This is a compilation of introductory notes on Service Marketing with emphasis on meaning, evolution, universal nature of services, challenges to delivering services and finally basic insights into 7Ps of marketing from the perspectives of marketing of services.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
This Module contain basic of Service Marketing, its definition, major characteristics of Services, its various classification, contribution of service in economy and various challenges faced by service marketer.
Integrated service marketing communication with exampleRadhika Venkat
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
Segmentation, targeting, positioning and differentiation of servicesPROF.JITENDRA PATEL
This Presentation discusses critical issue of marketing which are segmentation, Targeting, Positioning and Differentiation of Services. The topic include
Marketing Segmentation Definition
1.1 Need for Segmentation
1.2 Quality of Good Segmentation
1.3 Basis of Segmentation
1.4 Service Attributes and Levels
1.5 Developing Right Service Concept for a Specific Segment
1.6 Important vs. Determinant Attributes
1.7 Establishing Service Levels
2. Target market strategies
3. Positioning and its example
3.1Elements of Positioning
3.2 Types of Positioning
3.3 Developing an Effective Positioning Strategy
3.4Using Positioning Maps to Analyze Competitive Strategy
4. Differentiation of Service
4.1 The 5 Market Differentiation Strategies
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
Segmentation, targeting, positioning and differentiation of servicesPROF.JITENDRA PATEL
This Presentation discusses critical issue of marketing which are segmentation, Targeting, Positioning and Differentiation of Services. The topic include
Marketing Segmentation Definition
1.1 Need for Segmentation
1.2 Quality of Good Segmentation
1.3 Basis of Segmentation
1.4 Service Attributes and Levels
1.5 Developing Right Service Concept for a Specific Segment
1.6 Important vs. Determinant Attributes
1.7 Establishing Service Levels
2. Target market strategies
3. Positioning and its example
3.1Elements of Positioning
3.2 Types of Positioning
3.3 Developing an Effective Positioning Strategy
3.4Using Positioning Maps to Analyze Competitive Strategy
4. Differentiation of Service
4.1 The 5 Market Differentiation Strategies
The chapter comprises of Service Marketing, E-Marketing, Green Marketing, Customer Relationship Management, Rural Marketing; Other Emerging Trends- Ethical Issues in Marketing.
Service is an act or performance that one party can offer to another that is essentially intangible and does not result in any ownership of anything. Its production may or may not be tied to physical products.(Philip Kotler)
It is based on relationship and value.
It may be used to market a service or product.
What is Service Marketing?
The American Marketing Association defines services marketing as “an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders”.
Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services offered by other market players.
Intangibility: A service is not a physical product that you can touch or see. A service can be experienced by the buyer or the receiver. Also, you can not judge the quality of the service before consumption.
Heterogeneous: There can be no perfect standardization of services. Even if the service provider remains the same, the quality of the service may differ from time to time.
Inseparability: One unique characteristic of services is that the service and the service provider cannot be separated. Unlike with goods/products the manufacturing and the consumption of services cannot be separated by storage.
No Stock Maintenance: The production and consumption of services are not inseparable because storage of services is not possible. Being an intangible transaction there can never be an inventory of services.
The potential customers form an impression about the service on the basis of service environment. The service environment represents the physical back drop that surrounds the service.
For example, providing hygienic food is the core service in a hotel or restaurant. Customers expect the restaurants to be maintained clean, offer flexible dining hours prompt service, soft music, décor, exotic menu etc.
Advantages of Service Marketing: 1, Repeat business
When you build a plan of service to reach your customers, you can expect a reward of repeat business from them. The goal of effectively marketing your brand is to capture the attention of your target market.
2. referrals
The next best thing to having your clients come back is to have them tell others about their experience and recommend your products or services to them. You must consider that if your customers have a bad experience, it is likely they will tell 10 people about that negative experiences also.
3. publicity
Other benefits from your good service are through publicity. As the buzz flows about your outstanding service, from following through on what you’ve promised.
RTMNU 4th sem MBA
Subject - Retail Sales Management & Services Marketing [ Marketing ]
Module 4
INTRODUCTION TO SERVICES MARKETING
BY Jayanti R Pande
MBA free notes pdf download
JRP MBA notes
Free RTMNU Marketing notes by Jayanti Pande
Introduction of Services Marketing • Services Marketing Concept, Distinctive Characteristics of Services, Services Marketing Triangle, Purchase Process for Services, Marketing Challenges of Services • Role of Services in Modern Economy, Services Marketing Environment • Goods vs Services Marketing, Goods Services Continuum • Consumer Behaviour, Positioning a Service in the Market Place • Variations in Customer Involvement, Impact of Service Recovery Efforts on Consumer Loyalty • Type of Contact: High Contact Services and Low Contact Services • Sensitivity to Customers’ Reluctance to Change
This paper attempts to establish more recently developed national scenarios with respect to national structural system transformation, political system, governance, public administration and bureaucracy, socio-economic development, management best practices and, of course, Nepal's national competitiveness appealing wider participation of all sectors in the process of transforming Nepal into a dynamic state with focus on welfare state mechanism leading the attainment of national prosperity.
Scholarly publication on Nepal Management Development Scenario 2018
Contains Issues, Challenges and Ways Forward
Suitable for university professors, graduates, professionals, government and development agencies
Equally important as a decision support tool for national planning and governing bodies.
This is a short and simple talk/ lecture on how to get into some innovative themes of applied research in tourism and hospitality. Highly useful for learning how to get into a subject matter or theme in tourism and hospitality research. Equally useful for the graduate researchers as well as academic and professional community.
This document is equally important for working professionals, university lecturers and graduates of higher education, especially in the management sciences.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
1. SERVICE MARKETING
TEACHING SLIDES ON SERVICE MARKETING
BY
CHANDRA P RIJAL
PhD, MPhil, MBA
PROFESSOR OF MANAGEMENT SCIENCES
SENIOR BUSINESS DEVELOPMENT ADVISOR
ROLLING PLANS PVT. LTD.
KATHMANDU, NEPAL
February 22, 2014
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2. UNIT-WISE COURSE OF STUDY
UNIT 1: INTRODUCTION
UNIT 2: CONSUMER BEHAVIOR IN SERVICES
UNIT 3: CUSTOMER PERCEPTION ON SERVICES
UNIT 4: LISTENING TO THE CUSTOMER
REQUIREMENTS
UNIT 5: SERVICE DESIGN & STANDARDS
UNIT 6: EMPLOYEES’ ROLES IN SERVICE
DELIVERY
UNIT 7: PROMOTION AND PRICING OF
SERVICES
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3. UNIT 1: INTRODUCTION
1.Concept of Service Marketing
2.Development of Service Marketing
3.Differentiating Goods and Service Marketing
4.Challenges for Service Marketers
5.Triangle of Service Marketing
6.Service Marketing Mix
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4. 1. Concept of Service Marketing
For building up our basic understanding about
service marketing, we should consider at least three
things – defining services, defining service
marketing, and recognizing the main marketable
service entities.
So, let’s focus on understanding the basic concepts
on service, service marketing and main marketable
service entities.
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5. Defining Service …
Simply speaking, service is the way how a provider or
producer acts by means of its deeds, processes or
performances so as to satisfy the expectations,
deprivations, motivations and unmet needs of the receivers
of the outputs of such deeds, processes or performances.
Facebook provides with social networking features, The
British Airways offers with worldclass flight experiences,
Norvic Hospital offers quality healthcare solutions in
Nepal. These all are a few examples of services.
The quality of such services relies on effectiveness of the
actions of the provider – the deeds, the way they are
produced – processes, and the effects they generate on
experiencing or consuming them – performances.
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6. Defining Service …
A service may be referred to as an intangible and more
perishable component of any business offering – absolute
package as a core product or as an augmented form to
promote the tangible products.
Normally, the production and consumption of services
takes place simultaneously.
The purpose of creating such may be business as well as
purely service to the society.
There is big difference between the services offered by
‘service not for profit’ organizations and ‘service at a cost’
organizations.
Let’s consider ‘service at a cost’ proposition in business.
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7. Defining Service Marketing …
The overall approach of generating awareness, interest,
desire and action (AIDA) to consume services that are put
on offer of the provider may be referred to as service
marketing.
Communication of the core meaning, benefits, and
procedures of consumption of a service; making it
convenient for the reach of target customers; building a
sound in-bound and outbound logistics support system;
selection, development and promotion of an effective
service distribution network; and developing and
promoting systems visibility are a few integrated functions
related to marketing of services.
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8. Defining Service Marketing …
Ordinarily, ‘service marketing’ can be linked to the overall
approach adopted by a firm to promote the service
component of its offering – no matter whether it is a core
offering or augmented one.
The key functions related to marketing of services will
include branding and packaging of services, performing
advertising and publicity about the services on offer,
promoting the business partners that leverage marketing
and promotion of services across the markets, assessing the
service impact and customer satisfaction, and so on – as it
applies to marketing of tangible goods.
In other words, service marketing refers to the overall
approach of promoting the marketable service entities.
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9. Main Marketable Entities
Can you justify with examples how these elements can
serve as marketing entities?
1. Goods or commodities
2. Services
Better, differentiate
3. Ideas
these in respect with -4. Events
a. tangibility,
b. perishability,
5. Places
c. transfer of ownership,
6. Persons
d. heterogeneity, and
7. Information
e. timing of production
and consumption?
8. Properties
9. Experiences
10.Know-how
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10. Main Marketable Service Entities
Can you justify with examples how these elements can
serve as marketing entities?
Idea or concept
Know-how
What is common in all these
entities?
Experience
Commonality should be sought
Event
in respect with –
Campaign
a. Tangibility
b. Perishability
Information
c. Transfer of ownership
Technology
d. Heterogeneity
Value addition
e. Timing of production and
consumption
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11. Implications of Intangibility
Services cannot be inventoried.
Services cannot be patented.
Services cannot be readily displayed or
communicated.
Pricing is difficult.
Services cannot be physically handed over
the buyer after transaction.
There will remain a long-term debate over
the ownership of services as they cannot be
fully separated from their maker.
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12. Implications of Heterogeneity
Service delivery and customer satisfaction depend
on employee actions.
Service quality depends on many uncontrollable
factors.
There is no sure knowledge that the service
delivered matches what was planned and
promoted.
Quality of delivered services will vary from person
to person delivering it.
Different customers will have varying level of
perception on delivered service quality.
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13. Implications of Simultaneous Production and
Consumption
Customers participate in the process and affect the
transaction.
Customers affect each other, a less satisfied
customer may affect adversely to a greater extent.
Employees affect greatly the service outcomes.
Mass production of services is quite difficult.
If not consumed immediately, many services turn
into big cost to the firm.
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14. Implications of Perishability
It is difficult to synchronize supply and demand of
services.
Services cannot be returned or resold.
They cannot be stocked for future sale or use.
Opportunity cost is always unpredictable.
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15. Value Added by Physical, Intangible Elements Helps Distinguish
Goods and Services
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17. Main Marketable Service Entities
Can you justify with examples how these elements can
serve as marketing entities?
Idea or concept
What is common in all
Know-how
these entities?
Experience
Commonality should be
Event
sought in respect with –
a. Tangibility
Campaign
b. Perishability
Information
c. Transfer of ownership
Technology
d. Heterogeneity
e. Timing of production
Value addition
and consumption
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18. More Examples of Services…
1. What does an academic advisor do?
2. What services does a five-star hotel sell?
3. What services does your university and college
offer?
4. What does a cinema hall do?
5. What about The British Airways?
6. What does The Bir Hospital do?
7. What does KFC get in return of the process and
branding of its products throughout the world?
8. What does an internet café do?
9. What does a research firm do?
10. What does an after sales service firm do?
February 22, 2014
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19. A Few Examples of Service Industries
1. Health Care: hospital, medical practice, dentistry, eye
care, etc.
2. Professional Services: accounting, legal, architectural,
research and innovation, consulting, management
contracts, etc.
3. Financial Services: banking, investment advising,
insurance
4. Hospitality: restaurant, hotel/motel, bed and breakfast,
ski, resort, rafting, etc.
5. Travel: airlines, travel agencies, theme park, etc.
6. Public Service: national security, defense, general
administration, etc.
7. Social Service: politics, economic development,
NGO/INGO services, etc.
8. Education: all type of educational services, counseling,
coaching, teaching, etc.
9. Others: hair styling, pest control, plumbing, lawn
maintenance, counseling services, health club, etc.
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20. Discussion Questions…
1. Marketing of services is equally applicable
tangible goods and commodities as it applies to
intangibles. Comment.
2. Rather than being a separate discipline, service
marketing is an integral concept of marketing
itself. Comment and justify.
3. Define service marketing and give a few
examples of service entities that can be
marketed.
4. Discuss with examples the various sectors of
services.
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21. 2. Development of Service Marketing
What resulted in evolution of services?
1. Evolution of human being as a social entity required
services of others for living better lives.
2. The financial prosperity and well-being of people made it
realize the need of special services in which they could
spend their disposable money.
3. Changing behavior and values of people forced them
realize the need of services.
4. Felt importance of spending some portion of life in
pleasure, entertainment and leisure resulted evolution of
services as alternatives to it.
5. A range of survival needs also resulted in evolution of
services.
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22. What resulted in evolution of services?
6. To facilitate the challenges of material developments, it
required a number of services.
7. Various new inventions required to be attached with a
number of services.
8. More service sectors evolved to create jobs, empowerment
and employment as part of government and social
development missions.
9. Due to more educated and aware people, they got realized a
number of services required.
10.To meet the ever-increasing and ever-evolving unmet needs
of the human beings.
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23. Additional Reasons of Growth of Services
1. Evolution of service-based economies
2. Economic changes
3. Service as a business imperative in manufacturing and
IT
4. Increasing needs of professional services, especially in
hospitality, research and innovation
5. Industrial deregulation; political legal changes; policy
changes
6. Globalization
7. Socio-demographic changes
8. Technological changes
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24. A Few Evolutionary Landmarks of Services
Phase I: Argumentation (Prior to 1980s)
Phase II: Foundation Phase (1980 – 1985)
Phase III: Independent Phase (1986 onwards)
1. Can you explain what happened during these
phases? And why these phases are called
argumentation, foundation and independent?
2. Also discuss how the need of marketing of services
evolved as one of the core marketing concepts.
February 22, 2014
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25. More discussion questions…
Q1. Discuss briefly how service marketing evolved
passing across various stages of evolution of core
marketing concepts.
Q2. Rather than itself being a separate discipline,
service marketing may be referred to as an integral
component of evolution of the concept of marketing.
Comment.
Q3. Elaborate the various factors that resulted in
evolution of service marketing.
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26. 3. Differentiating Goods and Service Marketing
Use the bases of differentiation as given in the next
slide and discuss in class how these bases apply in the
cases of marketing of goods and services.
Try to figure out 2-3 differences per basis of
differentiation given here.
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27. 3. Differentiating Goods and Service Marketing
Let’s compare it from at least five perspectives…
Marketing of
Goods
?
Basis of
comparison
1. Tangibility
Marketing of
Services
?
?
2. Perishability
?
?
3. Timing of
production and
consumption
4. Separating from
its creator
5. Heterogeneity of
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offered quality
?
?
?
February 22, 2014
?
?
27
28. 4. Challenges for Service Marketers
1. Since the services are intangible, it is quite difficult to
define and improve their quality.
2. Communicating and testing new services is always
complicated as they do not have any tangible form.
3. Communicating and maintaining a consistent image is
always a tough task.
4. Motivating and sustaining employee commitment to serve
the best is a highly complicated task.
5. Coordinating marketing, operations and human resource
efforts for best service delivery is another challenge.
6. Setting prices of services is very much difficult job.
7. Standardization and customization of services is difficult.
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29. 5. Triangle of Service Marketing
It is a tri-logical concept advocating that
effectiveness of service delivery relies on three
integral elements – company that offers of owns
services, customers for whom the services are
targeted to, and the employees responsible for the
delivery of services.
It all talks about how the company, its employees
and customers can work collectively for setting,
enabling and delivering the promises more
effectively.
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30. The Services Marketing Triangle
Company
(Management)
enabling the promise
Employees
setting the promise
Interactive Marketing
Customers
delivering the promise
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31. The Services Triangle and Technology
Technology connects all the agencies responsible in it.
Company or Management
Technology
Customers or Users
Employees or Providers
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32. Ways to Use the Services Marketing Triangle
Specific Service
Implementation
Overall Strategic
Assessment
1. How is the service
organization doing on all
three sides of the
triangle?
1. What is being promoted
and by whom?
2. Where are the
weaknesses?
3. Are the supporting
systems in place to
deliver the promised
service?
3. What are the strengths?
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2. How will it be delivered
and by whom?
32
33. Discussion Question
Take for an example, a service company and try to
figure out the areas where the company
management, its employees and customers can work
collectively to enhance the relevance of quality of
services it delivers and also try to figure out a few
consequences if they failed to maintain a perfect
relationship.
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34. 6. Service Marketing Mix
Product, price, place and promotion decisions are
referred to as traditional elements of marketing
mix.
Service marketing mix goes three steps further as it
incorporates additional three elements including
people, physical evidence and processes involved
in production and consumption of services.
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35. 7 Ps in Service Marketing
1.
2.
3.
4.
Product
Price
Place
Promotion
Building Customer
Relationships
Through People,
Processes, and
Physical Evidence
5. People
6. Process
7. Physical Evidence
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36. Expanded Marketing Mix for Services
PRODUCT
PLACE
P R O M O T IO N P R IC E
P h y s ic a l g o o d
fe a tu re s
C h a n n e l ty p e
P ro m o tio n
b le n d
F le x ib ility
Q u a lity le v e l
E x p o s u re
S a le s p e o p le
P ric e le v e l
A c c e s s o rie s
In te rm e d ia rie s
A d v e rtis in g
T e rm s
P a c k a g in g
O u tle t lo c a tio n
D iffe re n tia tio n
W a rra n tie s
T ra n s p o rta tio n
S a le s
p ro m o tio n
P u b lic ity
P ro d u c t lin e s
S to ra g e
B ra n d in g
A llo w a n c e s
37. Expanded Marketing Mix for Services
PEO PLE
P H Y S IC A L
E V ID E N C E
PROCESS
E m p lo ye e s
F a c ility d e s ig n
F lo w o f a c tivitie s
C u s to m e rs
E q u ip m en t
N u m b e r o f s te p s
C o m m u n ic a tin g
c u ltu re an d va lu es
S ig n a g e
L e ve l o f c u s to m e r
in vo lve m e n t
E m p lo ye e re s e a rc h
E m p lo ye e d re s s
O th e r ta n g ib le s
38. Ways to Use the 7 Ps
Overall Strategic
Assessment
Specific Service
Implementation
1. How effective is a firm’s
services marketing mix?
2. Is the mix well-aligned with
overall vision and strategy?
3. What are the strengths and
weaknesses in terms of the
7 Ps?
1. Who is the customer?
2. What is the service?
3. How effectively does the
services marketing mix for a
service communicate its
benefits and quality?
4. What changes or
improvements are needed?
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39. Discussion Question
Take for example, a service related offering of a
company and closely identify and analyze the various
aspects in line with 7Ps related to this offering. Also
explore different problems, challenges or issues
aligned to managing the mix of these 7 elements of
selected service.
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