4. DEFINITION
SocbayAds is an interactive advertising services on mobile that allow
marketers to create an effective and innovative marketing tactics with
direct contact to potential customers.
SocbayAds is an appropriate choice
• Low-cost advertising channel In-app
Advertising
Mobile
Portal
• Direct contact to customers
• User-database ready to use
Mobile
• Interactive with your customers
Mobile
Interactive
anytime, anywhere
• Coordinate with other advertsing Mobile
Game
Mobile
App
channels
5. ABOUT US
SocbayAds is a fully owned subsidary of Naiscorp – an Innovative technology
company, which one turned down an acquisition offer from Google. Naiscorp
has been invested by two leading Venture capitals including IDGVV and
Softbank China & India Holdings and has been selected as the winner of the
Top 50 Innovation & Technology SME by infoDev (A global grant program
managed by WorldBank)
6. OUR POSITION
Mobile
Advertisers Agencies Enablers publisher Carriers Customers
SOCBAY
MOBILE
ADS
HERE
Socbay Ads provide mobile platforms & solutions for agencies or advertisers to
market their products, services, brands to customers
9. MARKET ANALYSIS
38% Yes At the end of 2011, 40 out of 100
62% No persons have at lease once access
internet via their phone.
Source: Cimigo NetCitizens
Internet access via mobile
phone in Vietnam
Internet access via mobile phone by age
Among them, people ranged from 15- 34
years old took the largest share
12. MOBILE USERS USE THEIR DEVICES
ANYTIME, ANYWHERE…
120%
100% 96%
89% 87% 84% 82%
80% Home
80% 71%
Work
60%
On the go
40%
In the store
20%
Restaurant
0%
14. What is it?
APPERTISING
Develop your brand customized mobile application featured
Benefits:
• Capturing your potential tech-savvy customers
• A great additional marketing channel
• Utilize on customers using smartphone without lots of marketing efforts
• Bring more creativity to print & outdoor ads
CHECK OUR FEATURED SOLUTIONS IN THE NEXT SLIDES
15. QR CODE
MORE PERSONAL, MORE DOMINANT
Push your phone into the
corresponding position and see what
will happen now.
* Caution: Adjust the speaker volume
just right.
16. MOBILE SITE
Benefits:
• Drive traffic to your marketing channels
• Solid base for you to go mobile with
We’ve developed this http://honda.com.vn/products/waversx/wap/
Go to that mobile site on your phone to see how amazing it is
17. AUGMENTED REALITY
Augmented Reality is the advanced technology which enables customers to
interact with your print ads, outdoor ads or anything you want via their
smartphones.
See this video to figure out tremendous benefits using AR and the great thing is
that Socbay Mobile Ads can do more than this
18. ADS ON OUR
COMMUNITIES
Hi, I am Socbay iMedia!
The most favourite mobile application in Vietnam!
19.000.000++ downloads (Up to June/2011)
4.000.000++ users
135.000 online users at one time
3.200.000++ visits / day
13++ services
19. DEMOGRAPHIC
By Age By Gender By City
< 18 Ha Noi
Male
18-25 Ho Chi
Female
> 25 Minh
20,00
Million
18,00
16,00
14,00
12,00 Download
10,00 ActiveUser
Max CCU
8,00
Visit/day
6,00
4,00
2,00
0,00
Q2-2011 Q3-2011 Q4-2011 Q1-2012
20. TRACKING SYSTEMS
Real-time-based, easy to keep track, measure, exportable tracking
system
Another great thing is users information can be collected for further
sales & marketing efforts
21. BANNER ADS
PRICING MODEL
AD FORMAT CPC : 1.000 VND
JPG/PNG file CPM: 8.000 VND
13KB – 320x80 px CPD : Exclusive: 10.000.000 VND/week
Share 3: 4.000.000 VND/week
Top banner Bottom banner Banner in article Banner in player
22. BRANDING BOX
What it is?
A box services featured on Socbay iMedia menu with amazing way to feature your
brand on an 6 million mobile users community, to inform, engage and interact
with your potential customers.
Fee
10.000.000 VND for initial set up including database syncs fee.
Recurring cost: 6.000.000 VND/week or 50 VND/view
23. INTERACTIVE GAME
• Result predict
• SMS Voting
• Reversed
auction
Build up interactive application
Build up integral interactive script in
Socbay iMedia and Socbay Wap to
deliver messages from advertisers to
customers in the most user-friendly and
attractive way
• Photo, singing contest
• Mini games
24. MARKET RESEARCH
Market research via survey done by users. By using this service,
advertisers can get direct contact with a database of more than 3
millions persons ranged from 15 to 35 years old
Survey takers information (email, phone number) are collected for
further uses.
Price model: CPA 10.000 VND
25. DISPLAY ADS AGENCY (Banner, Text)
Traditional display ads but in
mobile 7 times
channel,
bigger the success of the
campaign since it can grab
much more attention in a smaller
display space (screen size)
We provide mobile display ads with a big mobile site network which have 192
millions visitor and 512 millions pageviews.
AD format : JPG/PNG file Banner dimension: 120x20, 168x28, 300x50
Price model: CPC: 5,000 VND CPM: 10,000,000 VND
26. QUOTATION
CATEGORY AD FORM PRICE MODEL PRICE (VND)
Mobile Game Campaign Call us
APPERTISING
Mobile Application Campaign Call us
CPC 1,000
CPM 8,000
Banner Ads
CPD (exclusive) 10,000,000/week
CPD (share 3) 4,000,000/week
Installation fee 10,000,000
SOCBAY iMEDIA ADS Branding Box
Recurring fee 50/view
Interactive Game Campaign Call us
Market research CPA 10,000
Hot topic 2,000,000
PR Article
In-cate topic 1,000,000
CPC 5,000
DISPLAY ADS Banner Ads CPM 10,000
CPD Call us
27. CASE STUDY
HONDA CAMPAIGN - 12 CHARACTERISTICS ON SOCBAY IMEDIA
316.642 impressions
105.704 clicks which means 33,3% CTR !
(*)Contact us for other case studies
28. WANNA GO MOBILE?
CONTACT US:
Ho Chi Minh Office
Toan Nguyen -HCMC Office Director
Email: toannk@socbay.com Mobile: (+84) 983190084 Phone: (+84) 8 35265352
Address: Naiscorp Rep. Office, floor1, No.1 Tran Khanh Du, Tan Dinh ward, district 1, HCM, Vietnam
Ha Noi Office
Trang Hoang - Channel manager
Email: tranghtt@socbay.com Mobile: (+84) 972175259 Phone: (+84) 4 37678458 (ext 106)
Address: Naiscorp Head Office, 101-B1 Nguyen Khanh Toan street, Cau Giay district, Hanoi, Vietnam
Singapore Office
Quy Tang - Singapore Office Director
Email: quyta@socbay.com Mobile: (+65) 97319807 Phone: (+65) 97319807
Address: Naiscorp International, 10 Anson Road #26-04 International Plaza, Singapore 079903
