The document discusses eCommerce strategies and best practices for airlines. It recommends taking a balanced approach to acquiring new customers, converting them through an optimized booking process, and retaining customers through personalized communication. Key recommendations include building a customer database to enable targeted retention efforts, focusing the website on the core user goals of booking and managing bookings, and taking a flexible and iterative approach to digital marketing planning.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
This Presentation was created for academic purposes. The facts and figures mentioned in this presentation are captured from various new papers and blogs etc. Hence, please double check with concerned authority before reusing the same.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
This Presentation was created for academic purposes. The facts and figures mentioned in this presentation are captured from various new papers and blogs etc. Hence, please double check with concerned authority before reusing the same.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
It is important to have well designed and well-organized proposal to introduce yourself to potential clients. You can easily impress your clients by making the smart decision of choosing our Website Proposal PowerPoint Presentation Slides. Website design is very important for every business as it gets the attention of online viewers. Using web design services proposal Presentation template you can explain the scope and the timelines of the website design services that you can provide. The professionally designed PowerPoint Complete deck proposal includes set of slides like plan outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. The web development and design proposal PPT slide can act as a guide while making your own proposal. Initiate action to improve the environment with our Website Proposal Powerpoint Presentation Slides. Cater for future generations. https://bit.ly/3h1cNR0
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Do you speak digital marketing with Kentico CMS?Thomas Robbins
How do you talk with customers about their channel engagement? Customers engage with through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at how to talk with you customers about this Kentico EMS 7.
Digital marketing course in Chandigarh.pptxasmeerana605
Digital marketing encompasses various strategies and tactics aimed at promoting products or services through digital channels to reach and engage target audiences.Establishing a strong online presence is essential for digital marketing success. This includes creating and optimizing a website, as well as leveraging social media platforms, search engines, and other digital channels.
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
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Marketing Automation: Integrating Technology To Create An Engaging Customer E...Greg Beazley
Question: How can you harness the abundance of data sources to improve the customer experience and make more effective marketing decisions?
Answer: We’ll look at some best practice marketing automation methods to better nurture leads through the sales funnel.
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
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Website Development and Business Growth-Leveragingthe Digital Landscape.pptxClaraM27
Volga Tigris is a well known web development company in Dubai. To explore how a well-designed and optimized website can serve as a powerful tool to attract and engage customers, increase brand visibility, and drive conversions. It emphasizes the importance of user-friendly navigation, mobile responsiveness, compelling content, and search engine optimization (SEO) techniques. By leveraging the digital landscape through strategic website development, businesses can unlock immense growth opportunities and establish a strong online presence in their respective industries.
Visit: https://www.volgatigris.com/web-development-company-duba
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
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5. Example: Thomas Cook online strategy model
Customer
Acquisition
Harvest repeat business
• SEM
• Affiliate Marketing
• Display
• Aggregators
• Email
• Offline
• Online PR
• Viral
• Consumer generated
content
Customer
Retention
& Growth
Measure
& Optimise
Customer
Conversion
Attracting new
customers
from existing
customersers
• Customer
service
• Process
• Segmentation
and targetting
• Email
• Cross-sell
• Online PR
• Personalisation
• Multichannel
Turn ‘lookers’ into
‘bookers’
• Usability
• Accessibility
• Enhanced
content,
copywriting
• Promos and
better
merchandising
• Email
• Customer
decision support
• Payment options
Track & analyse every
aspect of activity
• Web analytics
• Site
performance
monitoring
• Market
intellignece
• Online surveys
• Usability testing
• Online panels
• Customer
insight
Source: eConsultancy Thomas Cook
6. Customer conversion – connect site visitors and
convert as many as possible
• Proposition development – planning and specifying the product to appear
• Content creation – sourcing the information used to define appropriate
pricing and messaging,
• Content management – managing the software and database infrastructure
• Merchandising – product presentation
• Site usability and accessibility
• Design & Development
7. Customer retention
• Touch strategy definition and execution can define appropriate combinations
of timing, targeting, product:
o Automated event-triggered messaging through customer booking cycle
o Developed with a acceptable level of
• Timing frequency
• Target
• Interval
• Content
• Email marketing is the keystone to retention (and further acquisition)
o low-cost, personalised
o integration of customer behaviour including email response patterns and
transactional data is ideal
o DM
8. Operational support processes across
acquisition, conversion and retention
• Performance improvement including web analytics, commercial
analysis and providing management information
• Design guidelines and operating procedures such as the review
process for publishing new content or triggers for when content
updates were required.
• Managing the technical infrastructure including hosting in order to
deliver the right service levels, experienced by customers as site
performance and availability.
9. eCRM – where it fits within eCommerce
Managing the online customer experience
• Supporting the customer journeys through useability evaluation and web site design.
• Providing web-self service facilities giving access to customer support
• Customisation / personalisation to provide recommendations at individual and customer segment level.
Customer insight
• Managing the data quality and usage of our knowledge of customers including their:
o Characteristics (who are they?) including managing profiles, segments and e-mail lists.
o Behaviour (what they do and when?) including response and purchase behaviour.
o Value (how much are they worth?) including customer lifetime value
o Attitudes (what do they think?) including surveying perceptions, satisfaction & loyalty drivers.
Customer loyalty and response analysis
Touch-strategy definition
• definition and execution defines appropriate combinations of timing, targeting, product
o Automated event-triggered messaging through customer booking cycle
E-mail marketing
• Outbound – acquire and build repeat sales through campaigns and e-newsletters to a house-list. May include direct
mail and SMS.
• Inbound – answering enquiries from e-mails and web-based forms.
10. SEO Fundamentals
Internal SEO
- Relevant
- Accessible
- Keyword Rich
- Quality Signals
- Targeting
External SEO
- Quality, related
links
- Relevant
- Linking speed
- Social Media
- Linking Signals
Technical Spec
- Site Architecture
- Navigation
- Meta data
- XML Options
- Quality signals
11. Suggested eCommerce Strategy for Airlines
Convert
Retain
and Grow
Acquire
• Site design
• Tracking code
• User friendly
content
• Site security
• Good calls to
action
• Site speed
• Viral
• Offers
• 4 stage process
• SEO
• PPC
• Email
• Affiliate
• Banner
• Video
• Viral
• RSS
• Email list
• Buy-in
• Customer
service
• Email
• Personalisation
• Site security
• Referrals
12. Effective web design
• Accessibility – w3C
• User-centred design and usability
• Linking with marketing planning
• Information architecture and findability
• Search engine optimisation (SEO)
• Web standards
• Web analytics
• Legal requirements
• Right fares, appealing
• Combining these will deliver a compelling website experience
13. Effective web design
• 1: Usability and Brand
o Problem: Which way do I go? Which navigation is the right one? Which company and site am I booking
on? Where am I? Can I trust the airline?
o Solution: Provide consistent user experience throughout the site to avoid disorientation and create
confidence and trust through a single, focused and consistent booking experience
• 2: Usability
o Problem: How many steps will booking really take?
o Solution: Optimise the booking flow to create a & efficient 4 step process to avoid drop outs
• 3: Brand
o Problem: Who is the airline and are they for me? What can they offer me others don’t have?
o Solution: Ensure site represent the company’s positioning, mission, values and personality? Enable
customers to understand our offer by providing platform for marketing positioning
• 4: Usability
o Problem: Where can I quickly compare availability and prices?
o Solution: Focus homepage on key user goals: booking, manage my booking, travel info, offers
• 5: Experience
o Problem: Why should I come back? Does the site cater for my needs?
o Solution: Create an effective site structure based on target audience specific needs and provide a platform
to manage relationships such as online check-in updates, flight updates, etc.
14. Number 1 rule - building a database
• Capture customer information in terms of
oName
o Email address
oMobile number
• Through
oWebsite
oCompetitions
o Business cards
• Build a customer database
• AND ideally – but not a deal breaker
• Capture some related demographics helps airline build accurate and timely
profiles about airline's customers
• Create personalised communication.
15. Best practice recommendations
• Acquisition has two meanings:
o Using web site to acquire new customers as qualified leads that can be converted into sales
o Encouraging existing customers to use online channels
• Balance resources between acquisition, proposition development / conversion and retention.
• Create detailed digital marketing plans to provide focus and direction with a structured planning
process for E-commerce
• Achieve senior level sponsorship and involvement in planning and review.
o Align E-commerce objectives and resources with business objectives.
• Be flexible
o Have a flexible response to planning with operational reviews enabling reallocation of budget
o Avoid the delays in “time to market” for introducing new web applications
o Use ‘Test, learn, refine’ model
• Allocate sufficient organisational resources for customer insight, customer data quality, customer
satisfaction, touch-strategy definition, not just web site efficiency and effectiveness.