Twitter:
Micro-blogging to Increase
Engagement
Cheryl Boncuore, PhD
Academic Director of Distance Learning
Kendall College...
ABOUT US
Cheryl Boncuore, PhD
Academic Director of Distance Learning
Kendall College
cheryl.boncuore@kendall.edu
Blackboar...
ABOUT US
Aurora Reinke
Program Director, School of Business
Kendall College
aurora.reinke@kendall.edu
I have used Blackboa...
ABOUT KENDALL COLLEGE
• Since 1934
• Small urban institution in Chicago
• Subsidiary of Laureate International
Universitie...
KENDALL COLLEGE MISSION
Kendall College cultivates students’
passions into rewarding professions
through rigorous learning...
WHAT WE ARE GOING
TO LEARN TODAY
• How Twitter was implemented at Kendall as a
teaching tool
• Reactions to using Twitter ...
OUR CHALLENGE:
INCREASE RETENTION
2013 Institution Theme:
Engagement
Student to Student
Student to Faculty
Student to G...
DEFINING ENGAGEMENT
• Connecting all institutional constituents to the activities of learning,
discovery, and the academic...
OUR SOLUTION
Created the Twitter Experiment
• Allowed the use of social media in classes and beyond
• Tied to institutiona...
OUR SOLUTION
276 students…
13 hashtags…
10 professors…
OUR SOLUTION
Twitter is:
•A great way to prompt students to do research
•A great way to connect with thought leaders in an...
OUR SOLUTION
Student responses to using
Twitter for a class.
OUR SOLUTION
Twitter is NOT:
•PRIVATE
•A way for instructors to STALK students
•A home work reminder tool!
OUR SOLUTION
OUR RESULTS
#deepdive #results from one class in our study: #kccap
65 students from 3 academic programs
2-quarter project ...
REMEMBER
OUR SOLUTION
Twitter is:
•A great way to prompt students to do research
•A great way to connect with thought lead...
OUR RESULTS
A great way to prompt students to do research:
OUR RESULTS
A great way to connect
with thought leaders in
any industry
OUR RESULTS
A great way to connect
with thought leaders in
any industry
OUR RESULTS
A great way to engage students & faculty
OUR RESULTS
A great way to affirm student knowledge
OUR RESULTS
A great way to affirm student knowledge:
•Followers
•Retweet
•Favorited
•Response/Reply
•Start a Hashtag Trend
OUR RESULTS
BONUS
OUR RESULTS
Tweets with #kccap
HERE’S HOW WE
USED BLACKBOARD
Common tool to capture course related
information
• Used a simple “widget”
• Created a Twitt...
USEFUL TOOLS:
BIT.LY
USEFUL TOOLS:
HOOTSUITE
USEFUL TOOLS:
TWITONOMY
TECHNICAL ISSUES
• Twitonomy data available only 9 days (Twitter
restriction)
• Twitter searches did not return all possib...
LESSONS LEARNED
Not if, but when we do this again:
•More training for everyone, e.g. hashtag/mention use,
•Help students u...
DO THIS NEXT
TRY integrating twitter into your class:
Twitter Assignment 1: Hashtag, you’re it!
• Current Event searches
T...
RESOURCES
Boncuore, C. (2011). Connecting pedagogy with technology: An online workshop for campus faculty development.(Doc...
THANK YOU!
Follow Us!
Cheryl Boncuore, PhD
@cherylbonc
Aurora Dawn Reinke
@AuroraReinke
If you would like to provide feedb...
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BbWorld2013 - Twitter: Microblogging to Increase Engagement

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Using Twitter to teach is a great way to increase engagement of students.

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  • Armed with this mission, the researchers set out to assist faculty and their students to make connections beyond Kendall’s walls.
  • Information from proposal: Problem: Engagement, leading to greater retention
  • Student retention is an increasingly troublesome problem throughout academia. Guided by the Center for Teaching and Learning, the faculty chose a development theme for 2013. This theme is “Engagement”, and touches every part of the college – academics, business practices, enrollment. Increasing engagement across campus and connecting to worldwide resources, professionals, and thought leaders in students’ chosen fields of study.
  • First step was to actually define what engagement means to Kendall College – Connecting the theme to all activities within the institution – teaching, outreach, advising, individual goal setting, college-wide expenditures – encouraged all stakeholders to become involved and strive toward greater engagement Knowing how Kendall could connect to outside constituencies was very important and allowed us to reach out to our local community and think about how we can leverage our international network Understanding how the theme fit within the mission gave the term engagement a more strength and meaning
  • Solution: connecting with students on their “turf” Study information: Assignment Training Volunteers Kendall College cultivates students’ passions into rewarding professions through rigorous learning experiences in the classroom, local communities, and the world.
  • When used in these ways, twitter was seen as “busy work”, not useful, annoying. And it was ultimately ignored – mush like excessive emailing (also known as SPAM).
  • Interpretations of data by course Quant Qual (personal experiences)
  • Interpretations of data by course Quant Qual (personal experiences)
  • Using the widgets to share information Personal implementation in the classes (2 slides) Problems/challenges/successes Widget not working fully Blackboard does not support real time feed of info Twitter tools more efficient Twitter platforms – interesting findings
  • BbWorld2013 - Twitter: Microblogging to Increase Engagement

    1. 1. Twitter: Micro-blogging to Increase Engagement Cheryl Boncuore, PhD Academic Director of Distance Learning Kendall College Aurora Dawn Reinke Program Director, School of Business Kendall College
    2. 2. ABOUT US Cheryl Boncuore, PhD Academic Director of Distance Learning Kendall College cheryl.boncuore@kendall.edu Blackboard administrator and instructor for over 12 years. •manage Center for Teaching and Learning •active member of our Assessment Academy and Dean’s team •teach for the General Education program – online and on ground.
    3. 3. ABOUT US Aurora Reinke Program Director, School of Business Kendall College aurora.reinke@kendall.edu I have used Blackboard for 5 years. •taught 23 different courses in the business program •pursuing DBA, focus is corporate sustainability & social responsibility •spent 15 years in the software development biz
    4. 4. ABOUT KENDALL COLLEGE • Since 1934 • Small urban institution in Chicago • Subsidiary of Laureate International Universities global network • Offers specialized fields of study: • School of Business • School of Culinary Art • School of Education • School of Hospitality Management
    5. 5. KENDALL COLLEGE MISSION Kendall College cultivates students’ passions into rewarding professions through rigorous learning experiences in the classroom, local communities, and the world.
    6. 6. WHAT WE ARE GOING TO LEARN TODAY • How Twitter was implemented at Kendall as a teaching tool • Reactions to using Twitter as a teaching tool • How you can do it in your class #teachwithtwitter
    7. 7. OUR CHALLENGE: INCREASE RETENTION 2013 Institution Theme: Engagement Student to Student Student to Faculty Student to Greater Community
    8. 8. DEFINING ENGAGEMENT • Connecting all institutional constituents to the activities of learning, discovery, and the academic topics of study. • Every class must explore beyond the institution’s walls to enhance learning experiences because these wider learning experiences can be found throughout the community (Fitzgerald et al. 2012). • Fits the mission of Kendall College, which encourages that learning experiences occur “in the classroom, local communities, and the world”. Greater Engagement Leads to Greater Retention
    9. 9. OUR SOLUTION Created the Twitter Experiment • Allowed the use of social media in classes and beyond • Tied to institutional mission • Tied to programmatic learning outcomes • Tied to class objectives
    10. 10. OUR SOLUTION 276 students… 13 hashtags… 10 professors…
    11. 11. OUR SOLUTION Twitter is: •A great way to prompt students to do research •A great way to connect with thought leaders in any industry •A great way to engage students & faculty •A great way to affirm student knowledge
    12. 12. OUR SOLUTION Student responses to using Twitter for a class.
    13. 13. OUR SOLUTION Twitter is NOT: •PRIVATE •A way for instructors to STALK students •A home work reminder tool!
    14. 14. OUR SOLUTION
    15. 15. OUR RESULTS #deepdive #results from one class in our study: #kccap 65 students from 3 academic programs 2-quarter project to develop mixed-used property biz plan Class meets once per week in workshop/coaching format Twitter assignment: vague, related to “participation”
    16. 16. REMEMBER OUR SOLUTION Twitter is: •A great way to prompt students to do research •A great way to connect with thought leaders in any industry •A great way to engage students & faculty •A great way to affirm student knowledge
    17. 17. OUR RESULTS A great way to prompt students to do research:
    18. 18. OUR RESULTS A great way to connect with thought leaders in any industry
    19. 19. OUR RESULTS A great way to connect with thought leaders in any industry
    20. 20. OUR RESULTS A great way to engage students & faculty
    21. 21. OUR RESULTS A great way to affirm student knowledge
    22. 22. OUR RESULTS A great way to affirm student knowledge: •Followers •Retweet •Favorited •Response/Reply •Start a Hashtag Trend
    23. 23. OUR RESULTS BONUS
    24. 24. OUR RESULTS Tweets with #kccap
    25. 25. HERE’S HOW WE USED BLACKBOARD Common tool to capture course related information • Used a simple “widget” • Created a Twitterfeed button • Students could see peer tweets • Bb issues: different browsers responded to different widgets differently
    26. 26. USEFUL TOOLS: BIT.LY
    27. 27. USEFUL TOOLS: HOOTSUITE
    28. 28. USEFUL TOOLS: TWITONOMY
    29. 29. TECHNICAL ISSUES • Twitonomy data available only 9 days (Twitter restriction) • Twitter searches did not return all possible data • Tweets not showing up at first • Twitter alters code • Data analysis
    30. 30. LESSONS LEARNED Not if, but when we do this again: •More training for everyone, e.g. hashtag/mention use, •Help students understand why Twitter; be clearer on assignment layout •Don’t assume all Gen Y students are tech savvy or on SM (most use Facebook, but prefer personal usage only) •Students were afraid of doing it “wrong” based on “multiple choice mentality” •For us, better balance quantifiable pieces with softer side
    31. 31. DO THIS NEXT TRY integrating twitter into your class: Twitter Assignment 1: Hashtag, you’re it! • Current Event searches Twitter Assignment 2: Follow You, Follow Me • Making connections to industry leaders Twitter Assignment 3: Tweet That, Tweety Bird! • Sharing ideas with others
    32. 32. RESOURCES Boncuore, C. (2011). Connecting pedagogy with technology: An online workshop for campus faculty development.(Doctoral dissertation). ProQuest, UMI Dissertations Publishing 2011. Chickering, A. & Ehrmann, S. C. (1996), Implementing the Seven Principles: Technology as Lever. Retrieved from http://www.tltgroup.org/programs/seven.html Chickering, A. W. & Gamson, Z. F. (1987). Seven principles for good practice in undergraduate education. AAHE Bulletin (39)7 Retrieved from http://www.aahea.org/bulletins/articles/sevenprinciples1987.htm Dahlstrom, E. (2012). ECAR study of undergraduate students and information technology, 2012 (pp. 1–38). EDUCAUSE Center for Applied Research. Retrieved from http://net.educause.edu/ir/library/pdf/ERS1208/ERS1208.pdf Fitzgerald, H. E., Bruns, K., Sonka, S. T., Furco, A., & Swanson, L. (2012). The centrality of engagement in higher education. Journal of Higher Education Outreach and Engagement, 16(3), 7-27. Greenhow, C. & Gleason, B. (2012). Twitteracy: Tweeting as a New Literacy Practice, The Educational Forum, 76:4, 464-478 Junco, R. (2012). The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Computers & Education, 58(1), 162–171. doi:10.1016/j.compedu.2011.08.004 Junco, R., Heiberger, G., & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, 27(2), 119–132. doi:10.1111/j.1365-2729.2010.00387.x Kruger-Ross, M., Waters, R., & Farwell, T. (2013). Everyone’s all a-twitter about Twitter. In Using Social Media Effectively in the Classroom (pp. 171–131). New York, NY: Routledge. Sinnappan, S., & Zutshi, S. (2013). A framework to enrich student interaction via cross-institutional microblogging. In Using Social Media Effectively in the Classroom (pp. 147–166). New York, NY: Routledge White, J., Carey, L. & Dailey, K. (2001). Web-based instrumentation in educational survey research. WebNet Journal: Internet Technologies, Applications & Issues. 3 (1), pp. 46-50. Norfolk, VA: AACE.
    33. 33. THANK YOU! Follow Us! Cheryl Boncuore, PhD @cherylbonc Aurora Dawn Reinke @AuroraReinke If you would like to provide feedback for this session please email: BbWorldFeedback@blackboard.com The title of this session is: [Twitter: Micro-blogging to Increase Engagement]

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