The document presents an overview of online branding or e-branding. It defines e-branding as using the internet and world wide web as a medium for positioning a brand in the marketplace and creating meaningful online strategies. The document outlines the need for e-branding to create direct relationships with customers and understand their behaviors. It discusses e-branding strategies and benefits such as helping build familiarity, expanding customer relationships, and increasing sales. In conclusion, it states that e-branding has revolutionized branding and companies must pay attention to the internet marketplace.

1. Presentation on
Online Branding
Presented by:
Ashutosh Sahu
MBA 3rd Semester

2. Flow of Presentation
• Introduction
• Online Branding
• Promoting Products through Online Branding
• Need of e-Branding
• e-Branding Strategy
• Benefits of e-Branding
• Conclusion
• References

3. Introduction
• Online and ‘e’ stands for Internet or World Wide Web.
• Branding refers to the process involved in creating a unique
name and image for a product in the consumers' mind, mainly
through advertising campaigns with a consistent theme.
• Branding aims to establish a significant and differentiated
presence in the market that attracts and retains loyal customers.
• Brand is unique design, sign, symbol, words, or a combination of
these, employed in creating an image that identifies a product
and differentiates it from its competitors.

4. What is Online Branding
or e-Branding
• Online branding (also referred to as e-branding) is
a brand management technique that uses the World
Wide Web as a medium for positioning a brand in the
marketplace.
• Creating and developing meaningful online strategies
for brands to create a context on the web.

5. How to promote to products through
e-Branding

7. Why you need e-Branding?
• The e-branding strategies focus on creating a direct
relationship between company and its target audience.
• If successfully implemented, this would eventually lead to
turning the potential customers into actual buying
customers.
• Digital branding has much more to it than just generating
revenue. It also helps business to understand:
– Customer behaviour
– Customer likes and dislikes
– Exposes your product or services to newer and wider
audience

8. e-Branding Strategy

9. Benefits of e-Branding
• Easy to survive among competitors.
• Helps to build familiarity and loyalty from
consumers.
• Convenient to gain reputation amongst customers.
• Becomes the digital asset for a company.
• Easy to expand customer relationship.
• Result in higher sales of not only one product, but
other products associated with brand.

10. Conclusion
• There are many internet users in the world,
and then internet companies have to pay
attention to internet marketplace more than
ever.
• e-branding has revolutionized the competitive
landscape and brand building environment
within which companies operate.

11. References
• Understanding Digital Marketing by Damian Ryan & Calvin
Jones
• http://www.brandchannel.com/brand_speak.asp?bs_id=1
96
• http://www.eprofitbooster.com/e-branding/
• http://www.yourarticlelibrary.com/business/what-are-
the-advantages-of-branding-to-producers-and-
consumers/1083/
• http://en.wikipedia.org/wiki/Brand