Learn about how mobile can accelerate your business in practical terms. • The mobile landscape and example of companies making the most of it • What to consider when you go mobile • Practical tactics used in mobile marketing, tools and features, mobile ROI, and the core characteristics of successful mobile marketing campaigns • Learn what some of those buzzwords mean to demystify mobile - Augmented Reality, GPS, SoLoMo, Gamification, QR codes etc Find out what mobile could be doing for your business.

1. Embrace
or
Die
–
How
mobile
can
accelerate
your
business?
28th
March
2013

2. There
are
6.8
billion
people
on
the
planet.
Only
3.5
billion
of
them
use
a
toothbrush.
4
billion
of
them
use
a
mobile
phone.
2
Proprietary
&
ConfidenCal
hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

3. Proprietary
&
ConfidenCal
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hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

4. 81%
of
smartphone
users
have
done
product
research
via
smartphone.
50%
have
made
a
purchase
with
one.
Proprietary
&
ConfidenCal
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hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

5. 9
out
of
10
mobile
searches
lead
to
ac@on...
…
and
over
half
lead
to
purchase.
Proprietary
&
ConfidenCal
5
hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

6. 70%
of
mobile
searches
lead
to
ac@on
within
one
hour.
It
takes
one
month
for
the
same
percentage
of
desktop
users
to
catch
up.
Proprietary
&
ConfidenCal
6
hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

7. No
surprise
that
its
having
an
impact
1. 33%
of
ecommerce
traffic
is
mobile
2. 40x
ROI
for
every
$1
spent
on
mobile
3. 22%
of
hotel
reviews
are
on
mobile
4. 70%
of
same
day
bookings
are
via
mobile
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&
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8. 43%
of
marketers
currently
use
mobile
technology
Another
25%
plan
to
do
so
within
the
next
12
months,
and
16%
plan
to
do
so
in
more
than
12
months.
Only
15%
of
marketers
have
no
plans
to
use
mobile
technology.
Proprietary
&
ConfidenCal
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hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

9. Growing
mobile
ad
spending
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&
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10. Mobile
ads
perform
4-­‐5
@mes
beSer
than
online
ads
in
key
metrics
such
as
brand
favorability
awareness,
and
purchase
intent.
Proprietary
&
ConfidenCal
10
hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

11. 16%
of
smartphone
users
made
a
purchase
because
of
a
marke@ng
message
received
on
their
phone
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&
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hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

12. Mobile
coupons
receive
10
@mes
higher
redemp@on
rates
than
print
coupons.
Proprietary
&
ConfidenCal
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hGp://www.slideshare.net/HubSpot/50-­‐mobilefactsdeck62812

13. New
payment
technologies
being
adopted
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14. LBS
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15. Gamifica@on
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16. Trend
Example
“Video”:
why
it
maSers
Video
is
a
core
component
of
the
booking
and
travel
process
Online Video becomes key feature
Videos along the whole planning process
Video for Sharing
10M
Downloads
Sources:
Think
Travel.
Proprietary
&
ConfidenCal
16

17. Augmented
Reality
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&
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18. Evolu@on
is
rapid
Augmented
Reality
Augmented
Reality
Proprietary
&
ConfidenCal
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19. Business
going
mobile
and
not
the
mobile
business
Proprietary
&
ConfidenCal
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20. Applica@ons
are
exploding
across
industries
250
Publicly
Available
Apps
(End
2012)
200
No.
of
Apps
150
100
50
0
AutomoCve
Industrial
Media
Hotels
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&
ConfidenCal
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21. Even
handset
manufactures
bet
on
apps
• Nielsen
claims
there
are
41
apps
per
device
on
average
• BlackBerry’s
App
World
now
touts
100,000
BB10
applicaCons
• BlackBerry
claims
30,000
applicaCons
were
added
in
the
last
couple
of
weeks.
Each
day
BB10
early
adopters
are
waking
up
to
new
apps
with
just
20%
Android
apps.
Proprietary
&
ConfidenCal
21

22. >100,000
Windows
Phone
Apps
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&
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23. 10,000 Windows 8 RTM Apps?
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&
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24. Appcessorizing
Everything!
Everything
is
going
to
be
connected
to
an
app!
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&
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25. Connected
Home,
Connected
Devices
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&
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26. It’s
real
–
Philips
Hue
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&
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27. Connected
Cars
SpoCfy
integrated
into
Ford
Car
System
Volvo
-­‐
Sensus
connected
touch
system
Audi
can
make
your
car
a
Wi-­‐Fi
hotspot
Tesla’s
huge
touchscreen
wows
the
crowd
Proprietary
&
ConfidenCal
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28. You
can
either
appcessorize
it
Or
Api-­‐fy
at
the
core
You
s@ll
need
to
manage
Partners,
Apps
and
API’s
Proprietary
&
ConfidenCal
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29. MGM
Resorts
Interna@onal
• Own
App
Store
• 18
apps
• Templated
apps
to
maximize
economies
of
scale
• Book
rooms,
buy
Cckets,
order
room
service,
etc.
800,000
downloads
• Casinos
track
and
interact
with
guests
via
smartphone
apps.
Proprietary
&
ConfidenCal
29

30. Who’s
doing
well?
Nike+
App
Tesco’s
Home
Plus
RedBull
Apps
-­‐
Wrapp
–
hot
new
Facebook/ Entertain
30
voucher
app
service
Proprietary
&
ConfidenCal

31. Exicon
–
App
LifeCycle
Management
Company
• To
simplify
and
accelerate
the
creaCon,
deployment,
management
of
mobile
apps
• Using
our
mobile
applicaCon
management
tools
around
the
App
Lifecycle
to
manage
-­‐ ApplicaCons
-­‐ Developers
-­‐ APIs
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&
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31

32. Plalorm
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&
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33. Our
Customers
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&
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33

34. Exicon’s
App
LifeCycle
Process
Your software
evolution
Your strategy
Your ROI
Your software
DEFINE
What
do
you
need?
Mobility
strategy
Finding
you
the
best
BUILD
developers
&
project
Get
your
somware
EXICON App LifeCycle managers
for
your
sogware
Method
ENGAGE
Get
it
in
the
right
place
and
drive
users
to
download
your
app.
Downloads
&
Engagement
How
did
you
do?
MEASURE
Control
&
monitor
assets
How
could
you
do
beGer?
Proprietary
&
ConfidenCal
34

35. Define
DEFINE
What
do
you
need?
Mobility
strategy
• What
are
your
company’s
main
objecCves?
• Can
mobile
support
it?
• If
so
what
do
you
want
to
achieve?
• Who
are
you
trying
to
reach?
• Where
are
they?
• What
devices
do
they
use?
• What
could
you
do?
• What
are
your
compeCtors
doing?
• What
does
success
look
like
to
you?
Proprietary
&
ConfidenCal
35

36. Build
Finding
you
the
best
BUILD
developers
&
project
Get
your
somware
managers
for
your
sogware
• Who
should
be
building
the
app
for
you?
• Do
they
have
the
right
skills
and
experience?
• Are
they
able
to
evolve
with
you?
• Are
you
able
to
store
your
criCcal
project
needs?
• Who
will
project
manage
it?
• Are
you
up
to
date
with
news
about
your
developers?
• Where
are
you
going
to
securely
store
all
the
assets?
Proprietary
&
ConfidenCal
36

37. Engage
ENGAGE
Get
it
in
the
right
place
and
drive
users
to
download
your
app.
Downloads
&
Engagement
• Are
you
in
the
relevant
app
stores?
• Is
your
social
media
driving
downloads?
• Are
you
geing
real
engagement?
• Are
you
using
in-­‐app
promoCons?
• Do
you
have
all
your
digital
content
under
your
control?
• Are
you
engaging
your
end-­‐users
through
your
apps?
Proprietary
&
ConfidenCal
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38. Measure
How
did
you
do?
MEASURE
Control
&
monitor
assets
How
could
you
do
beGer?
• Are
you
measuring
the
right
things?
• Are
you
really
geing
the
ROI
you
planned?
• Are
you
reaching
the
right
people?
• Are
you
achieving
your
business
objecCves?
• How
could
you
improve?
• Is
your
app
where
it
should
be?
• Are
the
services
you
are
using
providing
what
your
app
needs?
Proprietary
&
ConfidenCal
38

39. Proprietary
&
ConfidenCal
39

40. What
you
can
do
now:
Subscribe
to
our
newsleGer
&
get
email
updates
Comment
on
this
presentaCon
Follow
Exicon
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&
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