This document discusses how Exicon helps brands go mobile by connecting them with over 4,000 qualified mobile application development houses globally. It outlines Exicon's 4-step process and network of developers across 60 countries. Key points include: 1) Exicon has connected over 1,000 OEMs, enterprises and brands with mobile developers globally. 2) Their network includes over 4,000 qualified development houses and 10,000 successful applications for benchmarking. 3) Exicon helps clients exploit their assets on mobile through a 4-step process and access over 50,000 mobile developers.

1. 1

2. 2

3. “Simplifying the chaos”
3

4. Helping Brands Go Mobile& globe…
We serve Customersthe Case Studies
Global clients across since 2007
1,000
Development Houses connected with
OEM’s, Enterprises and Brands globally
60
Countries actively serving
Global Fortune 1,000 companies
4,000
10,000
Qualified Development Houses Successful applications for your
globally
benchmarking and competitive analysis
4

5. Exicon’s 4 Step Process exploiting your Assets on Mobile
5

6. Helping Brands Go Mobile sinceDevelopment Houses
We serve clients across the globe…
Our Network of Qualified 2007
« Platforms, Categories & Geographies »
Mobile Application
60+ Developer
TOP
COUNTRIES
COUNTRIES task specific mobile software USA
705
Service Provider
supporting systems for CHINA
400
developers, publishers, ISVs
INDIA
263
4000+ Software Development UK
187
ISVs PC, handheld, other platforms
GERMANY
171
Content Owner/Publishers
hub between content developer FRANCE
105
and distribution/retail channel
~12
DEVELOPERS/ Dedicated Game Developer
ISV Game development
AMERICAS
EMEA
APAC
Mobile Agencies
~50K
App. design/development
29%
36%
35%
Platform Developer
DEVELOPERS technology platforms to
developers
WEB
1090
981
560
801
559
529
137
165
370
NUMBER OF DEVELOPMENT HOUSES ACROSS OPERATING PLATFORMS
6

7. Helping Brands Go Mobile 2012
We serve clientsPrioritiessince 2007
CIO Business across the globe…
1. Top Priorities
• 43% Creating topline revenue growth
• 20% Improving business processes
• 19% Business innovation and expansion
• 13% Lowering operating costs
• 3% Lowering IT operations costs
2. Trends
• 84% matching or increasing IT spend in 2012
• Overall budget increase of 4% in 2012
3. Top Technology in Production
• 72% Server Virtualization (42% in 2010, 56% in 2011)
4. Next Phase of IT Projects & Initiatives
• 40% Public Cloud Computing Services
• 34% BI & Analytics
• 33% Mobile Applications
• 32% Private Cloud Computing Services
5. Top Technologies being Upgraded
1. 53% Smartphones
2. 53% Desktop/Laptops (but ironically they will spend 17% LESS budget doing so)
Survey of 300 top IT executives, CIO Magazine Tech Poll 7
January 2012

8. TrendsBrands Product the globe…
Helping in IT Go Mobile Services
We serve clients across & since 2007
30%
of
IT
is
unsanc/oned
and
climbing
quickly
Inflection point
~30% CONSUMERIZATION
~10%
2000 2010
1% Other Portable Devices
7000 2% Non-Smatphones
3% Tablets
5% M2M MOBILITY
3500 6% Home Gateways
27 % Smartphones
56 % Laptops and Notebooks
0
2010 2011 2012 2013 2014 2015
Web Application Data
Stored Digital
Information
(exabytes)
Business Transcation Data
BIG DATA
1970 1980 1990 2000 2010
8

9. Mobile has all the right Ingredients
Identity
Who we are
Presence
All of the time
Social
Thread of Relationships
Video
Experience
Billing
Commerce & Monetization
9

10. Maturing your IT with data from all the apps
Rather than enabling third party services to mature with and monetize your data
The App Has an With say
average
20K Users
on the Mobile
You’re
losing
50 1 million
calls to
run the bits of
the
network
application
data/
a day
day
(that`s right, daily!)
10

11. There is still contention to overcome
IT Data Center
Dropbox
Slideshare PROD IT
Salesforce
Agencies Systems Integrators
• Design
• Break - Fix
• Technology
• Constrained
• Execution
• Maturity
11

12. Remaining nimble to keep up
IT Data Center
MKTG
End-User
IT
Agencies Systems
Integrators
12

13. Global Developer Platform to Exploit Your Lost
Mobile Opportunity
To reach the
Consumer or MOBILE END USER
Enterprise End Users
REACH
LOST OPPORTUNITY
LAPTOPS & SMART
TABLETS
M2M
OTHER
“Best of breed” Developers globally
WEBSITE
solve problems quickly and cost
NOTEBOOKS
PHONES
effectively
Build Applications
Across mediums
API
Extend your business assets
Products &
Services
Corporations
13

14. Creating API’s to extend your Business Assets
Total APIs over time • Services
Provides access to
3500 9 Months
• Information business assets
3000
• Products
2500 18 Months
2000
1500 8 years
1000
500
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Gartner
predic,ng
that
over
75%
of
the
Fortune
1000
will
have
open
API’s
by
2014
End-­‐users
use
the
End-Users
applica:on
with
value
provided
to
all
par:es
Put the API’S to
work creating
applications
Created using the API
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15. Ensure you stay at the core of IT Products & Services
Deploy Build
Promote
App
to
End-­‐user
Track
API
IT
Data
Center
ac:vity
SOCIAL
MEDIA
GAME
APPs
MKTG
COUPON IT
SOCIAL
APIs
MEDIA
PAYMENT
GAME
Measure
App
Promote
API
Agencies
Systems
to
Developer
Performance
COUPON
Integrators
Repository
with
Q&A
Distribute
your
and
Recruit
PAYMENT
Applica:on
Developer
Version
Management
Exicon
Technology
Enabled
Services
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16. Contact Us
FOUNDER & CEO
Stefan Rust
EMAIL
stefan@exicon.mobi
WEBSITE
www.exicon.mobi
FOLLOW ME @srust99
FOLLOW US @exicon
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