This document discusses the mobile app development landscape and opportunities in China. It notes that Exicon connects brands with over 4,000 qualified mobile app developers across 60 countries. The document also outlines trends in the Chinese mobile market like its large size and focus on local content, and provides statistics on the number of Android phone manufacturers and users of the largest mobile networks in China.

1. App Development Made Simple
November 2011
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2. There’s an app for that..
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3. The leading platform for
matching the right developers
with biggest brand globally.
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4. Exicon — Helping Brands Go Mobile since 2007
1,000
Development Houses connected with Agencies,
Marketers and Enterprises
4,000
Qualified Development Houses in our marketplace
60
Countries actively serving
Fortune 1,000 companies
3,000
Successful branded applications for your
benchmarking and competitive analysis
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5. Our Developers — Platform & Geographies
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4,000 +
789*
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Qualified Development Houses
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AMERICAN
EMEA
APAC
29%
36%
35%
WEB
1090
981
560
801
559
529
137
165
370
NUMBER OF DEVELOPMENT HOUSES AND OPERATING PLATFORMS
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6. We Serve Clients Across the Globe.
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7. Era of Smart-Phones to Smarter-Phones
• Unprecedented Pace of innovation
• Location adding a new dimension to time and money
• Intensity / focus / leadership
• Apple
• Google
• Amazon.com
• Facebook
• Combination of technology and elegant design
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8. Shift from WEB to MOBILE
-3%
Consumption in Total Minutes of
U.S. Web Use (Indexed)
web usage
Indexed (March 2010 = 100)
500M Hours across the Erosionweb
or 2.2B in Inventory
+28%
mobile usage
Source: Ben Elowitz, Wetpaint / comScore
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9. Mobile has all the Right Ingredients to Connect People
Identity
Who we are
Presence
All of the time
Social
Thread of Relationships
Video
Experience
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10. Mobile Apps are kind of a Big Deal
15B
3x in 2 years
Applications Downloads In 2010
Applications Downloads In 2010
GLOBAL MOBILE APPS DOWNLOAD
MOBILE APPLICATIONS STORES’
NUMBER OF DOWNLOADS & REVENUE, WORLDWIDE
615%
In 2009 to 2012
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11. If you want Eyeballs..
AVERAGE APP
10M
DOWNLOADS
+
USER SHOWS
THEIR APPS TO
ONE ADDITIONAL
+
<$100K
=
US$5.0
TOTAL DEV COST
GLOBAL CPM
INDIVIDUAL
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12. China Economic Trends
• Go West
Urbanization Policy to balance growth to Inner Provinces
• Go In
Focus on Domestic Consumption
• Go Out
Encourage Expansion Outside of China
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13. Doing Business in China
• China is not one Homogenous Market
• Building Relationship are Key
Personal & Business Relationships often Blur.
• Know the Key Players & Influencers
You will need them on board in order to effectively do business
• Speed
Response times are expected in a very short timeframe.
• Scale
Chinese Provinces can have 50 to 100 million people.
• Many Chinese companies insist on playing by their own rules
Business culture is very different.
• Don’t go into JVs too early
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14. In 3 Years, China added more
Internet Users than Exist in USA
Rank
Country
07–10 Internet
2010 Internet
Y/Y Growth
Population
User Additions (MMs)
User (MMs)
Penetration
1
China
246
459
20%
34%
2
India
42
88
43
8
3
Nigeria
35
45
2
28
4
Russia
25
60
0
42
5
Iran
24
37
31
49
6
USA
22
244
2
79
7
Brazil
21
79
4
41
8
Philippines
18
23
292
25
9
Mexico
13
35
24
31
10
Pakistan
12
29
43
17
Top 10
457
1,099
16%
29%
World
693
2,054
13%
30%
Source: International Telecommunications Union.
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15. 2 of the top 10 Internet Properties are in China
And their audience is 100% domestic
Google
Microsoft
Facebook
Yahoo!
Wikipedia
Amazon.com
USA Users
Apple
International Users
Tencent
VEVO
Baidu
0 200 400 600 800 1,000 1,200
Monthly Unique Visitors (MM)
Source: comScore Global, 8/11.
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17. 5 Provinces have 49.4% of all Mobile Internet Users.
Identical with distribution of wealth
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18. 3 Major Network Operations & User Amounts
CHINA MOBILE
628 M
CHINA UNICOM
186 M
CHINA TELECOM
113 M
87M Using 2G
Net Profit: $39 Billion
APRU = Average Revenue per user
TELECOM
USERS BY AUG 2011
25.61M Using 3G
Revenue $188 Billion
$8.2
JAN – JUN 2011
JAN – JUN 2011
158M Using 2G
Net Profit: $413 Million
UNICORN
28.76M Using 3G
Revenue $159 Billion
$7.3
158M Using 2G
Net Profit: $96 Million
158M Using 2G
MOBILE
40.31M Using 3G
Revenue $391 Billion
$10.9
Source: International Telecommunications Union.
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19. And What do they do Online?
Very much in line with what they do Offline
Source: The Nielsen Company
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20. China Mobile Application Report and it shows that
Nokia’s OVI Store & China Mobile’s Mobile Market
are dominating the Chinese Application Store Market
Source: iResearch inc
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21. Top Manufacturers of Android Handsets
Google
Other
2%
4%
ZTE
3%
Lenovo
4%
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HTC
Meizu
31%
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6%
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Sony Ericsson
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7%
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Huawei
9%
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Samsung
Moto
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14%
20%
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Source: Umeng
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22. Top Manufacturers of Android Handsets
Source: http://v.youku.com/v_show/id_XMjk5OTgyNDcy.html
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23. Customers want Locally Relevant Content
GLOBAL
LOCAL
Content is impactful if it’s:
01 Market specific
02 In local language
03 Culturally in touch
“An average sales increase ranging from
18 to 22 % when developers make their
app available in a local language.”
Gerard Grech, OVI App Store
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24. 35*
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25. 36*
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26. 3@*
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27. Contact Us
FOUNDER & CEO
Stefan Rust
EMAIL
stefan@exicon.mobi
WEBSITE
www.exicon.mobi
FOLLOW ME @srust99
FOLLOW US @exicon
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