startup focused on organic farming, highlighting the negative impacts of toxic materials on health and the environment, as well as challenges faced by Indian farmers. It presents a comprehensive business plan that includes product offerings, market strategies, team structure, and financial sources while emphasizing a mission to promote organic food and improve farmers' incomes. Additionally, it incorporates a SWOT analysis to assess potential strengths, weaknesses, opportunities, and threats in the organic food market.

1. Startup on organic farming
Aniket Raj,Tezpur University

2. Problems
03
IMPACTS HEALTH
Negative Impacts on human due to use of toxic materials in farming.
Most common Diseases due to Pesticides.
• Birth Defects, Cancer, Asthma, Diabetes, Allergies & More
IMPACTS ON WATER, SOIL AND AIR
Soil microorganisms and earthworms are poisoned.
Loss of soil fertility and soil pollution.
IMPACTS ON ECONOMY
Harmful chemicals In food causes illness resulting in loss of man-work.
PROBLEMS FACED BY INDIAN FARMERS
• Financial Problems (Low incomes of farmers)
• Lack of access to information.
• No access to good quality of seeds.
• Lack of mechanization.
• Agricultural Marketing & Market related issues.
PROBLEMS FACED BY THE PEOPLE DUE TO SYNTHETIC FERTILIZERS IN PRODUCTION & PROBLEMS
FACED BY INDIAN FARMER

3. Chemical Free food (Organic Products)
01
Fresh food
02
Best Price
03
Easy and Constant Availability
04
Market
Requirements
Varieties in Products
05 Fruits, vegetables, mushrooms, grains, nuts, seeds,
Dairy products, eggs, meats, honey ,etc.
Quality organic products at affordable price.
Should be available in market & option of home delivery.

4. Plan
FARMERS RAW MATERIALS PRODUCT
MARKETReceiving Raw
Materials from
farmers
Production
From stores to
market place
Offline Shopping
Meeting with farmers
& training procedure
Meeting
Product Ready
Processing and
Packaging
ECOMMERCE
Home delivery option
Online Shopping
CUSTOMERS
Feedback
OurCompany

5. SWOT Analysis
Startup Costs, Nill market reputation(New Business).
Weaknesses
Reasonable Price, Wide Variety of organic products, Quality products, Unique &
Innovative production methods.
Strengths
Climate Change, Pollution, Turning down of Economy.
Threats
Job opportunities, Income growth of farmers (They won’t have to think about the
market. They will get proper cost for their farming)
Opportunities
S
W
O
T
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS
SWOT

6. Organic food at every door and on every plate.
VISION
Keep our consumers healthy.
VALUES
To switch the people’s food toward organic
food & to increase the income of farmer.
MISSION
To be among the frontline producers and take
lead in the organic production sector.
VISION
VALUES
VALUESVALUES
MISSION
Goals & Objectives

7. MEET THE TEAM
Souhardya Das
R&D MANAGER
Aniket Raj
MARKETING MANAGER
Satish Tiwari
CEO/FOUNDER
Pawan Kumar
SALES MANAGER
Manish Kumar
GENERAL MANAGER

8. MEET THE TEAM
Abhishek Kumar
PRODUCTION MANAGER
Bihung Muchahary
TECHNICAL MANAGER
Sanjay Barman
HR MANAGER
Ashutosh Tiwari
FINANCIAL MANAGER
Diwakar Kumar
ADMINISTRATION MANAGER

9. Research
Development
& Training
Research
Research about the efficient production method, latest
techniques, technologies & about weather.
Development
Development of hybrid varieties, improvisation of the quality of
nutrition in products, Selection of best breed of seeds.
Training
Training, motivating & equipping Farmers with best seeds, modest
methods & technologies of organic farming.
Passing timely information about Climate forecast, Weather
Forecast.

10. Production ,Processing & Packaging
ProductProduct Development
Process
Raw Material Processing
Washing
Drying
Separation
Etc.
Packaging & Labelling
Packaging shape, size, material used
Information about Ingredients,
Instructions & uses.

11. Selling Direct To
Consumers
Selling Through
Retailers
Selling Through
Wholesalers
Wholesaler
Retailer Retailer
Consumer
Sales Warehouse
Through
Ecommerce,
Online Sites.

12. Places Audiences
Marketing Primary Marketing objective: To sell at least 500 Products in 1st month
Ads in Pamphlet
& Newspapers
Outdoor Ads
Hoardings
Banners
Online Ads
Social media
Google Ads
Ads in TV, Radio &
Theaters
Sponsorship
Advertising
Apartments
Gyms
Restaurants
Parks
Best Places to advertise our product
(Target Market)
Hospitals
PRIMARY SECONDARY

13. Finance Sources
02
Bank loan
01
• Founder Finance
• Retained Profit
• Friend & families
• Credit Cards
Internal
Sources
04
Government
grants &
subsidies
03
Raising money
from a large
number of people
Crowd
Funding
05
Exchange of
Equity stack
Angel
Investor

14. RiskAnalysis Service Risk
What if people like our
product & services or
not ?
Minimum Viable Plan, to
check and take feedback
Improve the service
Financial Risk
Risk of Paying Back
the borrowed money ?
Interest might be high
Overspending

15. Thank you