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ProductionWorkQualities.
Dale Richardson
Effective Production
Work
Ineffective Production
Work
Qualitiesof A grade
productionwork
Thingsstudentsdo
badly
Careful thoughtinto
the 4 technical
elements
No thoughtintothe
costume,
camerawork,editing
etc.
Good use of the 4
technical elements to
make an effective
trailer
Unnecessaryediting
techniques,poor
thoughtintocostume.
Pooruse of locations
and lighting.
Wide range of
locationsandactors.
Little difference in
locationsandactors
Usingdifferent
locationsandactors to
show differentscenes
withinthe trailer
Usingverylittle
varietyinlocations.
Shootingonly1 or 2
scenesandediting
slightly.
Balance between
narrative intrigue and
the sense of tension
Making the trailerlook
like ashort film or
openingscene.
Making sure the
trailertellsastoryas
well ascreatinga
tense atmosphere.
Making the trailer
seemtobe an
openingsequence or
short film
Range of shottypes,
distances,angles.
Repetitive use of the
same shot types.
Usinga range of
differentshottypesto
show your abilitywith
the camera
Usingthe same shot
typesthroughoutthe
trailer.
Use a wide varietyof
original footage with
titlestosupportit
Usingtitle screensin
the trailerwithvery
little originalfootage
A wide varietyof
original footage used
withtitle screensto
supportthe storyline
Little use of original
footage.
Usinga conventional
layoutforpostersand
filmmagazine covers
Notusinga layoutthat
isconventional forthe
formof the product.
Good use of
conventions,ensuring
that the layoutis
conventional tothe
form.
Notusingthe layout
that isconventional
for the formof the
product.
Range of fonts, font
sizes,andcolouron
the printedproducts.
Verylittle varietyin
fonts,fontsizesor
colour.
Usinga varietyof
fonts,sizesand
coloursto make
differentpartsof the
productstand out and
suitthe conventions
No varietyinfonts,
usingbasicstyleson
the cover or poster.
No thoughtonwhat
fontswouldbe
effectiveand
conventional.
Appropriate images
that conformto the
conventionsof the
genre andthe print
products.
Inappropriate images
used,noeffectiveuse
of camerawork,
framing,composition,
lightingetc.
Good use of
cameraworkto create
an effectiveimage.
Editingthe phototo
make it conformto
the conventionsof the
genre.
No thoughtintowhat
image wouldbe
effective,poorchoice
of locationand/or
cast. Pooruse of
lighting.
Good use of ICT, using
programsthat suitthe
formof the product,
e.g.Photoshopfor
image editing,iMovie
for editingvideo.
Usingprograms that
aren’tuseful tothe
task.Poor choice of
program forediting
e.g.paintfor photos.
Use a varietyof ICT to
create an effective
product.
Little use of ICT to
create an effective
product.
ProductionWorkQualities.
Dale Richardson
Showingcontribution
to the product
No contributionto the
product.
Showingwhateach
memberof the group
has done to
contribute tothe
group.
Showingno
contributiontothe
group,usingthe same
imagesthatthe group
has used,noevidence
of editing,filming
contribution.

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Effective Production Work

  • 1. ProductionWorkQualities. Dale Richardson Effective Production Work Ineffective Production Work Qualitiesof A grade productionwork Thingsstudentsdo badly Careful thoughtinto the 4 technical elements No thoughtintothe costume, camerawork,editing etc. Good use of the 4 technical elements to make an effective trailer Unnecessaryediting techniques,poor thoughtintocostume. Pooruse of locations and lighting. Wide range of locationsandactors. Little difference in locationsandactors Usingdifferent locationsandactors to show differentscenes withinthe trailer Usingverylittle varietyinlocations. Shootingonly1 or 2 scenesandediting slightly. Balance between narrative intrigue and the sense of tension Making the trailerlook like ashort film or openingscene. Making sure the trailertellsastoryas well ascreatinga tense atmosphere. Making the trailer seemtobe an openingsequence or short film Range of shottypes, distances,angles. Repetitive use of the same shot types. Usinga range of differentshottypesto show your abilitywith the camera Usingthe same shot typesthroughoutthe trailer. Use a wide varietyof original footage with titlestosupportit Usingtitle screensin the trailerwithvery little originalfootage A wide varietyof original footage used withtitle screensto supportthe storyline Little use of original footage. Usinga conventional layoutforpostersand filmmagazine covers Notusinga layoutthat isconventional forthe formof the product. Good use of conventions,ensuring that the layoutis conventional tothe form. Notusingthe layout that isconventional for the formof the product. Range of fonts, font sizes,andcolouron the printedproducts. Verylittle varietyin fonts,fontsizesor colour. Usinga varietyof fonts,sizesand coloursto make differentpartsof the productstand out and suitthe conventions No varietyinfonts, usingbasicstyleson the cover or poster. No thoughtonwhat fontswouldbe effectiveand conventional. Appropriate images that conformto the conventionsof the genre andthe print products. Inappropriate images used,noeffectiveuse of camerawork, framing,composition, lightingetc. Good use of cameraworkto create an effectiveimage. Editingthe phototo make it conformto the conventionsof the genre. No thoughtintowhat image wouldbe effective,poorchoice of locationand/or cast. Pooruse of lighting. Good use of ICT, using programsthat suitthe formof the product, e.g.Photoshopfor image editing,iMovie for editingvideo. Usingprograms that aren’tuseful tothe task.Poor choice of program forediting e.g.paintfor photos. Use a varietyof ICT to create an effective product. Little use of ICT to create an effective product.
  • 2. ProductionWorkQualities. Dale Richardson Showingcontribution to the product No contributionto the product. Showingwhateach memberof the group has done to contribute tothe group. Showingno contributiontothe group,usingthe same imagesthatthe group has used,noevidence of editing,filming contribution.