Start up lessons learned - You can't beat the experience

1. "Start up lessons learned”
You can’t beat Experience
November
2014

2. 2
Founder
&
CEO
of
Exicon
Successfully
founded
and
exited
mobile
network
in
China
to
China
Unicom
Sun
Microsystems,
Lucent
and
Siemens
Top
50
Global
Mobile
Entertainment
Chairman
Emeritus
of
MEF
Experiments
with
Charged,
BomeiG,
Mobizines
Advisor
and
Mentor
http://www.exiconglobal.com/about-us/

3. 3

4. 4
API
Management
Logistics
for Apps
Applica0on
Promo0on
Applica0on
wholesale
distribu0on
Analy0cs
&
Tracking
App
Locker
Applica0on
Brief
Builder
Developer
Resource
Management
http://www.exiconglobal.com/

5. 5
Mobile
is
the
biggest
revoluGon
in
compuGng

6. 6
Follow
@benedictevans

7. More
Gme
is
spent
in
apps
7
than
on
all
the
web
Source: ComScore, Flurry Analytics

8. 8
App-­‐solutely
EssenGal

9. 9

10. 10
SoMware
is
the
New
Rock’n’roll

11. 11

12. 12
APP
=
Music

13. 13
DEVICE
=
Audience

14. 14
DEVELOPER
=
Band

15. 15
API
=
Instrument

16. 16
No
Instrument
=
No
Music

17. 17
No
API’s
=
No
Apps

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

24. 24
(Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local
IT Budget
Marketing Budget
D&D 20%
50% Global
50% Local
Development
&
Deployment

25. 25
Cu

26. 26
80%
Fail
Rate
• • •

27. 27
Focus,
Manage
your
Eme.
You’ll
be
doing
everything

28. 28

29. 29
Small & fast

30. 30
It’s
all
about
ExecuEon

31. 31
VC’s
REALLY
like
unfair
advantage

32. 32
It’s
tough,
there’s
always
a
curveball,
but
when
you
get
into
the
“zone”
and
it
takes
the
pressure
to
get
you
there.
It’s
not
how
you
fall,
but
how
you
get
up

33. Whilst we are all optimists, it’s best to prepare for the worst
33

34. 34
It’s a small world and word travels

35. Find
your
path
to
revenue,
it
comes
with
trial
and
error
but
push
it
35
The
art
of
finding
the
maximal
intersecEon
of
mutual
need
“Heidi
Roizen”

36. 36

37. 37
Hire
for
culture
and
energy
with
a
hunger
to
learn
and
passion
Don’t
hire
from
big
companies
nor
for
VC
Hire
smarter
people,
but
it’s
a
balance
between
money
and
stage

38. 38
You
make
a
lot
of
decisions
and
you
will
make
a
lot
of
mistakes,
just
don’t
make
the
same
mistakes
twice
You’re
learning
on
the
fly.

39. Average
life
of
a
start
up
is
14
years
to
exit
so
it’s
not
a
sprint,
and
it
will
39
get
tough,
but
when
the
going
gets
tough
and
you
get
through
it
something
good
will
come
out
of
it

40. You’re
the
best
person
to
be
selling
the
company.
It’s
your
dream
vision
and
passion
No
one
is
thinking
about
you
which
is
good
and
bad
40

41. 41
ADAPT
OR
DIE
“It is not the
strongest species
that survive, nor the
most intelligent,
but the ones most
responsive to
change.”
Charles Darwin

42. Tenacity
Persistence
Commitment
DedicaGon
42
Passion
Drive
Immersion

43. 43
Stefan
Rust
Founder
&
CEO
|
EXICON
LogisEcs
for
your
Apps
E:
stefan@exiconglobal.com
www.exiconglobal.com