1) Mobile app usage and the mobile apps market is surging worldwide, with 44 billion mobile app downloads expected by 2016. 2) Enterprise apps are the fastest growing category on app stores, yet many enterprises lack mobile app developers. 3) Only 10% of global web traffic originates from mobile devices, yet mobile is critical for mCommerce as 44% of shoppers lookup retailers online while shopping.

1. Mobilise your Business
Nick Brown, SAP Senior Vice President, Mobile Strategy and Solution Management
Click here

2. Surge in mobile app usage worldwide
$52b
WW apps market in 2016
44b
Mobile app downloads by 2016 2
41
Average # of apps per device
1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business
models and ecosystem analysis 2012-2016” – Apr 2012; 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012
© 2012 SAP AG. All rights reserved. 2

3. Business Apps: Fastest growing app category on appstore
Yet..
WW enterprise apps market1
80%
of Fortune 500 plan to
50%
of Enterprises lack mobile
$7.7b
implement mobile apps in 20122 app developers3
$2.7b
2010 2015
“”
Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms
and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor
1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and
Expertise” - 2012
© 2012 SAP AG. All rights reserved. 3

4. Enabling mobile web is critical for mCommerce
Yet only..
44%
of Shoppers lookup retailer’s
10%
of Global Web traffic
20%
of World’s largest
site while shopping1 originated from mobile corporations that have
devices in May 20122 enabled mcommerce3
“”
95% of tablet web traffic comes from an Apple device.
1.Nielsen – “Digital Shopping: The Topline on Online” – Mar 2012 ;; 2. KPCB – “Global Internet Trends 2012” – May 2012, 3. Mobile+Positive – “Corporate Giants and their mobile
sites” – Feb 2012
© 2012 SAP AG. All rights reserved. 4

5. The Growing Importance of Mobility
• More mobile devices
• Growing demand for mobile apps for CIO Technology Priorities 2012
employees and customers
1. Analytics and BI
• Consumer and enterprise
application convergence 2. Mobile technologies
• Rapid commercial and technical 3. Cloud computing
change 4. Collaboration
• Challenges of balancing strategy
5. Virtualisation
and tactics
• Growing synergy between mobile
Gartner global CIO survey 2012, (2,336
and cloud CIOs)
© 2012 SAP AG. All rights reserved. 5

6. Mobile is now an intrinsic part of life
What would you would give up for a week to keep your mobile phone?
Brushing Teeth 22%
Caffeine 55%
Exercise 54%
??? 33%
*Bersin & associates 2012
© 2012 SAP AG. All rights reserved. 6

7. Analysts Rank SAP as a leader in Enterprise Mobility
Mobility Report
“Mobile Device Management is Dead.
Long Live Enterprise Mobile Management”
Winners Losers
SAP IBM
Antenna Oracle
Boxtone RIM
Magic Quadrant for Mobile MDM is Dead – Long Live EMM!
Application Development Platforms
Author: Chris Marsh | Co-Authors: Eugene Signorini
Authors: Bill Clark, Ian Finley, Song Chuang Yankee Group, June 2012
Gartner, 26 April 2012 ID:G00230529
© 2012 SAP AG. All rights reserved. 7

8. SAP’s mobile portfolio – build, buy and partner strategy
Industry’s most comprehensive enterprise mobile portfolio
Banking Retail Telco
B2E Apps B2C Apps
Industry LoB Analytics Custom Partner Partner
Travel & Hosp Media & Ent Automotive
SAP Mobility Platform
Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services
Afaria Mobile Device Management
Sybase 365 Messaging Infrastructure
SAP/Sybase Build Ecosystem
© 2012 SAP AG. All rights reserved. 8

9. SAP’s mobile portfolio – build, buy and partner strategy
1 Platform, 1,000s of Applications, 1M+ Developers
Banking Retail Telco
B2E Apps B2C Apps
Industry LoB Analytics Custom Partner Partner
Travel & Hosp Media & Ent Automotive
Mobility Development Tools/SDK
SAP Mobility Platform
Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services
Afaria Mobile Device Management
Sybase 365 Messaging Infrastructure
SAP/Sybase Build Ecosystem
© 2012 SAP AG. All rights reserved. 9

10. SAP’s mobile portfolio – also available in the cloud
B2E B2C
Apps Apps
Mobility Development Tools/SDK
SAP Mobility Platform
SAP/Sybase Build Ecosystem
© 2012 SAP AG. All rights reserved. 10

11. Sample Priority of Mobile Apps & Suites
Mobile Field Service & Asset Management Healthcare Mobile Suite
Mobile Retail Execution & Direct Store Procurement Mobile Suite
Delivery
Mobile Consumer Solutions Mobile Travel and Expense
Banking / Telco / Utilities / CP / Retail Management
CRM Mobile Suite Productivity Mobile Suite
Configurable / Extensible Workflow
HCM / FIN / SCM
Content Mobile Suite
© 2012 SAP AG. All rights reserved. Mobile BI/Analytics 11

12. Business context – Asset Management
While the world's GDP is around $ 46.6 trillion, the value of all
assets is assumed to be much higher. Maintenance spend alone
comes up to $ 447 billion.
Managing assets efficiently makes a
difference!
© 2012 SAP AG. All rights reserved.
* Examples: Production equipment, tools, vehicles, facilities , power grid 12

13. About Syclo
 Over 600 Customers in 39 countries
 Analysts rate as Best-in-class for Mobile EAM & Field
Services
 Deep industry & business process knowledge in
industries
 Any ERP system, network, device (optimized for SAP,
Maximo)
 Elegant configuration and deployment approach
 Unmatched integration expertise to complex systems
© 2012 SAP AG. All rights reserved. 13

14. 16+ Years of Mobile Expertise Delivers Projects - Not Pilots
© 2012 SAP AG. All rights reserved. 14

15. Syclo Industry Solutions
Utilities Manufacturing
Oil & Gas Food & Beverage
Pharmaceuticals Facilities
Public Sector Telecommunications
Engineering
Mining & Mill Chemical
Retail Aerospace & Defense
Consumer Products Transportation
© 2012 SAP AG. All rights reserved. 15