The document discusses Exicon, an app lifecycle management company. It provides tools to manage mobile applications throughout the development process, including managing apps, developers, and APIs. It works with over 4,000 development partners globally and has experience managing over 10,000 successful applications. The company aims to simplify and accelerate app creation and deployment through its lifecycle management platform.

1. The
App
LifeCycle™
Management
Company
Appcessorizing
Everything
March
2013

2. Exicon
–
App
LifeCycle
Management
Company
• To
simplify
and
accelerate
the
crea?on,
deployment,
management
of
mobile
apps
• Using
our
mobile
applica?on
management
tools
around
the
App
Lifecycle
to
manage
-­‐ Applica?ons
-­‐ Developers
-­‐ APIs
Proprietary
&
Confiden?al
2

3. Overview
60
Markets
content
With
developers,
and
exper?se
1,500
Connec?ons
Between
Development
Houses
and
OEM’s,
Enterprises,
Brands
globally
4,000
Development
partners
On
every
con?nents
for
a
beTer
worldwide
integra?on
10,000
Successful
applica?ons
For
your
benchmarking
and
compe??ve
analysis
80%
of
our
work
with
our
customers
is
repeat
business
Proprietary
&
Confiden?al
3

4. Disrup=on
is
everywhere!
Proprietary
&
Confiden?al
4

5. SoAware
is
driving
the
economy
Market
Cap
Change
in
5
Years
in
US$
B
- 106
- 78
- 12
- 38
-1
-7
1.5
+ 427
+ 132
+ 73
+ 4
+ 71
+1
2.5
Proprietary
&
Confiden?al
5

6. Embrace
or
Die?
…You
have
2
years
Proprietary
&
Confiden?al
6

7. Mobile
World
Congress
2013
• LG
Op?mus
G
Pro
• Nokia
Lumia
520
• Sony
Xperia
Tablet
Z
• Firefox
OS
Proprietary
&
Confiden?al
7

8. Mobile
World
Congress
• 20%:
Number
of
sessions
per
App
when
measured
across
10
Apps
with
the
per
app
session
decreasing
by
85%
• 66%
of
App
usage
is
outside
the
USA
• Minutes
of
use
per
day
:
• Apps
127
• TV
168
• Web
browsing
70
minutes
• $18
billion
revenue
generated
industry
• 43%
of
?me
on
smartphone
is
used
for
games,
26%
for
social
media
Proprietary
&
Confiden?al
8

9. The
Business
of
Mobility
• Mobile
devices
will
• influence
$689
billions
of
US
in-­‐store
sales
by
2016
• Generate
$31
billions
directly
• 46%
of
tablet
owners
spend
more
than
$20
per
month
on
purchases
made
from
their
devices,
compared
to
30%
for
smartphones
Proprietary
&
Confiden?al
9

10. Why
Mobile?
91
%
5.9 billion
mobile app revenues grew Top brands now have a
presence in at least one of
mobile subscribers (that's from $1 billion to $8.5 the major mobile application
87% of the world population).
stores.
billion in 2 years
Over 300,000 mobile apps have
been developed in 3 years. Apps have
been downloaded 10.9 billion
times.
Proprietary
&
Confiden?al
10

11. Tablets
Proprietary
&
Confiden?al
11

12. Applica=ons
are
exploding
across
industries
250
Publicly
Available
Apps
(End
2012)
200
No.
of
Apps
150
100
50
0
Automo?ve
Industrial
Media
Hotels
Proprietary
&
Confiden?al
12

13. And
it
only
gets
worse
Complexity
RISK
OF
BRAND
DAMAGE
LONGER
TIME
TO
MARKET
INCREASED
COST
INTELECTUAL
PROPERTY
LEAKAGE
s
anguage
be r
of
L
Num s
of
PlaRorm
Number
ity
Applica=on
divers
Number
of
Apps
Proprietary
&
Confiden?al
13

14. The
App,
it’s
complicated
Then
all
the
By
each
For
target
For
each
In
the
different
First
the
App
components
PlaRorm
Devices
Language
appstores
Thai
Danish
German
English
Dutch
Spanish
French
Hindi
Indian
x
7
Italian
Binary
Japanese
Text
Korean
Images
Malay
APIs
Polish
T&Cs
Portuguese
Russian
Vietnamese
Proprietary
&
Confiden?al
14

15. Ben10
Ul=mate
Alien:
Xenodrome
2012
600,000
500,000
Total
Install
400,000
Total
Gross
Revenue
(USD)
300,000
Marke?ng
Expense
(USD)
200,000
100,000
-­‐
Jul-­‐12
Aug-­‐12
Sep-­‐12
Oct-­‐12
Nov-­‐12
Dec-­‐12
Proprietary
&
Confiden?al
15

16. Integra=on
is
the
key
Proprietary
&
Confiden?al
16

17. TV
Mobile
Integra=on
–
Shazam
TV
One
in
five
US
iPhones
run
the
app,
10M
songs
tagged
per
day
300
million
unique
users…
going
on
TV
Proprietary
&
Confiden?al
17

18. Merchandise
&
Gaming
-­‐
Skylanders
Skylanders
franchise
has
garnered
$1
billion
in
retail
sales
$500
million
in
US
Proprietary
&
Confiden?al
18

19. Gamifica=on
of
Everything
Proprietary
&
Confiden?al
19

20. 2nd
screen
business
• 85%
of
smartphone
users
reported
second
screen-­‐
linked
behavior
at
least
once
a
month
• Shodoog,
unleash
every
screen
• Bluefin
Labs
:Social
TV
analy?cs
Proprietary
&
Confiden?al
20

21. Our
plaRorm
to
manage
your
complete
App
Lifecycle
Define
your
needs
Know
what's
happening
to
make
smart
decisions
• App
+
API
directories
• Compe?tor
benchmarking
for
Apps
+
APIs
• Relevant
news
for
Apps
+
APIs
• Brief
crea?on
for
your
projects
• Trend
reports
Proprietary
&
Confiden?al
21

22. Our
plaRorm
to
manage
your
complete
App
Lifecycle
Building
your
soAware
Manage
assets
and
partners
securely
• 3
best
of
class
qualified
developers
• Partner
Network
Management
• Project
documenta?on
aggrega?on
• Tracking
for
your
project
workflow
Proprietary
&
Confiden?al
22

23. Our
plaRorm
to
manage
your
complete
App
Lifecycle
Engaging
with
your
customers
Get
your
soAware
downloaded
• Appstore
distribu?on
&
discovery
• Social
media
outreach
to
drive
downloads
• In-­‐app
and
mobile
promo?on
for
downloads
• Drive
API
calls
Proprietary
&
Confiden?al
23

24. Our
plaRorm
to
manage
your
complete
App
Lifecycle
Measuring
your
performance
Analyze
the
ups
and
downs
of
your
applica=ons
• Appstore
distribu?on
&
discovery
• Social
media
outreach
to
drive
downloads
• In-­‐app
and
mobile
promo?on
for
downloads
• Drive
API
calls
Proprietary
&
Confiden?al
24

25. Proprietary
&
Confiden?al
25

26. Proprietary
&
Confiden?al
26

27. CEO
/
EXICON
Stefan
Rust
stefan@exiconglobal.com
BD
Director
/
EXICON
Bertrand
Ternat
bertrand@exiconglobal.com
WEBSITE
www.exiconglobal.com
Transforming business by Application
Proprietary
&
Confiden?al
27

28. If
you
didn’t
have
an
automated
centralized
process…
German
HQ
Asian
opera=ons
A
Local
Dealer
US
opera=ons
European
opera=ons
Proprietary
&
Confiden?al
28