This document summarizes a study on improving internet services and interfaces for marketing. It discusses mobile capitalism and how mobile services are central to capital accumulation. It also reviews studies on customer value in internet shopping, identifying shortcomings in only considering instrumental or hedonic views. The document presents a behavioral model of online consumers including 10 stages from motivation to after-sales service. It emphasizes the importance of website design for internet shopping. Finally, it provides a case study of an Italian brand's website in Taiwan and concludes quality services must close knowledge gaps and use curiosity in experiential marketing.