This document discusses the growing trend of "app-ification" and use of APIs across multiple industries. It notes that as the number of applications and APIs grow, so does the complexity of managing them. The document then introduces a cloud-based platform called ARP that provides tools for companies to manage their portfolio of applications, APIs, partners and developers in order to more effectively develop and distribute apps. It highlights case studies of companies in industries like hotels, automotive and textiles that have built many apps and APIs and notes the challenges of managing them. The platform aims to provide intelligence and connections to help companies successfully develop apps and APIs and navigate the complex mobile landscape.