With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
This slideshow is about Online communities. Giving a brief overview of the Foundations, Types, Characteristics, Transfer of value, Benefits and the ways to increase engagement in an Online community.
This slideshow is about Online communities. Giving a brief overview of the Foundations, Types, Characteristics, Transfer of value, Benefits and the ways to increase engagement in an Online community.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The presentation is all about the e-commerce infrastructures pertaining to the internet, web and mobile. It include class discussion about augmented reality, HTML 5 advantages / disadvantages and mobile apps benefits. Topics include e-commerce web store requirements, background about internet, html, web servers, websites and web browsers. The presentation was used during the Doctor in Information Technology Advance E-Commerce Course at the University of the East - Manila Campus.
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The presentation is all about the e-commerce infrastructures pertaining to the internet, web and mobile. It include class discussion about augmented reality, HTML 5 advantages / disadvantages and mobile apps benefits. Topics include e-commerce web store requirements, background about internet, html, web servers, websites and web browsers. The presentation was used during the Doctor in Information Technology Advance E-Commerce Course at the University of the East - Manila Campus.
This what is Email Marketing? video by simplilearn Aims to educate us about exactly what Email marketing is and how to create email campaigns using Mailchimps Email marketing Services. In this Email marketing Tutorial 2023, We are introduced with one of the best email marketing tool i.e.,Mailchimp. Mailchimp is a great tool that helps companies in creating Email campaign and how to track its performance. We are gonna learn all the uses of Email marketing. we will talk about types of email. We will wrap up this What is Email Marketing? video with Pros & Cons and Faqs on Email marketing.
The Following Topics will be discuss in this video
👉 00:00 What is Email Marketing?
👉 01:28 What is Email Marketing?
👉 03:57 Uses of Email Marketing
👉 04:23 Types of Emails
👉 04:57 Email Marketing Strategy
👉 06:00 How to create an Email list?
👉 09:17 Mailchimp Email Marketing Services
👉 45:19 Pros and Cons
👉 47:52 FAQs
❓ What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and customer engagement in between purchases.
❓ What are the Types of Email Marketing?
There are various types of marketing email available such as:
⏩ Welcome Email
⏩ Newsletter Email
⏩ Lead Nurturing Email
⏩ Confirmed Email
⏩ Dedicated Email
⏩ Invite Email
⏩ Promotional Email
⏩ Survey Email
🔥 Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
🔥 Boost your career with Simplilearn's Post Graduate Program in Digital Marketing Program: https://www.simplilearn.com/pgp-digit...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Email Marketing training videos: https://youtube.com/playlist?list=PLE...
⏩ Check out the Digital Marketing training videos: https://youtube.com/playlist?list=PLE...
#EmailMarketing #EmailMarketingTutorial #LearnEmailMarketing #EmailMarketing2023 #MailChimp #MailChimpTutorial #MailChimpEmailMarketing #EmailMarketingSoftware #MailChimpTutorial2023 #DigitalMarketing #Marketing #FreeTools #Beginners #Simplilearn
🔥 Watch Top Trending Videos From Simplilearn:
⏩ Top 10 Programming Languages in 2023: https://youtu.be/Q2u3llawnvc
⏩ Top 10 Certifications for 2023: https://youtu.be/S6yadRofCsM
⏩ Top 10 Highest Paying Jobs in 2023: https://youtu.be/9tL1m9MXaXQ
⏩ Top 10 Dying Programming Languages 2023: https://youtu.be/51mUwZ6J2D4
⏩ Top 10 Technologies to Learn in 2023: https://youtu.be/jTX8MSw0Ufw
About Post Graduate Program in Digital Marketing
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectiveness and laying your future advertising strategy. Learn the tools of evaluating advertising.
How, When, Why to Get Started with Online CommunitySmall World Labs
Organizations of all shapes and sizes are increasingly looking to private online communities as a means to connect with and engage their base. However, building and sustaining a thriving online community is no simple task. In this presentation, we dive into all things "online community."
From a high-level perspective, we provide specific insights into the reasoning for, timing of, and considerations involved with launching an online community. We then highlight a specific use case from a member-based organization that traveled along this path and emerged with a valuable asset for the organization and its members.
Empowering Stakeholders to Become Network WeaversDebra Askanase
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Online Networks to Offline Community Building4Good.org
The days of posting a paper notice on a bulletin board somewhere are mostly over... the days of virtual hubs as a jump-off point for in-person gatherings are here! With the rise of sites like Meetup.com, NetTuesday, WiserTuesdays and more, grassroots organizers are stepping up and the web is bringing visibility to local community meetups as never before. The masses are clearly hungry for connection!
Congratulations, you have an online community! Odds are, you also have an offline community. Are you using one to strengthen the other?
Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world.
In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap.
Takeaways:
- An understanding of the different types and benefits of online and offline communities
- Tactics to kickstart their online and offline communities
- Ways to engage their communities both online and offline
Framework for training on the essentials parts of Online Community Management.
This framework was used in a facilitated workshop where participants were actively involved and experienced:
- Difference between a following and a community.
- Why it is important to be very clear on the target group, the mission and the values in a community.
- What is takes to create a safe community for sharing information.
Participants learned about:
- Community KPI's.
- What community tasks to focus on.
- How to advance the community to the next phase.
- To tap into the wisdom of the group and community.
Many associations and nonprofits offer a litany of in-person experiences: events, conventions, tradeshows, meetups, etc. These in-person events provide numerous opportunities for members, volunteers, advocates, staff and other kinds of constituents to learn, participate, network, and much more. But, what if those offline experiences could reach your vast online audience as well?
Once you finish your education and are through with the college ready to take on the challenges of the corporate world here are 10 life rules to help you through and live your life like a rockstar !
Once you are done with a good planning and modeling the launch of your new venture is equally important. Learn the key elements to launch your own business in India and discover the path traced from the startup stage to the IPO. Also understand the revival and exit startegy to milk the venture.
A business plan is definitely a blueprint that determines the success of an enterprise. This is the reason why it is so crucial to develop a good Business plan after a careful environment scan and SWOT analysis. Learn the key components and methods with which you can develop a good business plan.
The thought process of the entrepreneur varies from a normal person to an extent that it functions differently. Learn about the difference, the role creativity plays, what motivates an entrepreneur and the process of transitioning from Idea to Business opportunity!
Also get an insight why business fail, so that you can avoid those mistakes and how to start a business with low investment.
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Various agencies in India including DICs, NSICs, EDII, NIESBUD,NEDB and more are functioning to promote entrepreneurship. Several new initiatives have also been taken by the Government of India to promote the culture of entrepreneurship.
Women today are forming the indispensable part of the society, we are talking about women empowerment, we are talking about breaking the glass ceiling, yet there are many issues that need to be addressed. Learn the insights about women entrepreneurs with a key focus in Indian ecosystem.
Profits are no longer contradictory with social upliftment. Making organizations that are self-sustainable and still impacting the society through a bottom-up approach is absolutely possible.
Learn some successful examples of social entrepreneurs in India and how they are impacting the society. Also, discover what it takes to be a social entrepreneur.
Discover how entrepreneurship is changing in the recent times and the fundamentals of starting your own venture from the scratch. Your Financing options, making your business plan , preparing your pitch deck and other challenges and mistakes to be avoided as you take the course of entrepreneurship.
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Being an entrepreneur can be challenging, rewarding, frustrating, satisfying, disappointing, and exhilarating. To help you through all the highs and lows of starting your own enterprise here is easy to understand guide with basic fundamentals of entrepreneurship being explained.
making everything a delightful experience and getting closer to customer to engage them in the process is something which winning companies are adopting. Gamification and App Development solve the purpose. learn the key fundamentals and explore how can they add value.
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When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Content Marketing: How to make a good content and its impactAnubha Rastogi
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1. Online communities & Co-Creation
Ms. Anubha Rastogi
Astt. Prof, Vidya School Of Business
2017-18
THE POWER OF CONNECTIONS
2. Anubha Rastogi | VSB
Defining Virtual or Online Community
“Social aggregators that emerge from the Net when enough people carry on those public discussions
long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.”
Virtual communities can be basically defined as groups of like-minded strangers who interact
predominantly in the cyberspace to form relationships, share knowledge, have fun or engage in economic
transactions.“
• Online communities combine 4 important features
• Internet communication tools
• Rules that define community membership
• Collaborative production of material by members
• Repeat use by members
• Communication is multidirectional
• Users provide material
• Users consume information
• Challenges faced by community builders
• Building traffic
• Maintaining member collaboration
• Member retention
4. Anubha Rastogi | VSB
Exploring Virtual Communities
What do you do in a Virtual Community.
• Share
• Teach
• Assist
• Entertain
• Discuss
• Works towards a common goal
• Beautify
• Patrol
Types Of Virtual Community
• Blogs
• Facebook pages
• Forums
• Email groups
• Social Networks
5. Anubha Rastogi | VSB
Typology of Virtual Community
Four distinct categories of communities occur based on the exchanges that occur within them:
• Community Of Interest - Information exchange about a topic
• Goal-oriented Community Of Interest - Sharing of diverse perspectives and production of objects
commissioned by the mandate.
• Learner's Community - Participation to the realization of a collective educational project.
• Community Of Practice - Professional practice development through sharing knowledge among members of
a professional community
Two distinct categories of communities based on the size and types of members
• Personal communities
• Are small in scale
• Members know each other
• Communication is direct between individuals through E-mail or a shared Web site
• Extended communities
• Larger in scale and scope
• Composed of many smaller areas that allow personal communities to flourish
• Rely on a mixture of content and communication tools including Web content publishing
and Centrally-managed discussions
6. Anubha Rastogi | VSB
Types Of Online Community Members
• The Sleepers: Almost dead on the community. Not even aware about what is happening. Just joined it for the heck of it.
• The Lurker: You rarely hear from the Lurker. She likes to read all the conversations and takes what she needs from each
discussion, but she rarely participates. Every now and then, she surprises everyone by voicing an opinion, but most of the time, you
don’t even know she’s there.
• The Newbie: Newbies (new members) often don’t know where to start. Newbies may introduce themselves to the group and then
do their best to find ways to fit in. Most members welcome newbies and do what they can to make them feel at home.
• The Regular: The Regular is a familiar personality in the online community. Everyone knows her face or recognizes her avatar —
the image she uses to portray herself online. Because the Regular is so active, other community members may feel that they know
her and trust her judgment — most of the time.
• The Leader: Whether self-appointed or through mutual respect, the Leader is someone who has been with the community for
years and truly knows his stuff. When he offers his two cents, people listen. Sometimes, the Leader is someone that the community
has chosen; at other times, the Leader is a legend in his own mind.
• The Elder: As a pillar of the online community, the Elder isn’t necessarily active anymore, but she’s held in high esteem. When she
does participate, members hang on to her every word. The Elder has been with the community since day one. Not every member
may agree with or even like the Elder, but no one will say a disparaging word about her.
• The Expert (aka the Know-It-All): Every group has an Expert — someone who knows everything
about everything. The Expert has been everywhere and seen everything. He did it all long before
the other members did and thinks that he did it better, stronger, and faster. The Expert doesn’t
have many friends but doesn’t seem to notice.
• The Elite: Forums and communities that rank their members by how long they’ve been around or
how often they participate have a clique of Elite members. Though an Elite member mingles with the
newer members now and then, she keeps pretty much to herself.
7. Anubha Rastogi | VSB
Types Of Behavior In Virtual Community
Positive or Interactive
Type Description
Announcements Posts written to share information
with members of thecommunity
Queries or Specific Requestsfor
Information
Posts requestinginformation,
including:
a) Queries made by other
community members
b) Queries taken out of the
community
c) Queries presented to the
community
Directed Group Projects Posts written to further a goal of
the community, such as the
creation of a FAQ (Frequently
Asked Questionsfile), a database
or project in the world outside the
community
Type Description
Flaming Argumentative posts written purely for the sake
of insulting others
Trolling Posts seeking to illicit flames, called “flame-bait”
by Tepper (1997)
Spamming Posts regarded as unsolicited junk mail
Cyber-rape Posts of an unsolicited, unwelcome and
assaultive nature
Hostile
• No Flaming
• No Spamming
• No Phishing
8. Anubha Rastogi | VSB
What drives Virtual Community
A. Affordances of Virtual Communities
Affordance Description
Persistence Continuous over time and use by
many
Periodicity Sense of time and rhythm to
interactions
Boundaries Multi-use areas: rooms, forums,
private areas
Engagement Multiple ways to connect and interact
Authoring Users create content and space, and
recreate it as well
B. Motivators of Virtual Community
9. Anubha Rastogi | VSB
C. Communication Tools Are The Heart Of Online Community
• Two categories of tools, based on the type and scale of communication possible
• Communication rings send messages directly between users
• Everybody in the ring gets the message
• Communication rings don’t scale – they break down as the group gets too big
• E-mail, Internet Pagers , Groupware, Games & Simulations
• Content trees are indirect
• They use a central gathering point such as a bulletin board or a Web site to collect and store information
• Depend on hierarchies that create manageable discussions
• Community members go to topic areas and discussion groups that match their interests
• Usenet, Bulletin Boards, Chat rooms, Websites
D. Membership rules define the nature of community and interaction
• Strong communities have strong rules
• Membership depends on passing through a difficult hurdle that creates shared values and
experiences
• Interests and opinions are strongly held
• Weak communities are easy to join
• Examples are fan clubs, shopping club members, frequent flyer programs
• Weak community ties are a serious problem for online marketers
11. Anubha Rastogi | VSB
Community Goes online : The IMPACT
• THE ARGUMENTS FOR:
• New technologies allow new forms of
communication between close friends,
acquaintances, and strangers
• Online communities provide a focus for social
interaction
• New technologies improve communication
between co-workers, customers and
suppliers
• Online communities enable consumer-to-
consumer interaction
• Marketers can use community-building
technologies to generate customer loyalty,
involvement, and repeat sales
• THE ARGUMENTS AGAINST
• :
• Private time online comes at the expense of
physical interaction with friends and family
• Weak ties between strangers replace strong ties
between friends and neighbors
• Those who spend hours online often test higher on
psychological measures of loneliness and
depression
12. Anubha Rastogi | VSB
Increasing Returns Cycles with Virtual Communities
Transaction
Offerings
Member
Loyalty
Online Community
Increasing Returns
Draw more
members to
community
Promote member-
to-member
interaction
Build member
loyalty to
community
Generate member-
based content
Content
Attractiveness
Target
products
and offerings
Member
Profiles
Draw vendors and
user spending to
community
13. Anubha Rastogi | VSB
CO-CREATION
Using the power of community
for business advantage
14. Anubha Rastogi | VSB
Co-Creation
Co-creation is a management initiative that brings different parties together (for instance, a company and
a group of customers), in order to jointly produce a mutually valued outcome.
15. Anubha Rastogi | VSB
Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities
(VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era.
Value Co Creation with Virtual Communities
16. Anubha Rastogi | VSB
Co Creating Value Through Experiences In VC
17. Anubha Rastogi | VSB
The 5 Principles of Co-Creation Tools, Processes And Research Techniques To
Help Clients Better Interact With Their
Communities And Their Customers
• Online Chat Groups
• In-Depth Interviews, pairs and triads
• Forum/Bulletin Board Discussion
• Online ethnography, video/photo diaries
• Online stimuli evaluation
• Video Clip Evaluation
• Online Surveys
• Polling
Enabling Co-Creation
18. Anubha Rastogi | VSB
The Co-Creation Process
Style Of Engagement With The Co Creation Projects
19. Anubha Rastogi | VSB
Guidelines for Managing Communities of Co-Creation