“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.

1. Future
Travel
Experience
Asia
May
2013

2. Proprietary
&
Confiden?al
2
So#ware
is
driving
the
economy
Market
Cap
Change
in
5
Years
in
US$
B
+ 73
- 12
+ 4
- 38
+ 427
- 106
+ 71
- 1
- 7
+ 1
1.5
2.5
- 78
+ 132

3. Proprietary
&
Confiden?al
3
And the Travel Industry is being impacted

4. Proprietary
&
Confiden?al
4

5. Proprietary
&
Confiden?al
5
Mobile
revolu8on
Mobile
is
biggest
revolu8on
in
compu8ng
since
emergence
of
Internet

6. Proprietary
&
Confiden?al
6
Images
courtesy
of
Thomas
Crampton,
SCMP,
China
Daily,
Philly.com,
engadget.com

7. Proprietary
&
Confiden?al
7
Mobile
Business
is
everywhere
Devices,
Applica?ons
and
Growth
Implica?ons
for
the
Enterprise
Mobile devices
continue to proliferate
Mobile applications
become indispensable
Mobile Commerce is accelerating, going
hand-in-hand with e-commerce
The enterprise has caught on
Inves?ng
significant
money
Sources:
KPCB,
Nielsen,
Business
Insider
Intelligence,
Comscore
Media
Metrix,
Yiibu,

8. Proprietary
&
Confiden?al
8
Some
Cool
Local
Travel
Related
Apps
from
Innovators
Right
here
in
Hong
Kong

9. Proprietary
&
Confiden?al
9
Handy
Hong
Kong

10. Proprietary
&
Confiden?al
10
Passkit
hZp://www.nfcworld.com/2012/03/13/314432/japanese-­‐and-­‐korean-­‐carriers-­‐to-­‐launch-­‐cross-­‐border-­‐nfc-­‐coupons/

11. Proprietary
&
Confiden?al
11
Sa8sfly

12. Proprietary
&
Confiden?al
12
And
here
the
apps
I
use
when
travelling

13. Proprietary
&
Confiden?al
13
#1 Use Ever note to manage loyalty
Today,
but
Passbook
is
changing
that……

14. Proprietary
&
Confiden?al
14
#2 The right apps for Travelling
Keeping
me
and
others
informed
while
staying
connected
digitally
and
physically

15. Proprietary
&
Confiden?al
15
#3 Search & Book Apps
In
the
case
of
any
disrup?on
during
travel

16. Proprietary
&
Confiden?al
16
#4 the physical tools
All
of
these
to
ensure
I
stay
connected

17. Proprietary
&
Confiden?al
17
#5 Stay sane
Living
with
jetlag

18. Proprietary
&
Confiden?al
18
Who
is
Exicon?
Exicon
provides
the
core
p l a ` o r m
w i t h
intelligence,
tools
and
connec,ons
to
unlock
the
full
poten?al
of
mobile
technology
to
support
business
growth.

19. Proprietary
&
Confiden?al
19
Who
we
work
with
1,500
Connec?ons
Between
Development
Houses
and
OEM’s,
Enterprises,
Brands
globally
10,000
Successful
Applica?ons
for
your
benchmarking
and
compe??ve
analysis
4,000
Development
partners
On
every
con?nents
for
a
beZer
worldwide
integra?on
60
Markets
80%
of
our
work
with
our
customers
is
repeat
business

20. Proprietary
&
Confiden?al
20
It’s
all
about
the
app!

21. Proprietary
&
Confiden?al
21
Applica8ons
are
exploding
across
industries
No.
of
Apps
Publicly
Available
Apps
(End
2012)
Automo?ve
Industrial
Media
Hotels
0
50
100
150
200
250

22. Proprietary
&
Confiden?al
22
Applica8ons
are
exploding
–
airlines,
airports,
hotels

23. Proprietary
&
Confiden?al
23
App
is
for
loyalty
&
web
is
for
acquisi8on
77.8
8.9
4.5
4.0
3.0
2.9
2.3
2.2
2.1
1.7
17.4
3.8
2.0
4.2
2.7
1.6
1.6
1.5
1.4
1.4
0
10
20
30
40
50
60
70
80
Millions
U.S.
Travel
Apps
Vs.
Mobile
Web
Sites
Unique
Audience
App
Audience
Source:
Nielsen,
June
2012

24. Proprietary
&
Confiden?al
24
So
what
are
travellers
doing
on
mobile?
Mobile
is
part
of
the
travel
and
growing,
mostly
done
with
search
engines
and
oien
very
targeted
Disruption
Information & Price Search
Access
Research and Check-in
Source:
Yiibu,
Think
Travel,.
19%
18%
17%
69%
65%
68%
0%
50%
100%
Jan-­‐12
Feb-­‐12
Mar-­‐12
%
Of
Hotels
And
Flights
Booked
On
Mobile
Within
24
Hours
Of
Travel
Source:
Expedia
US,
2012
A
Significant
%
Of
Expedia's
Mobile
Bookings
Are
For
Last
Minute
Travel
Last
Minute
Flights
Last
Minute
Hotels

25. Proprietary
&
Confiden?al
25
Weather
Reference
Sports:
Scores
News
Travel
Lifestyle:
Communica?on
U?li?es
Games:
Single
Player
Sports:
Stats
Books
Food
Naviga?on
Banking
Business
Produc?vity
Finance:
Tools
Entertain.
Social
Networking
Retail
Educa?on
Deals
Health
Games:
Social
Medical
Personaliza?on
Music:
Streaming
Photo
&
Video
Music
Da?ng
Finance:
Budge?ng
0
1
2
3
4
5
6
7
8
9
10
0%
10%
20%
30%
40%
50%
60%
Frequency
Of
Use
By
Week
Average
User
Reten8on
App
Reten8on
A#er
90
Days
By
Category
Source:
Flurry

26. Proprietary
&
Confiden?al
26
85%
31%
12%
9%
8%
7%
Naviga?on
Mul?-­‐Category
Travel
(Priceline,
Kayak
…
)
Airlines
Hotels
Travel
Des?na?ons
Ground
Transporta?on
Combined
App/Mobile
Web
Reach
By
Travel
Subcategory

27. Proprietary
&
Confiden?al
27
Airport
mobile
strategy
AND
Build
an
For
your
Home-­‐Base
For
your
Visitors

28. Proprietary
&
Confiden?al
28
10-Steps to aligning your mobility needs

29. Proprietary
&
Confiden?al
29
Local
Travel
Pack
Book
Research
Hear
Step
1:
Mapping
the
Travel
Journey

30. Proprietary
&
Confiden?al
30
Step
6
Engagement
Features:
Hear

31. Proprietary
&
Confiden?al
31
One
in
three
predicted
to
research
travel
on
a
mobile
Step
6
Engagement
Features:
Research
&
Booking

32. Proprietary
&
Confiden?al
32
Step
6
Engagement
Features:
Local
Travel
Swipe
phone
and
pay
for
Car
Park
Beat
the
traffic
Tag
your
parking
Local
Language
Transla?on
Travel
&
Tourism
Apps

33. Proprietary
&
Confiden?al
33
Step
6
Engagement
Features:
Forecourt
&
Baggage
Where
do
I
check
in?
Track
Luggage
Check
for
excess
luggage
Plan
my
journey
Book
a
room
Rent
a
car
Exchange
Currency

34. Proprietary
&
Confiden?al
34
Step
6
Engagement
Features:
Check-­‐in
NFC
outperforming
QR
by
12
?mes
in
tests.

35. Proprietary
&
Confiden?al
35
Step
6
Engagement
Features:
Departure/Arrival
Concourse

36. Proprietary
&
Confiden?al
36
WTF

37. Proprietary
&
Confiden?al
37
Imagine
you’re
at
a
Restaurant
Menu
=
API
Order
=
Request
or
Call
Food
=
Data
or
System
Response

38. Proprietary
&
Confiden?al
38
Download
your
guide
to
the
API
Economy
in
Ac8on
here
h`p://www.exiconglobal.com/report-­‐download/the-­‐true-­‐
connec8vity-­‐of-­‐mobile

39. Proprietary
&
Confiden?al
39
Travel
APIs
Flight
Aware
Checking
flight
?mes
&
tracking
real
?me
informa?on
Trust
Pilot
–
Customer
Review
API
Tripoma8c
–
Trip
Planning
API
Sky
Picker
Low-­‐cost
airline-­‐?cket
search
engine

40. Proprietary
&
Confiden?al
40
Apps/APIs
Lu#hansa
by
Lu#hansa
Ltd.
• QR
Boarding
Pass
• Download
the
boarding
pass
before
heading
to
airport.
All
you
have
to
do
is
to
use
the
QR
code
for
boarding.
Schipol
Amsterdam
Aiprort
by
Schipol
Group
• Flight
Informa?on
and
push
no?fica?on
• Open
it
and
see
the
flight
informa?on.
Check
the
latest
See
Buy
Fly
deals
to
pack
them
up
when
you
get
to
fly.
Flughafen
Munchen
-­‐
Munich
Airport
–
MUC
by
Munich
Airport
GmbH
• Flight
Informa?on
and
push
no?fica?on
• Use
myMUC
to
check
your
favorite
flights,
shops.
Enjoy
the
aZrac?ve
discounts
by
using
the
mobile
coupons.
Frankfurt
Airport
(FRA
Airport)
by
Fraport
AG
-­‐
Frankfurt
Airport
Services
Worldwide
• Map
Naviga?on
• Choose
your
favorite
shop,
parking
or
restaurants.
All
the
loca?ons
will
be
shown
on
the
map
and
it
will
show
you
which
interested
loca?on
near
you
Swiss
by
Swiss
Interna8onal
Air
Lines
Ltd.
• Flight
Informa?on
and
QR
boarding
pass
• Use
iPhone
GPS
to
check
current
arrival
and
departure
?mes
and
your
flight
status.
Check
in
and
download
the
QR
boarding
pass.
Air
France
Mobile
by
Air
France
S.A.
• Purchase
?cket
and
Miles
Balance
• Purchase
?cket
with
schedule
with
search
engine
by
using
your
credit
card.
You
can
check
miles
you
gain
and
enhance
to
next
membership
level.

41. Proprietary
&
Confiden?al
41
Check
out
our
API
Directory:
hZp://www.exiconglobal.com/api-­‐dir/

42. Proprietary
&
Confiden?al
42

43. Proprietary
&
Confiden?al
43
Download
your
Mobile
Applica8on
Ecosystem
here
h`p://www.exiconglobal.com/corp/our-­‐products/industry-­‐updates/

44. Proprietary
&
Confiden?al
44
Exicon
SaaS
Plaeorm
manages
customer
apps

45. Proprietary
&
Confiden?al
45

46. Proprietary
&
Confiden?al
46
Download
your
AppCyle
h`p://www.exiconglobal.com/corp/our-­‐
products/industry-­‐updates/

47. Proprietary
&
Confiden?al
47
Define
your
needs
Know
what's
happening
to
make
smart
decisions
• App
+
API
directories
• Compe?tor
benchmarking
for
Apps
+
APIs
• Relevant
news
for
Apps
+
APIs
• Brief
crea?on
for
your
projects
• Trend
reports
Our
plaeorm
manages
your
complete
App
Lifecycle
1
Building
your
so#ware
Manage
assets
and
partners
securely
• 3
best
of
class
qualified
developers
• Partner
Network
Management
• Project
documenta?on
aggrega?on
• Tracking
for
your
project
workflow

48. Proprietary
&
Confiden?al
48
Engaging
with
your
customers
Get
your
so#ware
downloaded
• Appstore
distribu?on
&
discovery
• Social
media
outreach
to
drive
downloads
• In-­‐app
and
mobile
promo?on
for
downloads
• Drive
API
calls
Our
plaeorm
manages
your
complete
App
Lifecycle
2
Measuring
your
performance
Analyze
the
ups
and
downs
of
your
applica8ons
• Appstore
distribu?on
&
discovery
• Social
media
outreach
to
drive
downloads
• In-­‐app
and
mobile
promo?on
for
downloads
• Drive
API
calls

49. Proprietary
&
Confiden?al
49
CHAIRMAN
&
CEO
Stefan
Rust
sales@exiconglobal.com
WEBSITE
www.exiconglobal.com
Transforming business by Application