Women today are forming the indispensable part of the society, we are talking about women empowerment, we are talking about breaking the glass ceiling, yet there are many issues that need to be addressed. Learn the insights about women entrepreneurs with a key focus in Indian ecosystem.

1. Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18

2. Introduction
• Whereby women takes the lead and organise the business.
• Enterprise is managed by one or more women entrepreneurs in proprietary
concerns in which she/they individually/jointly have a share capital of not
less than 51%.
• Women role in term of their share in small business has been increasing .the
fact of the study are :
› Women own 1/3 of small business in USA and CANADA.
› Britain has seen increase in work force three times better than men.
› Women makes 40% of total work force in Asian countries.
› In Japan the % of women entrepreneurs increased from 2.4%in 1980 to
5.2%in 1995.

3. Indian Democracy & Women Demographics.
- One of the Largest Democracy in the world.
- Sex ratio: 1.07 male (s)/female, Women constitute 48.46% of the India’s total
population.
- Life Expectancy at birth: 63.25 years (male) and 64.77 years (female)
- Male & Female Literacy Statistics
- Women and Nutrition: About 35% of adult women in the age group (15-49) suffer
from chronic energy deficiency. About 55% of adult women suffer from iron
deficiency and anaemia.
Educational Statistics, Ministry of HRD, Deptt. Of Edu

4. Indian Democracy & Women Demographics.
- Female Foeticide: Although the absolute number of females has grown 21.79
percent in last decade, the male female ratio is still lower than it was 100 years
ago. The sex ratio in the age group (0-6) years continues to widen with a ratio of
940 females to 1000 males.
- Women And Workforce:
• Workforce participation rate of women in rural area is 31% where as it is 55% for men.
• In urban area this rate is 14% for women as compared to 54% for men.
• Women’s share of organized sector and public sector is less than 20%.
• Their share in central government employment is less than 8%.
• Many women are working in domestic sector in India.
• About 10% of the female population over the age of 12 are employed in
domestic service. It is second largest employment of women after
agricultural labour.

5. Women Entrepreneurs and Status in India.

6. Indian Democracy & Women Demographics.
Categories Of Women Entrepreneurs (By Reason/Motivations For Starting The Business)
Category Main Reason/ Motivation
Chance Entrepreneurs • To keep busy
• Was hobby/ Special Interest
• Family/ Spouse had business
Forced Entrepreneurs • Financial/ needed the money
Created or Pulled entrepreneurs • Control over time/flexibility
• Challenge, try something on one’s own term , Show others I could do it.
• To be independent
• Self satisfaction and employment to others /do something worthwhile.
Women
Entrepreneurs
in India

7. Women Work Participation
Evolving
Women
Entrepreneurship

8. Women Entrepreneurs and Status in India.
1. Greater sensitivity in relationships (being more understanding, compassionate, sympathetic and
empathetic);
2. Ability to „network‟ better amongst their colleagues;
3. Ability to better understand and perceive situations;
4. Stronger sense of dedication, commitment and loyalty
5. Ability to perform multiple tasks;
6. Better management of crisis situations;
7. Greater readiness to share information and power (which highlights their interactive leadership style);
8. Ability to behave in a more gender-neutral manner; and
9. Ability to solicit input from others which leads to an atmosphere of greater degree of trust, self-worth and
respect for ideas (Gupta et al., 1998; Kulkarni, 2002; Mehra, 2002)
Key Strengths Identified In Women As Managers Or Entrepreneurs Include
Factors Affecting Women Entrepreneurs Performance
• Access to Finance
• Access to Markets
• Access to training
• Access to network
• Access to policy makers

9. • Difficulty In Obtaining Loan From Commercial Bank
• Failure Of Business Bankruptcy
• Failure To Convert Profit Back Into Investment
• Shortage Of Technical Skills
• Poor Managerial Skills
• Low Level Of Education
Challenges Faced By Women Entrepreneurs In India
Ways to Empower Women
• Changes in women’s mobility and social interaction
• Changes in women’s labour patterns
• Changes in women’s access to and control over resources and
• Changes in women’s control over Decision making
• Providing education
• Self employment and Self help group
• Providing minimum needs like Nutrition, Health, Sanitation, Housing
• Other than this society should change the mentality towards the word women
• Encouraging women to develop in their fields they are good at and make a career
CII’s Indian Women Network

10. Measures by the Government
Beginning as early as 1954 in India the actual participation began only in
1974. At present, GoI has over 34 schemes for women operated by different
department
1. Rastria Mahila Kosh (RMK) 1992-1993
2. Mahila Samridhi Yojana (MSY) October,1993.
3. Indira Mahila Yojana (IMY) 1995.
4. Women Entrepreneur Development programme given top priority in 1997-98.
5. Mahila Samakhya being implemented in about 9000 villages.
6. Swayasjdha.
7. Swa Shakti Group.
8. Support to Training and Employment Programme for Women(STEP).
9. Swalamban.
10. Crèches/ Day care centre for the children of working and ailing mother.
11. Hostels for working women.
12. Swadhar.
13. National Mission for Empowerment of Women.
14. Integrated Child Development Services (ICDS) (1975),
15. Rajiv Gandhi Scheme for Empowerment of Adolescence Girls (RGSEAG) (2010).
16. The Rajiv Gandhi National Crèche Scheme for Children of Working Mothers.
17. Integrated Child Protection scheme (ICPS) (2009-2010).
18. Dhanalakahmi (2008).
19. Short Stay Homes.
20. Ujjawala (2007).
21. Integrated Rural Development
Programme (IRDP).
22. Training of Rural Youth for Self
Employment (TRYSEM).
23. Prime Minister’s Rojgar Yojana (PMRY).
24. Women’s Development Corporation
Scheme (WDCS).
25. Working Women’s Forum.
26. Indira Mahila Kendra.
27. Mahila Samiti Yojana.
28. Khadi and Village Industries Commission.
29. Indira Priyadarahini Yojana.
30. SBI’s Sree Shaki Scheme.
31. SIDBI’s Mahila Udyam Nidhi Mahila Vikas
Nidhi.
32. NGO’s Credit Schemes.
33. National Banks for Agriculture and Rural
Development’s Schemes

11. PROBLEMS OF WOMEN ENTREPRENEURS
1. Patriarchal society
2. Absence of entrepreneurial aptitude
3. Marketing problems
4. Financial problems
5. Family conflicts
6. Credit facilities
7. Shortage of raw material
8. Heavy competition
9. High cost of production
10. Social barriers
11. Problem of middlemen
12. Lack of information
13. Lack of self confidence
14. Lack of access to technology
15. Lack of training
16. Late start
17. Involvement of high risk
18. Legal formalities

12. Reasons For Starting An Enterprise
“when women moves forward ,the family moves ,the village moves ,and the nation
moves.” is rightly said by Pandit jawahar lal nehru.
Women set up an entreprise due to economic as well as non economic reasons.
Various reasons can be due to :
1.Motivational factors
2. Facilitating factors

13. Women’s Empowerment Principles
WEPs in Brief:
1. Establish high-level corporate leadership for gender equality.
2. Treat all women and men fairly at work – respect and support human rights and
nondiscrimination.
3. Ensure the health, safety and well-being of all women and men workers.
4. Promote education, training and professional development for women.
5. Implement enterprise development, supply chain and marketing practices that empower
women.
6. Promote equality through community initiatives and advocacy.
7. Measure and publicly report on progress to achieve gender equality.