Developing A Killer Business Plan
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A business plan is definitely a blueprint that determines the success of an enterprise. This is the reason why it is so crucial to develop a good Business plan after a careful environment scan and SWOT analysis. Learn the key components and methods with which you can develop a good business plan.
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making everything a delightful experience and getting closer to customer to engage them in the process is something which winning companies are adopting. Gamification and App Development solve the purpose. learn the key fundamentals and explore how can they add value.
Online Communities and Co-Creation
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
Designing Organisation for Digital Success
When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Social Media Marketing: The Power of Networks
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Video Marketing: Harnessing the power of multimedia.
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
Mobile Marketing in the Digital Age
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
Understanding Search Marketing :SEO & SEM
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
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Understand the intricacies of setting up an online E-Commerce store. Learn the basic fundamentals of B2B vs B2C E-
Commerce portal and major components in an EC Development process.
Traffic building in Digital World
Getting your website noticed and driving traffic online is not easy. The presentation decodes the various basics of traffic building and also the keywords and 25 strategies to drive traffic to your website.
Online branding
With the opening case of Narendra Modi and the closing case of Google the presentation examines the basic fundamentals of branding and then elaborates and synthesize the same concepts to define the fundamentals of establishing a powerful online brand.
The presentation also summarizes the various important tools like understanding Colour Psychology and more.
E-Marketing and CRM in digital world.
The presentation outlines the 7 stage cycle of Internet Marketing and then discuss the Online Marketing Mix in detail.
Taking it further a special introduction to centaur, the hybrid consumer, the presentation then discuss the two major methods of consumer segmentation in the digital age and examines the changing dynamics of Consumer behaviour in the digital world.
The closing is done with the Customer Relationship Management and e-CRM.
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Developing A Killer Business Plan
- 1. Developing A Killer Business Plan Ms. Anubha Rastogi Astt. Prof, Vidya School Of Business 2017-18
- 2. Anubha Rastogi | VSB
- 3. Anubha Rastogi | VSB
- 4. Anubha Rastogi | VSB
- 5. Anubha Rastogi | VSB
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- 7. • Know your audience • Who is your reader • What is their risk profile (risk/reward analysis) • Why would they invest in you (synergies) • Know your forms of funding • Private equity • Bank lending/asset securitization • Alternative funding (JV’s, alliance) • Government subsidies • Know your risks Before Writing A Business Plan Anubha Rastogi | VSB
- 12. Types of Business Plans Anubha Rastogi | VSB
- 13. You Must Tell a Compelling Story • How do you plan to change the world? • How will you solve the customer’s pain? • Who are you? • What have you done? You Must Move in with Your Customer • Talk with the customer • Shadow the customer • Put the customer on your development team Anubha Rastogi | VSB
- 14. You Must Have a Pricing Strategy • Who’s doing what in your market and why? • Don’t compete on price; compete on value • Margins are everything • Justify what you’re asking You Must Support What You Claim • Primary and secondary research • Cite your sources and interrelate • Don’t rely on one source • Talk to strangers Anubha Rastogi | VSB
- 15. Anubha Rastogi | VSB
- 16. Anubha Rastogi | VSB