[APP]-cessorizing Everything!

November 2013

ARP – Application Resource Planning
A Cloud based platform providing you the intelligence, tools and connections for
managing your portfolio of Applications
The Mobile Revolution

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Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
The App-ification of Everything!

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Connected Home, Connected Devices

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It’s real!

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So real in fact Amazon dedicates a whole section to it

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Developers

API
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And how Apps flourish in an API world
Apps

APIs

Service

The device and the Network
(REST, SOAP)

Location

Proxy

Server/Cloud

Protocol
(XML, JSON)

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A Single Product: a Lightbulb
You can either appcessorize it

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A Single Product: a Lightbulb
Or Api-fy at the core

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A Single Product: a Lightbulb
You still need to manage Partners, Apps and API’s

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For a whole Industry: Automotive
You can either appcessorize it…

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For a whole Industry: Automotive
Or Api-fy it at core…

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For a whole Industry: Automotive
And then you need to manage Partners & Apps

Applications

Partners

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A Single Hotel

• 18+ apps
• 1M+ Downloads

Universal Remote Control
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Textile Industry

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Across multiple industries
250

Number of Apps

200

150

100

50

0
Hotels

Industrial
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Media

Automotive
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Problem: as Apps multiply, so does complexity

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As does the investment
1 app = US$ 1 M Investment
1 App, 2 platforms, 5 countries

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API =
BFF!
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Providing you with the intelligence, tools and
connections to make you successful in mobile
End – to - End
EXICON DASHBOARD
i2a

Apps

Analytics

Developer

API

The right
Developer

Manage your
apps

App and API
Performance
metrics

Manage
developers
and projects

Manage your
APIs

APP Directory
API Directory

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A collaborative Overview for all apps, metrics and
insights
Social Feeds
Analytics
Developers

Apps and
APIs

Distribution & Promotion
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Adoption &
Discoverability
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Proven track record with leading relationships
60
Markets

With developers, content and expertise

1,500
Connections

Between Development
Houses and
OEMs, Enterprises, Brands
globally

3,000
Development partners

On every continents for a better
worldwide integration

10,000
Successful Enterprise applications
For benchmarking and competitive analysis

1,800
Active Live APIs
For your discovery
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Software is eating the world

- 106

- 78

- 38

-1

-7

+ 427

+ 73

+4

+ 71

+1

-1.5

+2.5

Market Cap Change in 5 Years in US$ B

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Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental unpredictability

Source: HBR, “Innovation Killers”
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Every Job is impacted by technology

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Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental unpredictability

2. disregard
cost of doing nothing
Source: HBR, “Innovation Killers”
How Financial Tools Destroy Your Capacity to Do New Things
by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih

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Create Technology as part of Corporate DNA

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Acqui-Hire

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DONOR:
20 of the best
up and coming
companies

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Fresh blood to continually evolve

5. Retain

1. Partner

4. Integrate

2. Source
3. Acquire
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Nearly 20 / year

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Embrace or Resist?

… You have 2 years
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CEO & Founder
Stefan Rust
stefan@exiconglobal.com

WEBSITE
www.exiconglobal.com
I2a.exiconglobal.com

Transforming business by Application
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Mobile revolution 2014

Editor's Notes

  • #13 Or Api-fy at the core
  • #14 You still need to manage Partners, Apps and API’s
  • #18 Crestron in Skyloft18+ apps800,000 downloads
  • #29 Let’s see how blind use of processes that work for stable business fail when applied to innovation in the conditions of uncertainty.Company strategy is not what it says it is, but what it is doing, i.e. flow of investment decisions. DCF worked well for telco when making infra investments, compare costs with future projected cash flow.Because new market conditions are unpredictable – select wrong projects (those that able to show multi-year growthIn 2009: Telcos were putting their bets on WAC and app stores2012: WhatsApp and Viber reach well over 100M users each.
  • #31 Every job is being impacted by software. Without technology you can't function today.Advancements in mobile, the cloud driving down the costs of computing, and social media immersion by customers are all driving the rapid adoption of new technologies
  • #32 Wrong for telco due to disruption and investments by competitors.- Not improvement over the status quoteBut averting the non-linear deterioration of the current businessBasic assumption that current business will perform as it is today – More likely “do nothing” scenario is non-linear decline in the current businessDCF disregards this