March	  2013	                      Appcessorize!	  
Proprietary	  &	  Confiden;al	                                       2	  
The	  App	  LifeCycle™	  Management	  Company	  	  	         •  Simplifying	  the	  crea;on,	            deployment	  and	...
Customers	  &	  Success	  60	  Markets       	   content	  With	  developers,	  and	  exper;se	  1,500	  Connec;ons       ...
Proprietary	  &	  Confiden;al	                                       5	  
Devices	  •  LG	  Op;mus	  G	  Pro	  •  Nokia	  Lumia	  520	  •  Sony	  Xperia	  Tablet	  Z	  •  Lenovo	  Table-­‐tablet	 ...
Networks	  	                     Proprietary	  &	  Confiden;al	                                                          7	  
The	  Applica@on	  The	  periphery	  is	  becoming	  more	  intelligent	  as	  Storage	  and	  Processing	  	  power	  dev...
 Being with customers all the time in the    right context        Proprietary	  &	  Confiden;al	                           ...
Businesses	  going	  mobile	  and	  not	  the	  mobile	  business	                                  Proprietary	  &	  Confi...
Mobile Web vs Native Apps                               Native Apps                                 Web AppsInternet acces...
“Apps are for loyalists         and  mobile web is forcustomer acquisition”         Proprietary	  &	  Confiden;al	         ...
7:2	                                       “Apps are                                     winning”85%	  Proprietary	  &	  C...
Applica@ons	  are	  exploding	  across	  industries	                          250	                                        ...
A	  Single	  Hotel	                                        18+	  apps	                                        800,000	  do...
A	  Single	  Product:	  a	  Lightbulb	  You	  can	  either	  appcessorize	  it	                                           ...
A	  Single	  Product:	  a	  Lightbulb	                                                         Or	  Api-­‐fy	  at	  the	  ...
A	  Single	  Product:	  a	  Lightbulb	  You	  s;ll	  need	  to	  manage	  Partners,	  Apps	  and	  API’s	                 ...
For	  a	  whole	  Industry:	  Automo@ve	  You	  can	  either	  appcessorize	  it	                                         ...
For	  a	  whole	  Industry:	  Automo@ve	    Or	  Api-­‐fy	  at	  the	  core	                                              ...
For	  a	  whole	  Industry:	  Automo@ve	  And	  then	  you	  need	  to	  manage	  Partners	  &	  Apps	          Applica;on...
Apps,	  Ads	  &	  Engagement	                              Proprietary	  &	  Confiden;al	                                  ...
Scale	  it!	  Complexity	             Comes	  with	  Complexity	             -­‐    brand	  damage	             -­‐    inc...
 Unilever acknowledges   that it needs to  partner to deliver   local relevance.        Proprietary	  &	  Confiden;al	     ...
Integra@on	  is	  the	  key	                                  	                                   	                       ...
End	  2	  End	  Service….thought	  through	                                  Proprietary	  &	  Confiden;al	                ...
THE	  FUTURE	  -­‐	  AR	                           Google	  Glass	                                                 Proprie...
THE	  FUTURE	  :	  Connected	  Home,	  Connected	  	  Devices	                                  Proprietary	  &	  Confiden;...
CEO	  /	  EXICON	                                       Stefan	  Rust	                                       stefan@exicon...
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Presentation cartes e commerce

  1. 1. March  2013   Appcessorize!  
  2. 2. Proprietary  &  Confiden;al   2  
  3. 3. The  App  LifeCycle™  Management  Company       •  Simplifying  the  crea;on,   deployment  and   management  of  mobile   applica;ons   •   For  some  of  the  world’s   biggest  companies     •  By  providing  the  services   and  tools  to  support  our   customers  through  our   plaIorm   Proprietary  &  Confiden;al   3  
  4. 4. Customers  &  Success  60  Markets   content  With  developers,  and  exper;se  1,500  Connec;ons  Between  Development  Houses  and  OEM’s,  Enterprises,  Brands  globally  4,000  Development  partners  On  every  con;nents  for  a  beQer  worldwide  integra;on  10,000  Successful  applica;ons  For  your  benchmarking  and  compe;;ve  analysis   80%  of  our  work  with  our  customers  is  repeat  business   Proprietary  &  Confiden;al   4  
  5. 5. Proprietary  &  Confiden;al   5  
  6. 6. Devices  •  LG  Op;mus  G  Pro  •  Nokia  Lumia  520  •  Sony  Xperia  Tablet  Z  •  Lenovo  Table-­‐tablet     Proprietary  &  Confiden;al   6  
  7. 7. Networks     Proprietary  &  Confiden;al   7  
  8. 8. The  Applica@on  The  periphery  is  becoming  more  intelligent  as  Storage  and  Processing    power  develop  faster    on  the  device  than  network  transmission   Storage   Hitachi’s  law   Storage  doubles  every  12  months   Processor   Moores  law   Doubling  of  processing  speed  every   18  months   Applica@on  Economy   Networks     4G  penetra;on  s;ll  only  at  14%   Web  &  Cloud   Consumers  are  moving  away  from  the  Web  to  Applica;on  where  they   get  a  beQer  user  experience  and  more  flexibility   Proprietary  &  Confiden;al   8  
  9. 9.  Being with customers all the time in the right context Proprietary  &  Confiden;al   9  
  10. 10. Businesses  going  mobile  and  not  the  mobile  business   Proprietary  &  Confiden;al   10  
  11. 11. Mobile Web vs Native Apps Native Apps Web AppsInternet access Not required Required Platform/Hardware-Device compatibility Platform-agnostic dependentIs content Not on the web By defaultsearchable? All of themAccess to hardware E.g. camera, gyroscope, Through the browsersensors microphone, compass, accelerometer, GPSDistribution App stores approval No hassle Proprietary  &  Confiden;al   11  
  12. 12. “Apps are for loyalists and mobile web is forcustomer acquisition” Proprietary  &  Confiden;al   12  
  13. 13. 7:2   “Apps are winning”85%  Proprietary  &  Confiden;al   13  
  14. 14. Applica@ons  are  exploding  across  industries   250   Publicly  Available  Apps   (End  2012)     200   150  No.  of  Apps   100   50   0   Automo;ve   Industrial   Media   Hotels   Proprietary  &  Confiden;al   14  
  15. 15. A  Single  Hotel   18+  apps   800,000  downloads     Universal  Remote  Control   Proprietary  &  Confiden;al   15  
  16. 16. A  Single  Product:  a  Lightbulb  You  can  either  appcessorize  it   Proprietary  &  Confiden;al   16  
  17. 17. A  Single  Product:  a  Lightbulb   Or  Api-­‐fy  at  the  core   Proprietary  &  Confiden;al   17  
  18. 18. A  Single  Product:  a  Lightbulb  You  s;ll  need  to  manage  Partners,  Apps  and  API’s   Proprietary  &  Confiden;al   18  
  19. 19. For  a  whole  Industry:  Automo@ve  You  can  either  appcessorize  it   Proprietary  &  Confiden;al   19  
  20. 20. For  a  whole  Industry:  Automo@ve   Or  Api-­‐fy  at  the  core   Proprietary  &  Confiden;al   20  
  21. 21. For  a  whole  Industry:  Automo@ve  And  then  you  need  to  manage  Partners  &  Apps   Applica;ons   Partners   Proprietary  &  Confiden;al   21  
  22. 22. Apps,  Ads  &  Engagement   Proprietary  &  Confiden;al   22  
  23. 23. Scale  it!  Complexity   Comes  with  Complexity   -­‐  brand  damage   -­‐  increased  cost   -­‐  longer  ;me  to  market     -­‐  IP  leakage.   s   nguage r  of  La Numbe s   of  P laSorm N umber   ersity   Applica@on  div Number  of  Apps   Proprietary  &  Confiden;al   23  
  24. 24.  Unilever acknowledges that it needs to partner to deliver local relevance. Proprietary  &  Confiden;al   24  
  25. 25. Integra@on  is  the  key             Proprietary  &  Confiden;al   25  
  26. 26. End  2  End  Service….thought  through   Proprietary  &  Confiden;al   26  
  27. 27. THE  FUTURE  -­‐  AR   Google  Glass   Proprietary  &  Confiden;al   27  
  28. 28. THE  FUTURE  :  Connected  Home,  Connected    Devices   Proprietary  &  Confiden;al   28  
  29. 29. CEO  /  EXICON   Stefan  Rust   stefan@exiconglobal.com   WEBSITE   www.exiconglobal.com     Transforming business by ApplicationProprietary  &  Confiden;al   29  

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