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The	
  App	
  LifeCycle™	
  Management	
  Company	
  
Appcessorizing	
  Everything	
  

March	
  2013	
  
Exicon	
  –	
  App	
  LifeCycle	
  Management	
  Company	
  
•  To	
  simplify	
  and	
  
     accelerate	
  the	
  crea?on,	
  
     deployment,	
  
     management	
  of	
  mobile	
  
     apps	
  	
  
	
  
•  Using	
  our	
  mobile	
  
     applica?on	
  management	
  
     tools	
  around	
  the	
  App	
  
     Lifecycle	
  to	
  manage	
  	
  

-­‐  Applica?ons	
  

-­‐  Developers	
  

-­‐  APIs	
  

                                         Proprietary	
  &	
  Confiden?al	
  
                                                                              2	
  
Overview	
  
60	
  
Markets       	
   content	
  
With	
  developers,	
  
and	
  exper?se	
  

1,500	
  
Connec?ons        	
  
Between	
  Development	
  
Houses	
  and	
  OEM’s,	
  
Enterprises,	
  Brands	
  globally	
  

4,000	
  
Development	
  partners	
  
On	
  every	
  con?nents	
  for	
  a	
  
beTer	
  worldwide	
  integra?on	
  


10,000	
  
Successful	
  applica?ons	
  
For	
  your	
  benchmarking	
  and	
  
compe??ve	
  analysis	
  


                        80%	
  of	
  our	
  work	
  with	
  our	
  customers	
  is	
  repeat	
  business	
  
                                                         Proprietary	
  &	
  Confiden?al	
  
                                                                                                               3	
  
Disrup=on	
  is	
  everywhere!	
  




                                 Proprietary	
  &	
  Confiden?al	
  
                                                                      4	
  
SoAware	
  is	
  driving	
  the	
  economy	
  
               Market	
  Cap	
  Change	
  in	
  5	
  Years	
  in	
  US$	
  B	
  	
  


 - 106
      - 78 
            - 12 
                     - 38 
            -1
        -7
   1.5




 + 427
     + 132 
           + 73
                        + 4
             + 71
   +1
      2.5




                                       Proprietary	
  &	
  Confiden?al	
  
                                                                                                5	
  
Embrace	
  or	
  Die?	
  




                                                                 …You	
  have	
  2	
  years	
  

                            Proprietary	
  &	
  Confiden?al	
  
                                                                                                  6	
  
Mobile	
  World	
  Congress	
  2013	
  


•  LG	
  Op?mus	
  G	
  Pro	
  


•  Nokia	
  Lumia	
  520	
  


•  Sony	
  Xperia	
  Tablet	
  Z	
  


•  Firefox	
  OS	
  

                                       Proprietary	
  &	
  Confiden?al	
  
                                                                            7	
  
Mobile	
  World	
  Congress	
  
   •  20%:	
  Number	
  of	
  sessions	
  per	
  App	
  when	
  measured	
  across	
  10	
  Apps	
  with	
  the	
  per	
  
       app	
  session	
  decreasing	
  by	
  85%	
  


   •  66%	
  of	
  App	
  usage	
  is	
  outside	
  the	
  USA	
  
   •  Minutes	
  of	
  use	
  per	
  day	
  :	
  	
  
       •  Apps	
  127	
  
       •  TV	
  168	
  
       •  Web	
  browsing	
  70	
  minutes	
  

   •  $18	
  billion	
  revenue	
  generated	
  industry	
  

   •  43%	
  of	
  ?me	
  on	
  smartphone	
  is	
  used	
  for	
  games,	
  26%	
  for	
  social	
  media	
  



                                                    Proprietary	
  &	
  Confiden?al	
  
                                                                                                                         8	
  
The	
  Business	
  of	
  Mobility	
  
        •  Mobile	
  devices	
  will	
  
            •  influence	
  $689	
  billions	
  of	
  US	
  in-­‐store	
  sales	
  by	
  2016	
  
            •  Generate	
  $31	
  billions	
  directly	
  

        •  46%	
  of	
  tablet	
  owners	
  spend	
  more	
  than	
  $20	
  per	
  month	
  on	
  purchases	
  made	
  
           from	
  their	
  devices,	
  compared	
  to	
  30%	
  for	
  smartphones	
  
 	
  




                                                      Proprietary	
  &	
  Confiden?al	
  
                                                                                                                          9	
  
Why	
  Mobile?	
  


                                                                                             91
     %
    5.9 billion 
                 mobile app revenues grew                             Top brands now have a
                                                                                     presence in at least one of
 mobile subscribers (that's       from $1 billion to              $8.5              the major mobile application
87% of the world population). 
                                                               stores.
                                   billion                 in 2 years 




                                                                            Over 300,000       mobile apps have
                                                                            been developed in 3 years. Apps have
                                                                            been downloaded 10.9 billion
                                                                                          times. 


                                       Proprietary	
  &	
  Confiden?al	
  
                                                                                                             10	
  
Tablets	
  




              Proprietary	
  &	
  Confiden?al	
  
                                                   11	
  
Applica=ons	
  are	
  exploding	
  across	
  industries	
  
                        250	
                                                                    Publicly	
  Available	
  Apps	
  
                                                                                                       (End	
  2012)	
  	
  

                        200	
  
No.	
  of	
  Apps	
  




                        150	
  



                        100	
  



                          50	
  



                            0	
  
                                    Automo?ve	
      Industrial	
                            Media	
                    Hotels	
  
                                                        Proprietary	
  &	
  Confiden?al	
  
                                                                                                                                     12	
  
And	
  it	
  only	
  gets	
  worse	
  
Complexity	
  

          RISK	
  OF	
  BRAND	
  DAMAGE	
  

         LONGER	
  TIME	
  TO	
  MARKET	
  

               INCREASED	
  COST	
  
          INTELECTUAL	
  PROPERTY	
  
                 LEAKAGE	
                                                                                    s	
  
                                                                                                      anguage
                                                                                       be r	
  of	
  L
                                                                                   Num                       s	
  
                                                                                               of	
  PlaRorm
                                                                                   Number	
  
                                                                                                           ity	
  
                                                                                   Applica=on	
  divers


                                                                                                   Number	
  of	
  Apps	
  
                                              Proprietary	
  &	
  Confiden?al	
  
                                                                                                                          13	
  
The	
  App,	
  it’s	
  complicated	
  
                          Then	
  all	
  the	
     By	
  each	
            For	
  target	
                For	
  each	
         In	
  the	
  different	
  
First	
  the	
  App	
  
                          components	
             PlaRorm	
                Devices	
                     Language	
                  appstores	
  


                                                                                                         Thai	
  
                                                                                                         Danish	
  
                                                                                                         German	
  
                                                                                                         English	
  
                                                                                                         Dutch	
  
                                                                                                         Spanish	
  
                                                                                                         French	
  
                                                                                                         Hindi	
  
                                                                                                         Indian	
  x	
  7	
  
                                                                                                         	
  Italian	
  
                            Binary	
                                                                     Japanese	
  
                            Text	
                                                                       Korean	
  
                            Images	
                                                                     Malay	
  
                            APIs	
                                                                       Polish	
  
                            T&Cs	
                                                                       Portuguese	
  
                            	
                                                                           Russian	
  
                                                                                                         Vietnamese	
  

                                                                    Proprietary	
  &	
  Confiden?al	
  
                                                                                                                                                            14	
  
Ben10	
  Ul=mate	
  Alien:	
  Xenodrome	
  2012	
  
	
  600,000	
  	
  

	
  500,000	
  	
  
                                                                                                                         Total	
  Install	
  
	
  400,000	
  	
  
                                                                                                                         Total	
  Gross	
  Revenue	
  (USD)	
  
	
  300,000	
  	
  
                                                                                                                         Marke?ng	
  Expense	
  (USD)	
  
	
  200,000	
  	
  

	
  100,000	
  	
  

            	
  -­‐	
  	
  	
  	
  
                                      Jul-­‐12	
     Aug-­‐12	
   Sep-­‐12	
   Oct-­‐12	
   Nov-­‐12	
   Dec-­‐12	
  




                                                                                                                   Proprietary	
  &	
  Confiden?al	
  
                                                                                                                                                                  15	
  
Integra=on	
  is	
  the	
  key	
  


                                	
                                   	
  

                         	
                                                 	
  
                                               	
  

                                       Proprietary	
  &	
  Confiden?al	
  
                                                                                   16	
  
TV	
  Mobile	
  Integra=on	
  –	
  Shazam	
  TV 	
  	
  
One	
  in	
  five	
  US	
  iPhones	
  run	
  the	
  app,	
  10M	
  songs	
  tagged	
  per	
  day	
  
300	
  million	
  unique	
  users…	
  going	
  on	
  TV	
  




                                            Proprietary	
  &	
  Confiden?al	
  
                                                                                                      17	
  
Merchandise	
  &	
  Gaming	
  -­‐	
  Skylanders 	
  	
  
Skylanders	
  franchise	
  has	
  garnered	
  $1	
  billion	
  in	
  retail	
  sales	
  
$500	
  million	
  in	
  US	
  




                                          Proprietary	
  &	
  Confiden?al	
  
                                                                                           18	
  
Gamifica=on	
  of	
  Everything	
  




                          Proprietary	
  &	
  Confiden?al	
  
                                                               19	
  
2nd	
  screen	
  business	
  
•  85%	
  of	
  smartphone	
  users	
  
     reported	
  second	
  screen-­‐
     linked	
  behavior	
  at	
  least	
  once	
  
     a	
  month	
  
	
  
•  Shodoog,	
  unleash	
  every	
  
     screen	
  

•  Bluefin	
  Labs	
  :Social	
  TV	
  
   analy?cs	
  




                                            Proprietary	
  &	
  Confiden?al	
  
                                                                                 20	
  
Our	
  plaRorm	
  to	
  manage	
  your	
  complete	
  App	
  Lifecycle	
  
Define	
  your	
  needs	
  
Know	
  what's	
  happening	
  to	
  make	
  smart	
  
decisions	
  
	
  
•  App	
  +	
  API	
  directories	
  
•  Compe?tor	
  benchmarking	
  for	
  Apps	
  +	
  APIs	
  
•  Relevant	
  news	
  for	
  Apps	
  +	
  APIs	
  
•  Brief	
  crea?on	
  for	
  your	
  projects	
  
•  Trend	
  reports	
  




                                                       Proprietary	
  &	
  Confiden?al	
  
                                                                                            21	
  
Our	
  plaRorm	
  to	
  manage	
  your	
  complete	
  App	
  Lifecycle	
  
Building	
  your	
  soAware	
  
Manage	
  assets	
  and	
  partners	
  securely	
  
	
  
•  3	
  best	
  of	
  class	
  qualified	
  developers	
  
•  Partner	
  Network	
  Management	
  
•  Project	
  documenta?on	
  aggrega?on	
  
•  Tracking	
  for	
  your	
  project	
  workflow	
  




                                                            Proprietary	
  &	
  Confiden?al	
  
                                                                                                 22	
  
Our	
  plaRorm	
  to	
  manage	
  your	
  complete	
  App	
  Lifecycle	
  
Engaging	
  with	
  your	
  customers	
  
Get	
  your	
  soAware	
  downloaded	
  
	
  
•  Appstore	
  distribu?on	
  &	
  discovery	
  
•  Social	
  media	
  outreach	
  to	
  drive	
  downloads	
  
•  In-­‐app	
  and	
  mobile	
  promo?on	
  for	
  downloads	
  
•  Drive	
  API	
  calls	
  




                                                        Proprietary	
  &	
  Confiden?al	
  
                                                                                             23	
  
Our	
  plaRorm	
  to	
  manage	
  your	
  complete	
  App	
  Lifecycle	
  
Measuring	
  your	
  performance	
  
Analyze	
  the	
  ups	
  and	
  downs	
  of	
  your	
  applica=ons	
  
	
  
•  Appstore	
  distribu?on	
  &	
  discovery	
  
•  Social	
  media	
  outreach	
  to	
  drive	
  downloads	
  
•  In-­‐app	
  and	
  mobile	
  promo?on	
  for	
  downloads	
  
•  Drive	
  API	
  calls	
  




                                                          Proprietary	
  &	
  Confiden?al	
  
                                                                                               24	
  
Proprietary	
  &	
  Confiden?al	
  
                                     25	
  
Proprietary	
  &	
  Confiden?al	
  
                                     26	
  
CEO	
  /	
  EXICON	
  
                                     Stefan	
  Rust	
  
                                     stefan@exiconglobal.com	
  


                                     BD	
  Director	
  /	
  EXICON	
  
                                     Bertrand	
  Ternat	
  
                                     bertrand@exiconglobal.com	
  

                                     WEBSITE	
  
                                     www.exiconglobal.com	
  	
  




  Transforming business by Application

Proprietary	
  &	
  Confiden?al	
  
                                                                         27	
  
If	
  you	
  didn’t	
  have	
  an	
  automated	
  centralized	
  process…	
  

    German	
  HQ	
  
                                                                                        Asian	
  opera=ons	
  




 A	
  	
  Local	
  Dealer	
  
                                US	
  opera=ons	
                                    European	
  opera=ons	
  




                                                Proprietary	
  &	
  Confiden?al	
  
                                                                                                                 28	
  

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App life cycle management company - Appcessorize Everything!

  • 1. The  App  LifeCycle™  Management  Company   Appcessorizing  Everything   March  2013  
  • 2. Exicon  –  App  LifeCycle  Management  Company   •  To  simplify  and   accelerate  the  crea?on,   deployment,   management  of  mobile   apps       •  Using  our  mobile   applica?on  management   tools  around  the  App   Lifecycle  to  manage     -­‐  Applica?ons   -­‐  Developers   -­‐  APIs   Proprietary  &  Confiden?al   2  
  • 3. Overview   60   Markets   content   With  developers,   and  exper?se   1,500   Connec?ons   Between  Development   Houses  and  OEM’s,   Enterprises,  Brands  globally   4,000   Development  partners   On  every  con?nents  for  a   beTer  worldwide  integra?on   10,000   Successful  applica?ons   For  your  benchmarking  and   compe??ve  analysis   80%  of  our  work  with  our  customers  is  repeat  business   Proprietary  &  Confiden?al   3  
  • 4. Disrup=on  is  everywhere!   Proprietary  &  Confiden?al   4  
  • 5. SoAware  is  driving  the  economy   Market  Cap  Change  in  5  Years  in  US$  B     - 106 - 78 - 12 - 38 -1 -7 1.5 + 427 + 132 + 73 + 4 + 71 +1 2.5 Proprietary  &  Confiden?al   5  
  • 6. Embrace  or  Die?   …You  have  2  years   Proprietary  &  Confiden?al   6  
  • 7. Mobile  World  Congress  2013   •  LG  Op?mus  G  Pro   •  Nokia  Lumia  520   •  Sony  Xperia  Tablet  Z   •  Firefox  OS   Proprietary  &  Confiden?al   7  
  • 8. Mobile  World  Congress   •  20%:  Number  of  sessions  per  App  when  measured  across  10  Apps  with  the  per   app  session  decreasing  by  85%   •  66%  of  App  usage  is  outside  the  USA   •  Minutes  of  use  per  day  :     •  Apps  127   •  TV  168   •  Web  browsing  70  minutes   •  $18  billion  revenue  generated  industry   •  43%  of  ?me  on  smartphone  is  used  for  games,  26%  for  social  media   Proprietary  &  Confiden?al   8  
  • 9. The  Business  of  Mobility   •  Mobile  devices  will   •  influence  $689  billions  of  US  in-­‐store  sales  by  2016   •  Generate  $31  billions  directly   •  46%  of  tablet  owners  spend  more  than  $20  per  month  on  purchases  made   from  their  devices,  compared  to  30%  for  smartphones     Proprietary  &  Confiden?al   9  
  • 10. Why  Mobile?   91 % 5.9 billion mobile app revenues grew Top brands now have a presence in at least one of mobile subscribers (that's from $1 billion to $8.5 the major mobile application 87% of the world population). stores. billion in 2 years Over 300,000 mobile apps have been developed in 3 years. Apps have been downloaded 10.9 billion times. Proprietary  &  Confiden?al   10  
  • 11. Tablets   Proprietary  &  Confiden?al   11  
  • 12. Applica=ons  are  exploding  across  industries   250   Publicly  Available  Apps   (End  2012)     200   No.  of  Apps   150   100   50   0   Automo?ve   Industrial   Media   Hotels   Proprietary  &  Confiden?al   12  
  • 13. And  it  only  gets  worse   Complexity   RISK  OF  BRAND  DAMAGE   LONGER  TIME  TO  MARKET   INCREASED  COST   INTELECTUAL  PROPERTY   LEAKAGE   s   anguage be r  of  L Num s   of  PlaRorm Number   ity   Applica=on  divers Number  of  Apps   Proprietary  &  Confiden?al   13  
  • 14. The  App,  it’s  complicated   Then  all  the   By  each   For  target   For  each   In  the  different   First  the  App   components   PlaRorm   Devices   Language   appstores   Thai   Danish   German   English   Dutch   Spanish   French   Hindi   Indian  x  7    Italian   Binary   Japanese   Text   Korean   Images   Malay   APIs   Polish   T&Cs   Portuguese     Russian   Vietnamese   Proprietary  &  Confiden?al   14  
  • 15. Ben10  Ul=mate  Alien:  Xenodrome  2012    600,000      500,000     Total  Install    400,000     Total  Gross  Revenue  (USD)    300,000     Marke?ng  Expense  (USD)    200,000      100,000      -­‐         Jul-­‐12   Aug-­‐12   Sep-­‐12   Oct-­‐12   Nov-­‐12   Dec-­‐12   Proprietary  &  Confiden?al   15  
  • 16. Integra=on  is  the  key             Proprietary  &  Confiden?al   16  
  • 17. TV  Mobile  Integra=on  –  Shazam  TV     One  in  five  US  iPhones  run  the  app,  10M  songs  tagged  per  day   300  million  unique  users…  going  on  TV   Proprietary  &  Confiden?al   17  
  • 18. Merchandise  &  Gaming  -­‐  Skylanders     Skylanders  franchise  has  garnered  $1  billion  in  retail  sales   $500  million  in  US   Proprietary  &  Confiden?al   18  
  • 19. Gamifica=on  of  Everything   Proprietary  &  Confiden?al   19  
  • 20. 2nd  screen  business   •  85%  of  smartphone  users   reported  second  screen-­‐ linked  behavior  at  least  once   a  month     •  Shodoog,  unleash  every   screen   •  Bluefin  Labs  :Social  TV   analy?cs   Proprietary  &  Confiden?al   20  
  • 21. Our  plaRorm  to  manage  your  complete  App  Lifecycle   Define  your  needs   Know  what's  happening  to  make  smart   decisions     •  App  +  API  directories   •  Compe?tor  benchmarking  for  Apps  +  APIs   •  Relevant  news  for  Apps  +  APIs   •  Brief  crea?on  for  your  projects   •  Trend  reports   Proprietary  &  Confiden?al   21  
  • 22. Our  plaRorm  to  manage  your  complete  App  Lifecycle   Building  your  soAware   Manage  assets  and  partners  securely     •  3  best  of  class  qualified  developers   •  Partner  Network  Management   •  Project  documenta?on  aggrega?on   •  Tracking  for  your  project  workflow   Proprietary  &  Confiden?al   22  
  • 23. Our  plaRorm  to  manage  your  complete  App  Lifecycle   Engaging  with  your  customers   Get  your  soAware  downloaded     •  Appstore  distribu?on  &  discovery   •  Social  media  outreach  to  drive  downloads   •  In-­‐app  and  mobile  promo?on  for  downloads   •  Drive  API  calls   Proprietary  &  Confiden?al   23  
  • 24. Our  plaRorm  to  manage  your  complete  App  Lifecycle   Measuring  your  performance   Analyze  the  ups  and  downs  of  your  applica=ons     •  Appstore  distribu?on  &  discovery   •  Social  media  outreach  to  drive  downloads   •  In-­‐app  and  mobile  promo?on  for  downloads   •  Drive  API  calls   Proprietary  &  Confiden?al   24  
  • 27. CEO  /  EXICON   Stefan  Rust   stefan@exiconglobal.com   BD  Director  /  EXICON   Bertrand  Ternat   bertrand@exiconglobal.com   WEBSITE   www.exiconglobal.com     Transforming business by Application Proprietary  &  Confiden?al   27  
  • 28. If  you  didn’t  have  an  automated  centralized  process…   German  HQ   Asian  opera=ons   A    Local  Dealer   US  opera=ons   European  opera=ons   Proprietary  &  Confiden?al   28