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[APP]-cessorizing Everything!

November 2013

ARP – Application Resource Planning
A Cloud based platform providing you the intelligence, tools and connections for
managing your portfolio of Applications
The Mobile Revolution

Proprietary & Confidential

2
Proprietary & Confidential

3

Images courtesy of Thomas Crampton, SCMP, China Daily, Philly.com, engadget.com
The App-ification of Everything!

Proprietary & Confidential

4
Connected Home, Connected Devices

Proprietary & Confidential

5
It’s real!

Proprietary & Confidential

6
So real in fact Amazon dedicates a whole section to it

Proprietary & Confidential

7
Proprietary & Confidential

8
Developers

API
Proprietary & Confidential

9
And how Apps flourish in an API world
Apps

APIs

Service

The device and the Network
(REST, SOAP)

Location

Proxy

Server/Cloud

Protocol
(XML, JSON)

Proprietary & Confidential

10
A Single Product: a Lightbulb
You can either appcessorize it

Proprietary & Confidential

11
A Single Product: a Lightbulb
Or Api-fy at the core

Proprietary & Confidential

12
A Single Product: a Lightbulb
You still need to manage Partners, Apps and API’s

Proprietary & Confidential

13
For a whole Industry: Automotive
You can either appcessorize it…

Proprietary & Confidential

14
For a whole Industry: Automotive
Or Api-fy it at core…

Proprietary & Confidential

15
For a whole Industry: Automotive
And then you need to manage Partners & Apps

Applications

Partners

Proprietary & Confidential

16
A Single Hotel

• 18+ apps
• 1M+ Downloads

Universal Remote Control
Proprietary & Confidential

17
Textile Industry

Proprietary & Confidential

18
Proprietary & Confidential

19
Proprietary & Confidential

20
Across multiple industries
250

Number of Apps

200

150

100

50

0
Hotels

Industrial
Proprietary & Confidential

Media

Automotive
21
Problem: as Apps multiply, so does complexity

Proprietary & Confidential

22
As does the investment
1 app = US$ 1 M Investment
1 App, 2 platforms, 5 countries

Proprietary & Confidential

23
API =
BFF!
Proprietary & Confidential

24
Providing you with the intelligence, tools and
connections to make you successful in mobile
End – to - End
EXICON DASHBOARD
i2a

Apps

Analytics

Developer

API

The right
Developer

Manage your
apps

App and API
Performance
metrics

Manage
developers
and projects

Manage your
APIs

APP Directory
API Directory

Proprietary & Confidential

25
A collaborative Overview for all apps, metrics and
insights
Social Feeds
Analytics
Developers

Apps and
APIs

Distribution & Promotion
Proprietary & Confidential

Adoption &
Discoverability
26
Proven track record with leading relationships
60
Markets

With developers, content and expertise

1,500
Connections

Between Development
Houses and
OEMs, Enterprises, Brands
globally

3,000
Development partners

On every continents for a better
worldwide integration

10,000
Successful Enterprise applications
For benchmarking and competitive analysis

1,800
Active Live APIs
For your discovery
Proprietary & Confidential

27
Software is eating the world

- 106

- 78

- 38

-1

-7

+ 427

+ 73

+4

+ 71

+1

-1.5

+2.5

Market Cap Change in 5 Years in US$ B

Proprietary & Confidential

28
Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental unpredictability

Source: HBR, “Innovation Killers”
Proprietary & Confidential

29
Every Job is impacted by technology

Proprietary & Confidential

30
Traditional financial tools fail predictably in the
conditions of uncertainty
1. select wrong projects due to
fundamental unpredictability

2. disregard
cost of doing nothing
Source: HBR, “Innovation Killers”
How Financial Tools Destroy Your Capacity to Do New Things
by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih

Proprietary & Confidential

31
Create Technology as part of Corporate DNA

Proprietary & Confidential

32
Acqui-Hire

Proprietary & Confidential

33
DONOR:
20 of the best
up and coming
companies

Proprietary & Confidential

34
Fresh blood to continually evolve

5. Retain

1. Partner

4. Integrate

2. Source
3. Acquire
Proprietary & Confidential

35
Proprietary & Confidential

36
Nearly 20 / year

Proprietary & Confidential

37
Proprietary & Confidential

38
Proprietary & Confidential

39
Proprietary & Confidential

40
Proprietary & Confidential

41
Embrace or Resist?

… You have 2 years
Proprietary & Confidential

42
CEO & Founder
Stefan Rust
stefan@exiconglobal.com

WEBSITE
www.exiconglobal.com
I2a.exiconglobal.com

Transforming business by Application
Proprietary & Confidential

43

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Mobile revolution 2014

Editor's Notes

  1. Or Api-fy at the core
  2. You still need to manage Partners, Apps and API’s
  3. Crestron in Skyloft18+ apps800,000 downloads
  4. Let’s see how blind use of processes that work for stable business fail when applied to innovation in the conditions of uncertainty.Company strategy is not what it says it is, but what it is doing, i.e. flow of investment decisions. DCF worked well for telco when making infra investments, compare costs with future projected cash flow.Because new market conditions are unpredictable – select wrong projects (those that able to show multi-year growthIn 2009: Telcos were putting their bets on WAC and app stores2012: WhatsApp and Viber reach well over 100M users each.
  5. Every job is being impacted by software. Without technology you can't function today.Advancements in mobile, the cloud driving down the costs of computing, and social media immersion by customers are all driving the rapid adoption of new technologies
  6. Wrong for telco due to disruption and investments by competitors.- Not improvement over the status quoteBut averting the non-linear deterioration of the current businessBasic assumption that current business will perform as it is today – More likely “do nothing” scenario is non-linear decline in the current businessDCF disregards this