1. 2) How effective is the combination of
your main product (video) and ancillary
texts (digipak and advertisement)?

2. Whilst producing the video and
ancillary work, I was thinking a lot
about visual links and how I wanted it
all to connect. Whilst creating the
video, we had already created visual
links to other videos and stuck by
conventions, but I wanted my video to
link well with the digipak and
advertisement, like a real artists.

3. First off, the pictures that we had to
take for the ancillary work had to be
done. We put a lot of thought into how
we would do this;
The costume
I decided that the costume and makeup
should be the same as in the video. This
would not only create a visual link but also
help give her good promotion which actually
promotes this artists look.

5. Here are some shots we took for the ancillary
work. As you can see keeping her in the same
costume and makeup already helped with a visual
link and this is before we started the editing
process.
The colours
We thought very carefully about the background
colours and also her makeup and hair. The colours
we had decided on were:
Red white Blue
So we one so pictures in a white and blue
background. We left out the red as we already
had those elements from her hair ends and lips.
However I personally had decided to leave out the
blue and go for a softer look. This included red

6. and white, but I would not use a bold red, instead
I used Photoshop to pick out the red shades in her
hair. I felt that by doing this the pictures overall
would work better than if I were to just click on
the bold red.
I decided on these colours because throughout
our videos everything is very bright with flashing
colours, the main things that are consistant is:
Red
And White

7. As you can see in the picture, the video contains a
lot of bright lights, which is mainly white. This is
why I chose red and white to transfer to my
ancillary work.

8. My decision for the white background pale picture
but with bright red, mainly came from these
screenshots from the video:
So between these two pictures you can clearly see
the corset, makeup and colours all work well to
create a strong visual link between the video and
ancillary.

9. How my audience will recognise these as linked
products.
As you can see here in the picture
from the advert, she looks just the
same as within the video. Not only
this, but the faded affect is often
used in our video as a “flash effect”.
The inside of my digipak is a very
obvious visual link to the video. We
use a lot of tiling towards the end of
our video. Tiling with the artist in
and even tiling with props. I think
that this was actually one of my best
ideas when creating my digipak. This
is because not only did I create
visual links on the front and back,
but I also was able to carry a
completely different one to the
inside but still make it look stylish
and fit in with the colours.

10. Target audience
In terms of my target audience, i think they would
enjoy the video and digipak. From the beginning we
always tried to relate to them and make it fit their
persona. We wanted the artist to be a girl so that we
could use Mulvey’s theory on the “male gaze”. I did not
use this a lot in my ancillary work as I did not want it to
come across as inappropriate, but I still think it would
attract male attention, which was the overall agenda.
We looked at magazines and hobbies that the target
audience is attracted to, and in my opinion even the
album cover works well as a type of magazine they
would buy.
However I do feel that if I were to do this again, this
would be the area I would definitely enhance on. Even
though I think that in this area I done well, I would like
to look further into attracting the target audience
further with the promotion side.
How I included real elements of digipaks in my work

11. To create a digipak that looked realistic, I used certain little
things to build up an overall appearance. For example;
BARCODE
UNIQUE REFERNCE NUMBER
WEBSITE NAME
COPYRIGHT
INFORMATION
ARTIST AND ALBUM NAME
ON BACKBONE
SONY MUSIC SYMBOL
As you can see it is mainly on the back cover where all of this
information is shown. By putting all of these elements on the
digipak it creates a really digipak look.
How my influences have affected my work:

12. When looking back into my research work, I found
that quite a lot of what I took in has reflected
hugely in my work.
As you can see, the white back and
the pose really shone through onto
my album cover. The only thing I
really did change were the colours
and the fact that you can actually
see the artists face, name and album
title a lot clearer, which is essentially
what I wanted.

13. The shot opposite is taken from
Rihanna’s we found love video,
which was a huge influence on my
work also. We used a few pieces like
this; I think these pieces of
intertexuality heavily show the
influence of my research.